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Beyoncé’s Brilliant ‘Cowboy Carter’ Album Promotion Projected Onto The Guggenheim Wasn’t Quite ‘Authorized’ By The Museum

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Beyoncé RENAISSANCE WORLD TOUR New Jersey 2023
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Beyoncé’s ability to break the internet is well-documented. The latest example was the frenzy she caused when she announced her songs “16 Carriages” and “Texas Hold ‘Em” during the 2024 Super Bowl. Now, the singer’s Cowboy Carter album rollout (which included multiple artwork reveals) has users online feverishly looking for clues.

To keep the fan flames burning, a text display of the body of work’s scheduled release date was projected outside of the Guggenheim in New York. However, according to The Hollywood Reporter, the museum denies authorizing the stunt despite its marketing brilliance.

In a statement shared with the outlet, a representative for the facility shut down the artistic collaboration. “[The Guggenheim] was not informed about and did not authorize this activation,” they said. “However, we invite the public — including Beyoncé and her devoted fans — to visit the museum May 16–20 when we present projections by artist Jenny Holzer on the facade of our iconic building to celebrate the opening of her major exhibition.”

With Guggenheim’s dismissal of involvement, it is unclear who was behind the ploy. Was it the singer’s management company, Parkwood? A rouge Beyhive fan? Batman? We guess the world will never know. But what we do know is Cowboy Carter will prance onto streaming platforms on March 29.

Beyoncé Fans Shared Their Predictions For The Opening Scene In Her Upcoming ‘Renaissance’ Concert Film

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Beyoncé recently announced that she will be releasing a concert film of her recent tour, titled Renaissance: A Film By Beyoncé, later this year. While it won’t arrive in theaters until December 1, the fans already have some theories about its format.

Specifically, the Beyhive has sparked an internet discussion over what the opening scene will be. This started after Parkwood, the star’s company, asked for early predictions on Twitter.

Some took the time to share serious thoughts about what they would hope to see. “Yes it starts off with Bey expressing her gratitude being back on the stage and how much she misses the BeyHive then it fades black with the opening credits and in the background, ‘Ladies and gentlemen… Beyoncé,’” one user wrote.

“Some clips from her childhood expanding into her life now as a mother to her kids & to the entire world,” another added. “Her after the last day of filming, then rewinds back to how the concept of the album/tour started.”

Meanwhile, others had jokes about waiting for the album’s visuals. “It will flash ‘YOU ARE THE VISUALS,’” someone else chimed in on Parkwood’s post.

Continue scrolling for some more fan predictions about what the Beyoncé Renaissance concert film’s opening scene will be.