Reuben Vincent

Reuben Vincent Is Decisive About Purpose On Debut Project ‘Love Is War’

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Hailing from Charlotte, North Carolina by the way of Liberia, West Africa, Reuben Vincent states his claim as a storyteller with guidance from some of Hip-Hop’s elder statesmen, 9th Wonder and Young Guru.

Through their coaching, Vincent embodies the phrase: Tomorrow belongs to those who prepare for it today.

His “today” started at 13 years of age with his first encounter with producer 9th Wonder, who was impressed by Vincent’s dedication even in his youth.

Almost a decade later, 9th Wonder has witnessed the 22 year-old’s growth, which stems from his insatiable persona.

“I know what my purpose is, how I want to attack it and I’m fully immersing myself in it,” says the “February 13th” rapper.

That growth leads us to Love is War where Vincent’s flexes his lyrical prowess as a warm-up into his thoughts and experiences throughout his life thus far. The album title derives from a myriad of life experiences including battle with self, marital differences between his Liberian-born parents and Liberia’s Civil War that affected and displaced majority of the country’s population.

“At times we are not given to right tools to love properly,” says the “Bottle “That builds internal wars. We have to go to war with ourselves to figure out how we want to progress. It’s You vs. You.”

His album cover, where he gazes into his reflection, shows a man with a lot of questions for both himself and the world. By the projects conclusion with an outro entitled “Point of View”, Reuben Vincent is decisive about the objective of his journey.

He raps: 

You could be up or stuck
The choice is fallen on you
Til God is calling' on me
My only call is the truth

“When I look in the mirror, I see a warrior who’s ok with the good and bad that comes with life,” Vincent says. “I also realize things I was searching for were right here in front of me the entire time.”

Love Is War features cameos from Rapsody, TDE’s Reason, Ant Clemons and more. Reuben Vincent is set to make his Dreamville Festival debut on April 2.

The post Reuben Vincent Is Decisive About Purpose On Debut Project ‘Love Is War’ appeared first on The Source.

Reuben Vincent And Rapsody’s ‘Feb. 13th’ Honors Black Love Day With An Honest Video About Relationships

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Lana Del Rey may not be in the Valentine’s Day mood, but RocNation’s budding new talent Reuben Vincent is. His latest single, “February 13th,” produced by legendary hip-hop fixture Gimel “Young Guru” Keaton, is a testament to honoring your partner while you have them.

The track, which features fellow rapper Rapsody, off of his new album Love Is War, is yet another showing off Vincent’s lyrical abilities.

When asked about the track, Vincent replied, “‘Feb. 13th’ is a record that’s full of pure emotion. Ironically, I found out it was celebrated as ‘Black Love Day,’ but this song was made to tackle the ups and downs of relationships and the wrongs that come with it.”

He added, “It was the day before Valentine’s Day, so we wanted to make this the break-up song. Everyone who is a part of this record experienced real emotions to get to this point.”

The video, directed by Patrick Lincoln, is the visual manifestation of that feeling as both Vincent and Rapsody reminisce on their respective former lovers.

As for how the collaboration came to be, Rapsody said, “The making of both the song and video was a very organic experience. Myself and Reuben were staying with Young Guru in LA during the pandemic, waking up talking, learning together, and having life conversations. We all put our experiences in the music, and we all poured into the idea of the visual in the same way.”

“Guru had the initial concept, I was on Pinterest finding inspiration for how to execute it, and Reuben was throwing in scene ideas,” she continued. “It was how creating in a village is supposed to look. That’s how it all came together so well.”

Watch the full video above.

Reuben Vincent Shares Roc Nation Debut “Love Is War” Ft. Rapsody, Reason, Ant Clemons & More

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This is shaping up to be quite the New Music Friday, and Reuben Vincent is making his triumphant Jamla/Roc Nation debut. The lyricist has impressed in his Sway in the Morning freestyle and contributions to the 2022 BET Hip Hop Awards Cypher. Anticipations have been building, and today (January 27), Vincent has shared his new album, Love Is War.

The project features looks from Stacey Barthe, Domani, Rapsody, Ant Clemons, Top Dawg Entertainment’s Reason, and more. Vincent, 9th Wonder, Young Guru, and The Soul Council hold down production credits.

Read More: Reuben Vincent Stays “Trickin’” On New Song With Domani

“I worked on Love Is War for two years. Conceptually, Love Is War is an acknowledgment that as young Black men, I feel like we aren’t taught and given the tools of how to love properly,” said Vincent.

“We don’t know how to love our people, our women, our brothers; and most importantly ourselves,” he also shared. “When you don’t know how to love yourself, you can’t love others the right way. Love Is War addresses that. These last two years, I’ve learned a lot about myself, but I still have much to learn. My goal is to love myself properly, and that comes with exploration (internally and externally).”

ATLANTA, GA – SEPTEMBER 30: Young Guru and Reuben Vincent attends BET Hip Hop Awards 2022 on September 30, 2022 in Atlanta, Georgia. (Photo by Prince Williams/Filmmagic)
Read More: Murs & 9th Wonder Connect With Rapsody & Reuben Vincent On “High Noon”

Further, “That is why I titled the album Love Is War, because it is a constant battle to get to that center in your life. We all battle ourselves to get to a place where we can both love and be loved.”

Stream Love Is War by Reuben Vincent, and let us know what you think of his latest.

Tracklist

  1. Butterfly Doors
  2. Geechie Suede
  3. Just Like A Dream ft. Ant Clemons
  4. Mon’e
  5. 2ime Flies
  6. February 13th ft. Rapsody
  7. Bottle Service ft. Reason & Stacey Barthe
  8. Look What You Did ft. Sonny Miles
  9. Trickin ft. Domani
  10. Levi Jeans Interlude ft. Jordan Ariel
  11. Point Of View ft. Josef Lamercier

RocNation’s Newest Signee Is 9th Wonder Protege, Reuben Vincent

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Reuben Vincent

RocNation is leveling up its roster with its newest signee, Reuben Vincent. The 20-year-old rapper/producer is from Charlotte, North Carolina, and has two projects, 2017’s “Myers Park” and 2020’s “Boy Meets World”, under his belt. Reuben announced his signing to his 18,000 followers on Instagram with the comment: “Dreams come true. 💎 Welcome to JamRoc” […]