Kanye West Files Trademark For “YZY Sock Shoes”

Ye, formerly Kayne West, has lost a lot of his mainstream appeal in recent months. His anti-Semitic tirade on Twitter cost him a lot of fans, as well as his incredibly lucrative partnership with Addidas. Despite claiming he wanted to step away from the spotlight, the musician is still finding ways to generate controversy. This comes alongside news that Ye is still co-parenting his children alongside his ex-wife, Kim Kardashian.

In terms of controversy, much of it revolves around his various fashion lines. The Yeezy Season 10 fashion show had several elements that commentators noted were linked to Nazism and white supremacy. Furthermore, he just also recently ordered to pay $300k in the lawsuit surrounding YZY SHADZ. Safe to say the fashion side of things isn’t going great. But in the midst of all this, and his Presidential run, Ye is somehow still innovating.

Ye Files Sock Shoe Trademark

LOS ANGELES, CA – OCTOBER 28: Kanye West aka Ye is seen on October 28, 2022 in Los Angeles, California (Photo by MEGA/GC Images)

According to TMZ, Ye’s Mascotte Holdings Inc. submitted a trademark for “YZY SOCK SHOES”. The identifying information provides the additional description of “Socks; socks with leather soles.” This is not actually a new idea from Ye, who was seen wearing a similar product in 2019. However, little more than the trademark submission and the document identifier exist at this time. Ye and YZY are yet to make a public announcement about the upcoming project.

As for who might sell the Sock Shoes, if they ever hit the market. Addidas is out for obvious reasons. Meanwhile, other major companies and retailers will likely avoid working with Ye if possible. While he could sell them directly through the Yeezy brand, it’s unclear how much operational capacity the company still retains. However, Ye is set to make some money the coming months. It was reported that Addidas will sell off the remaining stock of Yeezys, which is valued at over $1 billion. Ye will make 15% of that sale per his contract with Addidas. How do you feel about sock shoes? Let us know in the comments.

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Air Jordan 4 “Thunder” Release Details

One of the best Jumpman silhouettes is certainly the Air Jordan 4. Overall, this is a shoe that has received its fair share of incredible offerings over the years. Although there are other amazing silhouettes from Jordan Brand, the Jordan 4 definitely stands out. It was a nice evolution on the Air Jordan 3, and it remains an iconic offering. The hype for this shoe simply will not die off. Whenever a new colorway is released, fans flock to it. Consequently, Jumpman continues to make new and improved versions of the classic model.

That said, there are a ton of great colorways that could receive a retro. Overall, most of the OG color schemes have already gotten said retros. Subsequently, it would be redundant to keep releasing them. However, there are a few amazing Air Jordan 4 models that were released once, only to never be heard from again. Jumpman is aware of this, and they know that some sneakerheads have been clamoring for new retros. A great example of their awareness is the return of the Air Jordan 4 “Thunder.”

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Read More: Air Jordan 13 “Wolf Grey” Gets Detailed Product Shots

“Thunder” Air Jordan 4

Air Jordan 4
Image via Nike

The Air Jordan 4 “Thunder” was a reverse version of the Jordan 4 “Lightning.” Overall, this is a colorway that immediately caught on with fans. For the most part, they absolutely loved this shoe. Firstly, the upper is covered in black suede which creates a really sharp look. Secondly, we get a midsole that is covered in yellow. Lastly, this yellow look is then extended over to the lace locks on the sides, as well as the material underneath the upper’s black mesh. Altogether, this shoe just looks fantastic.

If you are interested in copping this sneaker, you will be happy to know that it comes out tomorrow, Saturday, May 13th. Furthermore, the price of the shoe has been set at $210 USD. If you want something dope for the summer, these will do it. Let us know what you think of this shoe, in the comments section below. Additionally, stay tuned to HNHH for more news from around the wide world of sneakers.

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Image via Nike
Air Jordan 4
Image via Nike

Read More: J Balvin Previews His Air Jordan 3 Collaboration

Drake’s NOCTA x Nike Hot Step Air Terra Revealed In Three New Colorways

Drake is someone that has done a lot in the sneaker world over the years. Moreover, he has been a huge player in the streetwear game. Overall, Nike has given him some creative control, and it has made for a beautiful partnership. Subsequently, the artist has developed his own athleisure brand within Nike called “NOCTA.” NOCTA has released a ton of great collections, and soon, they will be dropping yet another. This one is called “Distant Regards” and it will be full of great pieces.

Moreover, it seems like this new collection will contain some sneakers. This news comes to us from SneakerBarDetroit. The NOCTA x Nike Hot Step Air Terra has been a staple for the brand. Overall, Drake has shown an appreciation for dad shoes, and that is what this model is. However, there are some amazing colorways in it. Moreover, with this “Distant Regards” collection, we get three new offerings that all have a “Snakeskin” aesthetic to them.

Read More: Drake Gifts BFB Da Packman New NOCTA Air Forces

Drake Loves His Dad Shoes

Drake
Image via Nike (Light Bone)

Above, you can see the “Light Bone” colorway we reported on just a couple of days ago. Moreover, you can see the “Pink Oxford” model, as well as a “Light Pumice” offering. Overall, the “Light Pumice” version is interesting as it contains a nice light blue glow to it. All three of these offerings are unique in their own right, and we think fans will definitely be appreciative of them. Hopefully, NOCTA doesn’t drop the snakeskin look, as this is perfect for the silhouette.

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The “Pink Oxford” and “Light Pumice” color schemes are dropping on May 15th, exclusively through NOCTA. However, you can get the “Light Bone” model as of May 19th through the Nike SNKRS App. No matter what, all three of these colorways are very cool and will turn heads. Let us know what you think of this sneaker, in the comments section below. Additionally, stay tuned to HNHH for the latest news and updates from around the sneaker world. We will be sure to bring you the biggest releases from the biggest brands.

Image via NOCTA (Pink Oxford)
Drake
Image via NOCTA (Light Pumice)

Read More: Drake’s NOCTA x Nike Air Force 1 Low Release Date Confirmed

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Jordan MVP “Raptors” Officially Unveiled

One of the best new hybrid sneakers we have seen in quite some time is none other than the Jordan MVP. Overall, this is a shoe that combines the three iconic Michael Jordan sneakers. This list includes the Air Jordan 6, Air Jordan 7, and Air Jordan 8. Consequently, you can deduce these are an homage to Michael Jordan’s first three titles and Finals MVPs. Although, the way in which these shoes are combined is quite tasteful. This is a breath of fresh air for fans who are otherwise repulsed by hybrid shoes.

Throughout the last few months, we have seen a plethora of these colorways get teased online. Overall, it is easy to see why. This is a brand-new shoe and fans want to get their hands on them. Furthermore, the best way to build hype for a new shoe is by coming out with all sorts of colorways. With the Jordan MVP getting new releases very soon, Jumpman has just blessed us with some new official images. Below, you can find the new “Raptors” color scheme.

Read More: Jordan MVP “Black Royal” Officially Unveiled

“Raptors” Jordan MVP

Jordan MVP
Image via Nike

As you can see from these images, the “Raptors” influence here is very obvious. Firstly, the upper is covered in black suede. Secondly, there is some purple and red throughout the rest of the sneaker. This appears in places such as the midsole, tongue, inner lining, and even the overlay near the back of the shoe. When put together, you get a shoe that is definitely going to turn some heads. Moreover, it’s just clean and a nice reference to the 90s.

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At the time of writing this, the Jordan MVP “Raptors” does not yet have a release date. However, it is expected to be dropping very soon for a price of $165 USD. If you love the Toronto Raptors, then these kicks are absolutely going to be for you. Let us know what you think of this sneaker, in the comments section below. Additionally, stay tuned to HNHH for the latest news and updates from around the sneaker world. We will be sure to bring you the biggest releases from the biggest brands.

Image via Nike
Jordan MVP
Image via Nike

Read More: Jordan MVP Revealed In Five More Colorways

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Air Jordan 4 “Bred Reimagined” Gets Crucial Update

Tinker Hatfield has designed some pretty incredible sneakers over the years, including the Air Jordan 4. Overall, this was the follow-up to his first sneaker for Michael Jordan, the Air Jordan 3. Although we have endured over 30 years of this sneaker, it remains extremely popular. It is just a classic silhouette that fans associate with streetwear culture, as well as MJ’s individual greatness. In 2023, this shoe remains an icon, and it is also a timeless silhouette that will likely never go out of style.

When this shoe was first released in 1989, it came out in four colorways. This included “Fire Red,” “Military Blue,” “White Cement,” and “Bred.” To this day, all four of these colorways are concerned some of the best to ever be released. Although many of these have gotten their own retros over the last decade, still fans are wanting more. Moreover, with the “Reimagined” series being introduced, fans have wondered if an AJ4 would be produced. Well, according to Sneaker Files and @zsneakerheadz, the answer is yes.

Read More: Jayson Tatum’s Insane Air Jordan 4 PE Surfaces Online

“Bred Reimagined” Air Jordan 4

As you can see in the photo up above, there will be a “Bred Reimagined” version of the Air Jordan 4. Although we have already reported on this, there are always new updates. For instance, this shoe is going to be covered in black premium leather. Furthermore, the back heel of the shoe will have the iconic Nike Air logo. Overall, this is going to be an amazing release, and sneakerheads will be tripping over themselves to cop it.

Although an exact release date has not been announced, it has been confirmed that this shoe is likely to come out in March of next year. Moreover, the price for this shoe has yet to be revealed. However, there is no doubt that this will be a huge release for all of the hardcore Jumpman enthusiasts out there. Let us know what you think of this Air Jordan 4, in the comments section below. Additionally, stay tuned to HNHH for the latest news and updates from around the sneaker world. We will be sure to bring you the biggest releases from the biggest brands.

Read More: Nike SB x Air Jordan 4 “Sapphire Blue” Gets Sobering Update

Nike Dunk Low “Cacao Wow” Coming Soon

If you are a fan of the Nike Dunk Low, these last few years have been a very fun time for you. Overall, this is a model that is experiencing a massive resurgence. Although the shoe is not always on trend, it is timeless. These could be debuted 20 years from now and they would still be seen as incredible. Ultimately, it is a testament to the design philosophies employed by the good people over at Nike. Moreover, with all of these new colorways coming out, there is always something for everyone.

Throughout 2023, it has felt like we have reported on a new Nike Dunk Low colorway, every single day. However, this makes a lot of sense. The shoe still possesses a significant amount of hype. Furthermore, there are so many potential consumers out there, and they all have wildly different tastes. That being said, it is easy to see why Nike would want everyone to feel like they have an option for themselves.

Read More: Nike Dunk Low “Cracked Orange” Revealed

“Cacao Wow” Nike Dunk Low

Nike Dunk Low
Image via Nike

This latest Nike Dunk Low, which can be seen above and below, is called “Cacao Wow.” Overall, this is a model that is going to turn some heads. However, it is still quite neutral in its tones. Firstly, we get a white leather upper to start out with. Secondly, the overlays here are a nice shade of brown leather. This extends to the Nike swoosh, as well as the outsole. Lastly, the midsole has a cool aged look to it, which brings everything together quite nicely.

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At the time of writing this, the Nike Dunk Low “Cacao Wow” does not have a release date. Although, it should be coming out sometime soon for a price of $110 USD. Overall, this is going to be a sneaker that can be worn all year round. Let us know what you think of this sneaker, in the comments section below. Additionally, stay tuned to HNHH for the latest news and updates from around the sneaker world. We will be sure to bring you the biggest releases from the biggest brands.

Image via Nike
Nike Dunk Low
Image via Nike

Read More: Nike Dunk Low “Satin UNLV” Coming Soon

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Air Jordan 1 High OG Craft “Sail” Unveiled

With the Air Jordan 1, Nike was able to usher in a new era of sneakers. Overall, signature sneakers became a viable business model following this shoe. Although the Jordan 1 has been around for 40 years at this point, it remains beloved by all. We cannot get enough of this shoe, and there are always some great new offerings coming to the market. At this point, you truly cannot hate on these. If you do, you are just being a contrarian, and everyone around you thinks you’re very annoying.

That said, the Air Jordan 1 is subsequently going to get a ton of colorways this year. Overall, this is something that can be said in pretty well any given year. However, Jumpman is always seeking to innovate and deliver unique new shoes to the market. The Jordan 1 is one of those shoes that opens itself up to innovation. Additionally, there are plenty of unique aesthetics that can be tried here. That includes this new Air Jordan 1 Craft which has simply been call “Sail.”

Read More: Air Jordan 5 Low “Dongdan” Drops This Year: New Photos

“Craft” Air Jordan 1 High OG

Air Jordan 1
Image via Nike

Craft is an aesthetic that has come to a few Jumpman silhouettes at this point. It is a fun concept, and this sneaker is no different in that regard. Firstly, the shoe is covered in a “Sail” leather upper. Secondly, the Nike swoosh and the cuff here are a mix of creamy dark beige with some black speckles throughout. Lastly, we get some beige laces with a beige outsole to end everything off.

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For those of you out there who may want to cop these, you will be able to do so as of Saturday, May 27th. Just like other Air Jordan 1 colorway, this model will cost $180 USD. Overall, this is going to be a great model if you want something a little unique for the summer. Let us know what you think of this sneaker, in the comments section below. Additionally, stay tuned to HNHH for the latest news and updates from around the sneaker world. We will be sure to bring you the biggest releases from the biggest brands.

Image via Nike
Air Jordan 1
Image via Nike

Read More: J Balvin Gifts DJ Khaled His Air Jordan 3: Watch

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Air Jordan 14 “Laney” Officially Unveiled

If you are a fan of the Air Jordan 14, then you have a unique and refined taste. Overall, this silhouette may not be as popular as the Jordan 1, however, it is still a lot of fun. Upon looking at the shoe, you can see that it resembles a bit like a racecar. Although, there is a good reason for this. Michael Jordan loves racing. Throughout the years, he has owned Moto GP teams, and now, he has his very own NASCAR team. Tinker Hatfield knew this and subsequently made an incredible shoe.

Throughout 2023, we have seen some teasers here and there for new Air Jordan 14 releases. This is one of those silhouettes that doesn’t always get a lot of love. However, this year marks its 25th anniversary, so now marks a very good time to come out with some new offerings. The teasers have been ramping up, and consequently, so has the hype. Now, however, we bring you official images for the latest Jordan 14 model. Below, you can find the “Laney” AJ14.

Read More: J Balvin Gifts DJ Khaled His Air Jordan 3: Watch

“Laney” Air Jordan 14

Air Jordan 14
Image via Nike

“Laney” is an aesthetic that we have seen time and time again from Jordan Brand. That is because it is an homage to the school colors of where Michael Jordan went to high school. Firstly, with this sneaker, we get a blue upper with black on the toe box. Secondly, the midsole here is a mix of white and black. Lastly, we get some hints of yellow throughout the shoe in order to bring the “Laney” aesthetic together.

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If you are a fan of this sneaker, you will be able to grab it as of Saturday, May 27th. Additionally, it should be noted that the price of this sneaker is $210 USD. Overall, this is a great sneaker for the summer months, and we’re sure other enthusiasts will agree. Let us know what you think of this Air Jordan 14, in the comments section below. Additionally, stay tuned to HNHH for the latest news and updates from around the sneaker world. We will be sure to bring you the biggest releases from the biggest brands.

Image via Nike
Air Jordan 14
Image via Nike

Read More: Air Jordan 1 Low “Sashiko” Coming Soon

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Nike Ja 1 “Hunger” Officially Revealed: Release Date

There have been some great signature sneaker releases so far this year, including the Nike Ja 1. Although Ja Morant has had his fair share of issues off the court, he was certainly great on the court this season. Overall, the Nike Ja 1 got to be a huge part of that. Nike is sticking by Ja’s side, and fans are happy to see it. So far, the first signature shoe out of Memphis has given us some amazing colorways. The storytelling has been off the charts, and Nike has every intention of keeping that up.

Throughout the summer, fans can expect a whole host of amazing Ja Morant sneakers to hit the market. With the Nike Ja 1 gaining traction, fans are going to want as many options as possible. Overall, the best way to build hype is by creating a ton of new offerings. While some argue this is oversaturation, this would be a mistake. This is a strategy that works with the Air Jordan 1 and some of Nike’s other iconic silhouettes. Consequently, it could certainly work with Ja Morant’s first shoe.

Read More: Ja Morant Sneakers: Best Nike Ja 1 Colorways

“Hunger” Nike Ja 1

Nike Ja 1
Image via Nike

The latest Nike Ja 1 colorway to be shown off is this “Hunger” model. As you can immediately see, the shoe is mismatched. Firstly, the left shoe mostly has a red mesh upper, with the outsole giving us a dose of blue. Secondly, the right shoe is flipped with a blue mesh upper and some red on the outsole. Lastly, the midsole is black with some orange speckles throughout. We even get black on the Nike swoosh, for good measure.

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For those of you out there who want these, you will be able to grab a pair as of Thursday, May 25th. Furthermore, the price attached to this shoe is $110 USD which is actually quite affordable. If you want to stunt out on the court this summer, these may just be the move. Let us know what you think of these kicks, in the comments section below. Additionally, stay tuned to HNHH for more news from around the sneaker world.

Image via Nike
Nike Ja 1O
Image via Nike

Read More: Nike Ja 1 “Sundial” Unveiled: Photos

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Adidas Set To Sell Yeezy Brand Products Again, a Portion of Proceeds To Go to Charity

kanye west adidas

Adidas and Kanye West are back in business. News of the renewed partnership comes via the YEEZY MAFIA, a source of all things Yeezy, including his sneaker line.

Confirming the news, Reuters states Adidas CEO Bjoern Gulden revealed the renewed partnership to move some of the merchandise and donate a portion of the proceeds to international organizations.

A reported $1.3 billion in Yeezy-branded Adidas products are sitting in storage after the partnership was ended over the rapper’s antisemitic statements. Gulden stated plans for how Adidas will continue with the sale are not in place.

“What we are trying to do now over time is to sell some of this merchandise … burning the goods would not be a solution,” Gulden said.

Donating the sneakers was not an option out of fear the sneakers would reach the secondary market. Adidas stock is up 2% so far on the day. Ye would still receive 15% of the sales.

Speaking on the rapper, Culden stated about Ye, “As difficult as he was, he is perhaps the most creative mind in our industry.”

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