While posthumously celebrating the 50th birthday of the Notorious B.I.G., Diddy participated in TIDAL’s Twitter Spaces convo about the King Of New York, where he shared some of his most memorable experiences with the late Brooklyn legend. One memory that has raised eyebrows, especially during the country’s opiate epidemic, is Diddy telling the story of when he and Biggie first tried Ecstacy on the set of the “Hypnotize” video.
During the TIDAL convo, Diddy said, “Ah man, the video was fun.” He continued: “That was like the first time we both tried ecstasy. I mean, it was an experience, you know what I’m saying? Ayo, Biggie’s 50. Check this out, we have nothing to hide. That was a long time ago… it was the first time. It was just a little nibble, it was all right. It was a little nibble. But we was in extra high, high spirits. Yeah, this breaking news and s**t. F**k it. On his 50th birthday, I wanna let y’all know that.”
Every now and then, the age-old debate on whether to have dinner with Jay-Z or take $500,000 trends on social media. Fans provide arguments for both sides of the spectrum. Some argue that a conversation during a dinner with Hov will catapult them to insurmountable heights, while others look to cash-out on-demand.
Well last September, TIDAL’s Twitter account finally put the debate to rest with the now viral response “Take the $500K,” tweeted from the thumbs of social media manager, Melanie Mercedes.
The New York University alumna has held the role of managing all social platforms for TIDAL. Now her role has evolved to community manager of social which she describes is a role that goes far beyond solely publishing on social media.
Melanie Mercedes
“The magic in social is being able to identify your audience and speak to them directly. When they feel seen and heard, they’re much more likely to engage in a meaningful way.”
Humanizing the brand is pivotal to keeping the audience engaged. While social media controls the direct-to-consumer voice for the platform, Alexa Disney connects the DSP and collaborating artists with external brands that coincide with their musical content and overall message.
The Sony Music alumas, where she held a similar role, stresses the importance of authenticity when pairing TIDAL or other artists with other brands.
Alexa Disney
“Fans know if it’s not authentic,” she says.
There was more push back during the beginning of her career, where many artists perceived brand partnerships to be a gimmick, rather than something that can help expand their audience. In this day and age, artists are more receptive because it helps to only add to their overall brand.
For Tonya Nelson-Fisher, the manager of music programming, she connects TIDAL’s “most passionate music fans” to their favorite genre, artists, era of music and more. In addition, Nelson-Fisher helps to curate themed playlists for specific holidays, months and even cultural icons. Back in January, TIDAL uploaded a playlist of Martin Luther King Jr.’s most famous speeches. The same goes for Maya Angelou and Malcom X.
“I think that differentiates us and helps us to stand out from the pack,” she says.
Tonya Nelson Fisher
Nelson-Fisher promises that TIDAL will introduce new features to enhance their user experience in the near future. The digital streaming platform has added the HiFi Plus tier user experience, which grants access to lossless High Fidelity sound quality, master quality and immersive audio.
Although Tonya, Alexa and Melanie’s roles differ, they co-exist to expand TIDAL’s reach to potential new audiences, while maintaining the interest of the ones that already exist.
Their musical obsession only adds to the growth and success of the platform.
Continue the Women of TIDAL conversation on social media.
While progressive Atlanta trap trio Migos had plenty of hits in their early career — the biggest being “Versace” thanks to its remix from Drake — it was their 2017 album Culture that turned them into a national phenomenon. It was the band’s first album to debut at No. 1 on the Billboard 200 and launched their chart-topping single “Bad And Boujee” with Lil Uzi Vert, making Migos a household name. Today is its fifth anniversary, but fans looking to give it a nostalgic spin the commemorate the occasion are out of luck as the album has mysteriously disappeared from streaming platforms.
Neither the band nor their label, Quality Control Music, have offered any explanations for the takedown. In fact, the social media for both only contain posts celebrating the Culture sequel, Culture II, on its fourth anniversary. Meanwhile, fans on Twitter have been posting screenshots of the greyed-out song titles in their playlists and saved albums folders, wondering where the album went — and whether there will be some sort of update in the near future.
So far, Culture appears to be the only album affected, with longtime favorites like Young Rich N*ggas, YRN 2, and both Culture follow-ups remaining intact. It also appears that whatever is happening here hasn’t affected the album on Tidal, so perhaps it’s just temporary. Meanwhile, Quavo’s promotional post for his own new single releasing tonight has been bombarded with requests from fans to bring back Culture. Whether or not Quavo has the pull to make it happen remains to be seen. Stay tuned.
Jay-Z’s playlists on Tidal have become a tradition of sorts, not just allowing him to stay in touch with fans — something he obviously cares very much about, judging from his recent drop-in on Twitter Spaces — but also to show off his musical knowledge, which he also seems to care about a lot.
His latest list has arrived to commemorate the renaming of financial services tech company Square to Block, as soon-to-be-former Twitter CEO and Square co-founder Jack Dorsey announced on Wednesday this week (after roasting Facebook’s re-brand, no less). Square also recently purchased Tidal, which helped Jay-Z secure a seat on Square’s board of directors. Therefore, the new playlist, “Block Vibes,” is a celebration of the change, of sorts, as well as an interesting marketing ploy, introducing the new name and demonstrating synergy across the new brand, which also encircles Cash App.
The list once again showcases Jay’s expansive tastes, including up-and-coming rappers like Mach-Hommy and Vince Staples, backpack rap stalwarts Madlib and MF DOOM, eclectic bands Haitus Kaiyote and Khruangbin, and rising Afrobeats stars Tems and Wizkid.
In addition to being folded into Block’s overall corporate structure, Tidal also recently revamped its artist payment system and added a free tier to allow for ads and better payouts to the artists that make the business all its money.
Listen to Jay-Z’s new “Block Vibes” playlist below.
“I found so many songs, my playlist game is A++,” he bragged. “I challenge anyone out there. I’m definitely in the top tier of playlist creators.”
Over the past several years, he’s made an effort to prove it, most recently putting together a list celebrating his onetime rival Nas — the only rapper with whom he’s worked in the past year — a 2020 year-end list highlighting the bar-heavy favorites that sustained him in a year of COVID, and the protest-themed “Songs For Survival 2,” which tapped into the rebellious energy of the summer 2020 uprisings against police brutality.
Elsewhere during their chat, Jack and Jay discussed the overlaps in music and Square, and how related tools like CashApp can help artists (as well as being name-checked by them in a rapidly increasing number of songs). “The things that Square and Cash App were doing is pretty much aligned with what one does with their own brand,” Jay noted. “You create a business, take out a small loan, get the things you need to help you be successful and build it out from there. So our conversations just naturally aligned.”
Music mogul JAY-Z‘s Reasonable Doubt has some serious respect being placed on its name. The hip-hop icon’s unforgettable debut album is getting all its flowers courtesy of people responsible for its creation reflecting on the 25th anniversary. TIDAL Is Properly Celebrating JAY-Z’s Classic According to streaming giant TIDAL, fans will be able to take a […]
Jay-Z and Nas are two of the last Golden Era veterans still standing with the same level of mainstream recognition as younger successors and proteges, as evidenced by their presence on DJ Khaled’s upcoming albumKhaled Khaled. However, despite their longevity in the game, they only have a handful of tracks together; their Khaled collaboration “Sorry Not Sorry” will only be the fourth time they’ve actually worked on a song together, as opposed to one or the other being added after the fact. You would think they didn’t like each other or something.
To commemorate their latest conjunction of talents, Jay-Z is using one of his infamous Tidal playlists to pay tribute to his fellow King of New York contender. The playlist, titled “Curated By The God Hov,” places many of Nas’s standout performances, from his 1994 debut Illmatic all the way up to his Grammy-winning 2020 album King’s Disease, in one place. Some of Nas’s most famed guest verses appear as well, including his standout rap from Raekwon’s “Verbal Intercourse,” his label beef-defying cameo on Kanye West’s “We Major,” and the cross-coastal posse cut “Phone Tap” with The Firm.
You can check out the playlist below, and keep your eyes peeled for Jay and Nas’s video for “Sorry Not Sorry” from Khaled Khaled later tonight.
A couple months ago, there were reports that Square, the mobile payments company of which Twitter co-founder/CEO Jack Dorsey is also founder/CEO, was in talks with Jay-Z’s streaming service Tidal to buy the platform. It turns out those were more than just rumors, as both Dorsey and Jay have confirmed that the deal is just about finalized.
The New York Times reports that Square will acquire a “significant majority” of Tidal for $297 million in stock and cash. The publication also notes that earlier this week, Jay-Z bought back 33 percent of Tidal from T-Mobile after selling those shares to Sprint (which has since become part of T-Mobile) in 2017. Most of those shares will be sold to Square as part of the new deal.
Dorsey shared a lengthy series of tweets about the deal this morning, which began, “Square is acquiring a majority ownership stake in TIDAL through a new joint venture, with the original artists becoming the second largest group of shareholders, and JAY-Z joining the Square board. Why would a music streaming company and a financial services company join forces?! It comes down to a simple idea: finding new ways for artists to support their work. New ideas are found at the intersections, and we believe there’s a compelling one between music and the economy.”
Jay-Z also shared a message about the deal on Twitter, writing, “This partnership will be a game-changer for many. I look forward to all this new chapter has to offer! Jack is one of the greatest minds of our times, and our many discussions about TIDAL’s endless possibilities have made me even more inspired about its future. This shared vision makes me even more excited to join the Square board. I said from the beginning that TIDAL was about more than just streaming music, and six years later, it has remained a platform that supports artists at every point in their careers. Artists deserve better tools to assist them in their creative journey.”
This partnership will be a game-changer for many. I look forward to all this new chapter has to offer!
Jack is one of the greatest minds of our times, and our many discussions about TIDAL’s endless possibilities have made me even more inspired about its future. This shared vision makes me even more excited to join the Square board.
I said from the beginning that TIDAL was about more than just streaming music, and six years later, it has remained a platform that supports artists at every point in their careers. Artists deserve better tools to assist them in their creative journey.
“Square is acquiring a majority ownership stake in TIDAL through a new joint venture, with the original artists becoming the second largest group of shareholders, and JAY-Z joining the Square board. Why would a music streaming company and a financial services company join forces?! It comes down to a simple idea: finding new ways for artists to support their work. New ideas are found at the intersections, and we believe there’s a compelling one between music and the economy. Making the economy work for artists is similar to what Square has done for sellers.
Square started 12 years ago by giving small sellers a simple tool in order to participate more fully in the economy and grow. We did the same for individuals with Cash App, which now enables a comprehensive set of financial services for folks who weren’t able to access it before. TIDAL started with the idea of honoring artists by being artist-owned and led, focused on an uncompromised experience of the art. It’s refreshing and right. The vision only grows stronger as it’s matched with more powerful tools for artists, inclusive of new ways of getting paid.
Given what Square has been able to do for sellers of all sizes and individuals through Cash App, we believe we can now work for artists to see the same success for them, and us. We’re going to start small and focus on the most critical needs of artists and growing their fanbases. Square created ecosystems of tools for sellers & individuals, and we’ll do the same for artists. We’ll work on entirely new listening experiences to bring fans closer together, simple integrations for merch sales, modern collaboration tools, and new complementary revenue streams.
To all of TIDAL’s current listeners and fans: THANK YOU for your loyalty and commitment to artists and their work. TIDAL will continue to be the best home for music, musicians, and culture. Our commitment to you is to constantly listen, learn, and work to make a service you love.
I’m grateful for Jay’s vision, wisdom, and leadership. I knew TIDAL was something special as soon as I experienced it, and I’m inspired to work with him. He’ll now help lead our entire company, including Seller and the Cash App, as soon as the deal closes.”
Square is acquiring a majority ownership stake in TIDAL through a new joint venture, with the original artists becoming the second largest group of shareholders, and JAY-Z joining the Square board. Why would a music streaming company and a financial services company join forces?!
It comes down to a simple idea: finding new ways for artists to support their work. New ideas are found at the intersections, and we believe there’s a compelling one between music and the economy. Making the economy work for artists is similar to what Square has done for sellers.
Square started 12 years ago by giving small sellers a simple tool in order to participate more fully in the economy and grow. We did the same for individuals with Cash App, which now enables a comprehensive set of financial services for folks who weren’t able to access it before.
TIDAL started with the idea of honoring artists by being artist-owned and led, focused on an uncompromised experience of the art. It’s refreshing and right. The vision only grows stronger as it’s matched with more powerful tools for artists, inclusive of new ways of getting paid.
Given what Square has been able to do for sellers of all sizes and individuals through Cash App, we believe we can now work for artists to see the same success for them, and us. We’re going to start small and focus on the most critical needs of artists and growing their fanbases.
Square created ecosystems of tools for sellers & individuals, and we’ll do the same for artists. We’ll work on entirely new listening experiences to bring fans closer together, simple integrations for merch sales, modern collaboration tools, and new complementary revenue streams.
To all of TIDAL’s current listeners and fans: THANK YOU for your loyalty and commitment to artists and their work. TIDAL will continue to be the best home for music, musicians, and culture. Our commitment to you is to constantly listen, learn, and work to make a service you love.
I’m grateful for Jay’s vision, wisdom, and leadership. I knew TIDAL was something special as soon as I experienced it, and I’m inspired to work with him. He’ll now help lead our entire company, including Seller and the Cash App, as soon as the deal closes. https://t.co/YRfYjcWJQxpic.twitter.com/xBtq2xfwue
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