olympics 2024

Snoop Dogg was the star of the 2024 Olympics. There have been rumors about how much money he earned for the endeavor, and now Snoop himself appears to have confirmed the dollar amount.

On Instagram yesterday (August 15), Snoop re-posted a video that says, “This is the main star of the Paris Olympics. Snoop Dogg, a top rapper, gets over 40 m rubles [about $447,000] daily for his presence at the Paris Olympic Games. Snoop also lives and parties in Paris for free, all to bring more attention to the Olympics. Almost every top broadcast features Snoop. He attends all major Olympic events. For 17 Olympic days, he’ll earn nearly $9 million. However, these expenses are not in vain. Thanks to Snoop, Olympic viewership rose by 79%.”

Earlier this month, venture capitalist Henry McNamara wrote on X (formerly Twitter), “Sat next to an NBC exec at dinner, he said Snoop gets paid $500k a day plus expenses to be here promoting Olympics. From Gin and Juice to a few million to be a celebrity at the Olympics – what a world.”

News Nation also reported around the same time, “Word is out that the network is paying Snoop Dogg a whopping $500,000 per day, plus expenses. As the Olympics are 18 days, Snoop’s base pay is $9 million, but that doesn’t include expenses that the network is also covering. Major expenses include hotel (at $25,000 a night, that adds up to $500,000 with taxes), travel by private jet ($250,000), food, private security and transportation. The bill will likely be over $10 million.”

The United States just wrapped up an exceptional run at the 2024 Olympics in Paris. The US walked away from the games tied with China for the most gold medals (with 40), and well ahead of the pack for most total medals (126 to China’s 91).

Perhaps the biggest star of the Olympics, though, was Snoop Dogg. The rapper, simply, was everywhere as part of NBC’s broadcast team. Now that the Olympics have officially come and gone, let’s take a look at some of the best moments of Snoop’s time in France.

Carrying The Torch

Snoop had the honor of being an official torchbearer before the games began. As he tends to do, he had a hell of a time. Fans also had fun with the moment on social media, as they couldn’t help but come through with torch jokes, mostly either suggesting Snoop use the fire to light a blunt, or comparing the torch itself to one.

Simone Biles’ mom

At one point, Snoop had to confront a demon from his past (check out the video here). Of course, it was low-stakes, but funny: Simone Biles’ mother hilariously called Snoop out for blowing her off one time years ago, and everybody had a good laugh.

The Louvre

When in Paris, you have to visit the Louvre, one of the world’ most famous museums. Snoop did just that and did everything from calling himself Mona Lisa’s twin brother Tony Lisa to actually noticing subtle differences in art.

Gin & Juice

Snoop went viral a few years ago for his love of equestrian dressage, so of course, NBC didn’t let this year’s Olympics go by without getting Snoop’s thoughts on some horses. This year, a horse named Gin & Juice competed, and Snoop, naturally, was delighted to no end.

Swimming

Snoop didn’t just watch sports, as he found some time to try one out: Swimming. He swam with Michael Phelps, and Snoop quickly learned that swimming is more challenging than it looks. Perhaps the most impressive person in this situation, though, was whoever managed to get all of Snoop’s hair into a swim cap.

Closing Ceremony

The Olympics officially wrapped up yesterday (August 11), and while Snoop was largely a fish out of water during the games, he was in more comfortable territory when he performed during the closing ceremony (technically, his pre-taped performance from California took place on August 10). He had one last surprise, too, bringing out Dr. Dre to perform “The Next Episode.”