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Who Is Peso Pluma? The Rapper Being Threatened By The Mexican Cartel

September 25, 2023 by newhiphopnews

Peso Pluma has recently been the subject of major headlines. The Mexican singer and rapper canceled his upcoming Tijuana concert following threats from a drug cartel. Last week, people spotted banners containing threats directed towards Peso Pluma. These banners warned him to “refrain from appearing this October 14,” they read in Spanish. The New York Times reported that the banners “were signed with the initials of the Jalisco New Generation Cartel,” known for being “one of Mexico’s most powerful drug cartels and a rival of El Chapo’s Sinaloa Cartel.” This is also not the first time that Peso Pluma has had to cancel a concert in Tijuana.

Peso Pluma is set to resume his debut headline tour of North America next week. The Mexican singer and rapper is currently in the spotlight more than ever before, reaching mainstream audiences and commercial success this year. He is currently one of the most popular and in-demand in the contemporary Latin music scene. Today, we are looking into Peso Pluma’s career and journey so far.

A Rising Star

Peso Pluma is leading the charge for the regional Mexican style of corridos tumbados. The genre combines traditional corridos with Latin urban music. With international appeal that has allowed him to cross over to American audiences, the 24-year-old rapper and singer is now one of the biggest Mexican artists. Peso Pluma got his start in 2020 when he released his debut studio album, Ah y Qué. Not long after, he came right back with his second album, 2021’s Efectos Secundarios. Both of these releases established Peso Pluma’s distinct sound, positioning his future takeover of not only Mexico but the United States and Latin America.

Peso Pluma And Narco Culture

Many of Peso Pluma’s songs tackle subjects of narco culture and the overall presence of drug cartels in Mexico. The video for his 2022 hit single, “El Belicón” saw him and Raul Vega depicting this presence before going viral on social media and entering the Billboard charts. That same year, his song “Siempre Pendientes” gained controversial attention due to its lyrics that directly glorified El Chapo, mentioning the drug lord by name. The song not only received backlash from law enforcement, but also from Chapo’s rivals, the Jalisco New Generation Cartel. Peso defended his lyrics and even used the response to his advantage as the song performed well on the Billboard charts. The relationship between corridos tumbados and narco culture is clearly a contentious one, but Peso Pluma has been able to thrive as an artist and continuously rise in popularity.

Peso Pluma Is Having His Moment

Peso Pluma’s first tasted mainstream success this year as he rapidly rose to the top of the charts. His song “AMG” marked his first entry on the Billboard Hot 100 and his first No. 1 single on the Hot Latin Songs chart. The consecutive success of songs like “PRC,” “El Hechizo,” “Por Las Noches,” and “Ella Baila Sola” led to his achievement of having the most Spanish-language songs on the Hot 100 for any Mexican artist. Peso Pluma has also been actively performing at major events and award shows. Becky G brought him out at both this year’s Coachella and the Latin American Music Awards to perform their hit single, “Chanel.” Additionally, he recently performed on The Tonight Show Starring Jimmy Fallon and the MTV Video Music Awards, becoming the first regional Mexican artist to do so.

With the release of his third studio album, Génesis and the launch of his own independent record label, Double P Records, it is safe to say that 2023 has been Peso Pluma’s year. He has racked up many accolades, platinum hits, and a whopping 21 different nominations at this year’s Billboard Latin Music Awards. His headlining tour has helped increase his visibility, even with the cancellation of his Tijuana show. Peso Pluma is certainly having his moment this year, but it seems that he is only just getting started.

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Peso Pluma Net Worth 2023: What Is The Rapper Worth?

September 22, 2023 by newhiphopnews

Hassan Emilio Kabande Laija, artfully known in the music industry as Peso Pluma, carries an aura that’s as striking as his stage name. Born in the vibrant outskirts of Guadalajara, Mexico, on June 15, 1999, Peso Pluma was not one to be confined by geographic boundaries. His youth saw him oscillate between the streets of New York and the classrooms of a high school in San Antonio, Texas. Armed with a self-taught mastery of the guitar—thanks to YouTube, that modern Oracle of Delphi—he began penning lyrics that would later come to defy the norm and, some might argue, provoke more than a raised eyebrow. His net worth sits at an arresting $3 million in 2023, as per GorillaOverview.

Peso Pluma’s entrance into the music industry was no ordinary affair. While his debut album, Ah y Qué?, unceremoniously flew under the mainstream radar, his third opus, Genesis, cannonballed its way to No. 3 on the Billboard 200 in 2023. The narrative of success wasn’t limited to album sales. His single “Ella Baila Sola,” a collaboration with Eslabon Armado, swung its way to No. 4 on the Hot 100 charts. It wasn’t long before collaborations with other heavy hitters like Bizarrap, Junior H, and Becky G etched his name into the annals of musical history.

The Cost Of Candor: Risks In A Harsh Spotlight

As one might suspect, an audacious personality and even bolder lyrics can attract not just fandom but also precarious attention. Case in point: banners threatening Peso Pluma sprang up across Tijuana in September 2023. This led to the cancellation of his anticipated concert in the city after being threatened. The artist’s verve, immortalized in songs praising Mexican drug kingpin Joaquin “El Chapo” Guzman, catapulted him into the realities of drug culture. Unsurprisingly, when threats surfaced, Peso Pluma prioritized the safety of his fans, thus pulling the plug on his Tijuana concert.

The Business Backbone: A Safe Haven For Artistic Valor

Supporting the charismatic musician is a robust structural entity—Prajin Music Group. This institutional powerhouse provides the infrastructure for Peso Pluma to be as bold and as unapologetically himself as he pleases. In a sense, the organization serves as a both a shield and a stage, enabling the artist to tackle sensitive issues head-on without sacrificing his creative integrity.

Artistic Irreverence Meets Financial Acumen: The Paradox Of Peso Pluma

Peso Pluma represents more than just a personality or a creative force; he embodies a paradox. In an industry often criticized for its ostentatious superficiality, Peso Pluma brings depth, albeit of a controversial variety. In his career, he’s achieved milestones that many would consider a chimera. He made history as the first Mexican star to perform at the MTV Video Music Awards, for instance. His success is no accident but rather the result of audacious artistic decisions and sound financial strategies. It’s no small feat to maintain such an equilibrium, and yet, Peso Pluma seems to have mastered the art effortlessly.

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Peso Pluma Forced To Cancel Tijuana Show After Cartel Makes Death Threats

September 21, 2023 by newhiphopnews

Regional Mexican singer Peso Pluma has had a massive breakout 2023. The singer rose rapidly to incredible fame this year following numerous high-profile collaborations. He’s had numerous songs on the Hot 100 each week dating back to early this year. Pluma’s style of music is often described as corridos tumbados which evokes drug-trade lyrics and thematic content. He famously has numerous songs dedicated to legendary drug lord El Chapo. Now, his chosen style is making it more difficult for him to tour.

Earlier this week, a number of banners were posted in various towns making death threats at Peso Pluma if he chose to perform there. “This is for you, Peso Pluma. Refrain from appearing this October 14. Because it will be your last presentation,” a banner posted in Tijuana translated to. Subsequently, Pluma is clearly taking the threats seriously as he’s announced a series of concert cancelations, including his planned Tijuana show. His label made the official announcement, which reads “Our goal is to protect the fans and the team. For the safety of everyone involved, we will cancel our show in Tijuana.”

Peso Pluma Cancels Tijuana Show

Peso Pluma has cancelled a Tijuana stadium show after cartel death threats https://t.co/m7s9k95ZtR

— Stereogum (@stereogum) September 21, 2023

Peso Pluma having a breakout 2023 is no understatement. Consequently, he was nominated for three awards at this year’s MTV Video Music Awards including best new artist, which ultimately ended up going to Ice Spice. He also appeared on Barack Obama’s annual summer playlist alongside some major names. His collaboration with Yng Lvcas “La Bebe (Remix)” popped up on the former president’s playlist.

Additionally this isn’t even the only time in recent weeks that Pluma was forced to cancel shows. Earlier this week when the banners first appeared he announced numerous cancelations and reschedulings of previously announced shows on his tour. While an official reason wasn’t given at the time, the new cancelation likely informs the reason for the earlier ones following the death threats. What do you think of Peso Pluma being forced to cancel his show after receiving cartel death threats? Let us know in the comment section below.

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Peso Pluma Canceled An Upcoming Performance In Tijuana After He Received Death Threats From A Mexican Cartel

September 20, 2023 by newhiphopnews

At this year’s MTV VMAs, Peso Pluma made history as the first-ever regional Mexican artist to grace that particular stage. The one born Hassan Emilio Kabande Laija has shot to superstardom behind several Billboard Hot 100 hits, such as “Ella Baila Sola,” and his July album, Genesis. However, the heightened exposure hasn’t come without some dangerous consequences.

On September 12, a threatening banner aimed at Pluma and signed by the Jalisco New Generation Cartel was spotted on a bridge in Tijuana, leading to Pluma canceling his upcoming show in Tijuana scheduled for October 14 at Estadio Caliente.

On Wednesday, September 20, Pluma’s labels, Double P Records and Prajin Music Group, confirmed the cancelation. As translated by Variety, their statement reads, “Our goal is to protect the fans and the team. For the safety of everyone involved, we will cancel our show in Tijuana. Thank you so much to all our fans for understanding. We love you. Sincerely: La Doble P.”

As initially reported by The Arizona Republic and USA Today, the banner in question warned, “This goes to Peso Pluma, refrain from presenting yourself on October 14 because it will be your last show due to your disrespect and loose tongue, you show up and we are going to (break you).”

Variety cited local reports that “a man had been arrested in connection to the banners.”

Previously, Pluma’s scheduled September 14 concert at Fiserv Forum in Milwaukee, Wisconsin was postponed “due to unforeseen circumstances.”

According to Pluma’s official website, Pluma is still scheduled to perform on September 28 (in Reno, Nevada), October 12 (Stockton, California), October 15 (San Bernardino, California), and October 21 (Anaheim, California).

Pluma was also this week’s guest on Complex‘s “Sneaker Shopping,” which you can watch below.

Shakira, Karol G, And Edgar Barrera Lead The Nominations For The 2023 Latin Grammy Awards

September 19, 2023 by newhiphopnews

Latin music titans are preparing to battle it out at the 2023 Latin Grammy Awards. Ahead of the pack is Mexican music extraordinaire Edgar Barrera, with a whopping total of 13 nominations. Barrera is up for several of the evening’s biggest awards, including Songwriter Of The Year, Producer Of The Year, and Song Of The Year. Camilo, Karol G, Shakira, and Kevyn Mauricio Cruz (better known as Keityn) tie for second place with seven nominations amongst each Colombian act. Argentine producer and DJ Bizarrap holds down the third slot with six nominations.

Despite the massive success of his album Génesis, Peso Pluma was notably missing from each category. However, the organization was sure to point out that the eligibility period for the 2023 Latin Grammys was between June 1, 2022, through May 31, 2023. So due to its June 22, 2023 release date, Génesis would not have been eligible.

The ceremony is set to take place on Thursday, November 16, at the Conference and Exhibition Centre in Sevilla, Spain. This will mark the first international show in Latin Grammy’s history.

Continue below to see the nominees list for the main categories at the 24th annual Latin Grammy Awards. To view the full list, click here.

Record Of The Year

Christina Aguilera – “No Es Que Te Extrañe”
Pablo Alborán – “Carretera y Manta”
Paula Arenas Featuring Jesús Navarro – “Déjame Llorarte”
Bizarrap Featuring Shakira – “Shakira: Bzrp Music Sessions, Vol. 53”
Fonseca & Juan Luis Guerra – “Si Tú Me Quieres”
Karol G – “Mientras Me Curo Del Cora”
Natalia Lafourcade – “De Todas Las Flores”
Lasso – “Ojos Marrones”
Maluma and Marc Anthony – “La Fórmula”
Rosalía – “Despechá”
Alejandro Sanz feat. Danny Ocean – “Correcaminos”

Album Of The Year

Pablo Alborán — La Cu4rta Hoja
Paula Arenas — A Ciegas
Camilo — De Adentro Pa Afuera
Andrés Cepeda — Décimo Cuarto
Juanes — Vida Cotidiana
Karol G — Mañana Será Bonito
Natalia Lafourcade — De Todas Las Flores
Ricky Martín — Play
Fito Páez — Eadda9223
Carlos Vives — Escalona Nunca Se Había Grabado Así

Song Of The Year

“Acróstico” – Kevyn Mauricio Cruz Moreno, L.E.X.U.Z, Luis Fernando Ochoa & Shakira, songwriters (Shakira)
“Amigos” – Pablo Alborán and María Becerra, songwriters (Pablo Alborán Featuring María Becerra)
“De Todas Las Flores” – Natalia Lafourcade, songwriter (Natalia Lafourcade)
“Ella Baila Sola” – Pedro Julian Tovar Oceguera, songwriter (Eslabon Armado, Peso Pluma)
“NASA” – Édgar Barrera, Camilo and Alejandro Sanz, songwriters (Camilo and Alejandro Sanz)
“Ojos Marrones” – Luis Jiménez, Lasso and Agustín Zubillaga, songwriters (Lasso)
“Shakira: Bzrp Music Sessions, Vol. 53” – Santiago Alvarado, Bizarrap, Kevyn Mauricio Cruz and Shakira, songwriters (Bizarrap Featuring Shakira)
“Si Tú Me Quieres” – Fonseca, Yadam González and Yoel Henríquez, songwriters (Fonseca and Juan Luis Guerra)
“TQG” – Kevyn Mauricio Cruz, Karol G, Ovy On The Drums and Shakira, songwriters (Karol G and Shakira)
“Un X100to” – Bad Bunny, Édgar Barrera, Marco Daniel Borrero and Andrés Jael Correa Ríos, songwriters (Grupo Frontera Featuring Bad Bunny)

Best New Artist

Borja
Conexión Divina
Ana Del Castillo
Natascha Falcão
Gale
Paola Guanche
Joaquina
León Leiden
Maréh
Timø

Why Did Peso Pluma Postpone Multiple Shows?

September 17, 2023 by newhiphopnews

“Lady Gaga” singer Peso Pluma has quickly become one of the most streamed Latin acts in the world. Due to his surge in popularity, he has graced stages worldwide, including the 2023 VMAs. However, Peso’s plans to tour Mexico, his home country, aren’t going as previously planned.

Days ago, Peso postponed multiple shows, leaving fans to wonder why. According to reports from USA Today, this could be tied to recent threats Peso allegedly received from the Jalisco New Generation Cartel. A banner hung from a bridge in Tijuana, Mexico, bore a message that (after being translated to English) read: “This goes to Peso Pluma, refrain from presenting yourself on October 14 because it will be your last show due to your disrespect and loose tongue, you show up, and we are going to (break you).”

To ensure the safety of ticketholders who planned on attending the show, to have been held at the Caliente Stadium, organizers have decided to push the event back. A new date has not yet been announced for the performance.

People online believe that the stern warning was issued to Peso because of his multiple references to the speculated Sinaloa Cartel leader Joaquín “El Chapo” Guzmán, who allegedly didn’t take kindly to Peso’s lyrics on tracks such as “Siempre Pendientes.”

Peso Pluma Cancels Multiple Concerts Amid Cartel Threats

September 16, 2023 by newhiphopnews

Peso Pluma, the wildly popular Mexican musician, rescheduled several concerts this week without warning. Shows between September 15 and 17 in Milwaukee, Chicago, Indianapolis, and Birmingham were quietly axed. Furthermore, ticketing sites promised a rescheduling date. At the time of writing, Pluma is next scheduled to perform in Chula Vista, California on September 30.

No official reason has been given for the cancelation. However, many believe it is related to the cartel death threats Pluma received earlier in the week. As Pluma attended the VMAs on September 12, a number of banners appeared around Tijuana, Mexico. “This goes to Peso Pluma, refrain from presenting yourself on October 14, because it will be your last show due to your disrespect and loose tongue. You show up and we are going to break you,” one of the banners read. Several of the banners were signed with the initials of the Cartel Jalisco Nueva Generación. JNG is of the largest cartels in Mexico. Mexican authorities are investigating the credibility of the threats.

Why Is The Cartel Targeting Peso Pluma?

Peso Pluma has reportedly canceled multiple upcoming shows due to death threats from the cartel pic.twitter.com/uyMBZ0sHQ4

— No Jumper (@nojumper) September 14, 2023

According to Tijuana mayor Montserrat Caballero, Pluma and other artists become cartel targets through their music. “Let’s be clear: They sing and make an apology of crime and thus they should know the risk and consequences,” Caballero told the New York Times. Furthermore, Caballero said the decision to cancel Pluma’s October 14 concert would be based on whether the investigation determined the banners, locally referred to as narcomantas, to be legitimately from a cartel. Additionally, Pluma has been recently criticized by Mexican President Andrés Manuel López Obrador. Obrador took issue with “AMG”, stating that “As if material things were the most important things — brand clothes, houses, jewelry, power or arrogance.”

However, Pluma is not the only musician who has faced threats from the cartel. Natanael Cano recently stopped midway through “Cuerno Azulado” and declared that it was “going to get him killed”. The song makes reference to drug deals, government corruption, and even infamous cartel leader El Chapo. As far back as February, ticket vendors have been offering refunds for Pluma’s Tijuana show. This option was offered due to “due to insecurity and threats towards other events.”

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Who Is Peso Pluma?

September 14, 2023 by newhiphopnews

Peso Pluma was nominated for three awards — Best New Artist, Best Latin, and Song Of Summer — at the 2023 MTV Video Music Awards, where he performed “Lady Gaga.” He didn’t win any of them, but he has much more serious matters to worry about.

As reported by The Arizona Republic and translated by USA Today, Pluma was threatened by Mexico’s Jalisco New Generation Cartel, as evidenced by a banner spotted in Tijuana earlier in the day. According to the publications, the banner read, “This goes to Peso Pluma, refrain from presenting yourself on October 14 because it will be your last show due to your disrespect and loose tongue, you show up and we are going to [break you].”

Subsequently, Fiserv Forum in Milwaukee, Wisconsin postponed Pluma’s concert scheduled for Thursday, September 14, “due to unforeseen circumstances.”

Pluma has not publicly addressed the scary situation, instead posting shots from his 2023 MTV VMAs debut on Wednesday, September 13. According to his official website, his next scheduled concert is set for September 28 at Reno Events Center in Reno, Nevada.

As per Billboard, The 24-year-old Pluma (real name Hassan Emilio Kabande Laija) was born near Guadalajara, Mexico but spent his adolescence in San Antonio, Texas and New York, New York. According to Hypebeast, Pluma’s stage name, which translates to “featherweight,” was inspired by “the legendary Mexican boxer Marco Antonio Barrera” because of his lean stature. His July album, Genesis, debuted at No. 3 on the Billboard 200 and has spent 11 weeks on the chart so far. To date, Pluma has 21 entries on the Billboard Hot 100 singles chart, including “Ella Baila Sola” (No. 4 peak).

“It’s a very beautiful song that was written by my friend Pedro Tovar,” Pluma told Uproxx in an interview published around the release of Genesis, speaking of his highest-charting Hot 100 single. “He has his group Eslabon Armado. He invited me to a part of their album Desvelado on that song. Thanks to God it was the song that performed the best on the album. It’s the song that’s racked up all these numbers. I’m very grateful and happy that they had me be a part of this and that everyone has liked it. Now there are remixes of it in all genres. I’m very proud to be Mexican and to raise the Mexican flag high up.”

Pluma added, “I’m very shocked to see how música Mexicana and corridos have reached such a level that people who didn’t like them at all are now the same people who are asking for corridos in the nightclubs. They’re the same people who are asking for this music everywhere. We’re very grateful that this has become something that’s global.”

Billboard additionally relayed that Pluma’s Genesis earned 101.8 million streams during the charting week of July 8, giving him “the largest streaming week ever for a regional Mexican album” up to that point. In doing so, Pluma had 25 songs simultaneously slotted on the Hot Latin Songs chart, besting global giant Bad Bunny‘s 24 — the record since May 2022.

Peso Pluma Received A Stern Warning From Mexico’s CJNG Cartel To Not Come To Tijuana

September 13, 2023 by newhiphopnews

Peso Pluma had a big night at the 2023 MTV VMAs yesterday (September 12). He didn’t win any awards, but he was nominated for three (Best New Artist, Best Latin, and Song Of The Summer) and he performed during the broadcast. The day overall wasn’t perfect, though: Before the show, he received a threat from a Mexican cartel.

As USA Today reports, a banner threatening the Mexican singer, real name Hassan Emilio Kabande Laija, was displayed on a bridge in Tijuana yesterday. It made note of his scheduled October 14 concert at Caliente Stadium in Tijuana, saying (translated to English), “This goes to Peso Pluma, refrain from presenting yourself on October 14 because it will be your last show due to your disrespect and loose tongue, you show up and we are going to (break you).”

The banner was signed by Jalisco New Generation Cartel, which in 2020 was dubbed by The Wall Street Journal as “Mexico’s top security threat.” The organization is headed by Nemesio Oseguera Cervantes, who Reuters in 2022 called “one of Mexico’s most wanted drug runners.”

Pluma hasn’t publicly addressed this yet, but USA Today notes that a number of his upcoming concerts have been canceled. His next show is currently set for September 28 in Reno, Nevada.