Shady Records
Eminem Offers His New Signee Grip Sage Advice On ‘Walkthrough!’
Eminem‘s Shady Records has had a bumpy go of it over the years, as the label’s head honcho’s star power seemingly overpowered the shine from every new member of the roster, from Cashin and Stat Quo to Slaughterhouse and Yelawolf. Lately, though, it seems that the imprint has regrouped somewhat, recruiting members of Buffalo-based Griselda Records, Compton’s Westside Boogie, and most recently, Atlanta rapper Grip, who released his debut album for the label, I Died For This!?, today.
Naturally, Eminem appears on the album to show his newest artist some support, delivering a rapid-fire verse full of sage advice for the younger rapper. To be honest, it’s probably one of Em’s most coherent and focused verses in years, and you love to see him showing support for an up-and-coming prospect rather than trying to compete with him. “No pun intended, but GRIP, hold on to this moment,” he advises. “‘Cause soon as you reach the top, they gon’ want you to fall from it.”
It’s similar to Em’s progress on the “Side B” deluxe version of Music To Be Murdered By and his recent “Killer” remix featuring Cordae and Jack Harlow. He’s taking a longer view of the rap game — even though he still finds time to give the long-dead Autotune horse a couple more kicks for some reason — and as for Grip? Not only is his career in good hands, but he’s also showing he’s got the talent to take it far into the future, big-name co-signs or not.
Listen to Grip’s “Walkthrough!” featuring Eminem above.
I Died For This!? is out now via Shady Records. Get it here.
Eminem Breaks Down What It Takes To Get Signed To Shady Records
Co-signs from an established artist can be huge in the music industry, and perhaps the biggest co-sign an up-and-coming rapper can get from Eminem is being signed to his Shady Records label. Now, Eminem has revealed what he looks for in a Shady Records artist.
Atlanta rapper and Shady signee GRIP is the subject of a new Complex profile, and for that, the publication spoke with Eminem, who said of GRIP, “We all got excited about GRIP after we heard [the 2019 album] Snubnose. It was really refreshing to hear a new artist so focused on making a conceptual project and it caught my attention.”
Eminem went on to detail his desired traits in a Shady rapper, saying:
“It’s definitely great when artists we sign connect with a larger audience, and 50 [Cent] is a perfect example of that. Obviously we want anyone who signs with Shady to succeed. But first and foremost we’ve always focused on the raw talent and ability of the artist as an MC. We’ve always been pretty clear on that being the main thing we look for: high level fundamental skills and mechanics are definitely the priority.”
He also spoke about his philosophy on collaborating with Shady artists, saying, “It’s really important in a creative collaboration for there to be that personal connection for it to succeed. Shady is a boutique label and we don’t sign a lot of artists, so we have a chance to get involved at a deeper level with the ones we do. And I think that goes both ways. I like to be motivated by the artists we sign and I want to feel pushed by their creativity as well. The people we sign have a point of view and vibe that made us want to work with them in the first place. Part of our job is to help them get out to a bigger audience but also I don’t like to insert myself where I’m not needed. I am looking to find where and how I can get involved that adds to or builds on what the artist is already doing.”
Check out the full feature here.
Weekend Recap: Slim Shady’s Officially Dropping NFTs
The trend is taking over. One of Detroit’s biggest rap superstars is convinced of the a new digital hustle paying off. Eminem is getting into the N.F.T. business. The Grammy winning rap veteran has partnered with Nifty Gateway to sell his own non-fungible tokens and join the trend being embraced by celebrities all over the […]
The post Weekend Recap: Slim Shady’s Officially Dropping NFTs appeared first on SOHH.com.
Eminem Co-Signs Redman’s New Music
Grammy-winning rapper Eminem is out here with the big co-signs. The rap legend has stepped up to show huge love to Def Jam icon Redman with a massive co-sign. Eminem Co-Signs Redman’s New Music Slim Shady went to his Twitter page for a rare message. Without giving much context, Marshall Mathers showed his support for […]
The post Eminem Co-Signs Redman’s New Music appeared first on SOHH.com.
Eminem Sends A Message To Cancel Culture W/ ‘Tone Deaf’ Video
Controversial rap veteran Eminem had to know that “cancel culture” would eventually come at him. Just when his critics are turning up the heat, Slim Shady addresses them by dropping a new video for “Tone Deaf” from his most recent album. Eminem Sends A Message To Cancel Culture Followers Eminem’s timing couldn’t be better. In […]
The post Eminem Sends A Message To Cancel Culture W/ ‘Tone Deaf’ Video appeared first on SOHH.com.