Every year Variety compiles a list of the teams behind songs they think were the most impactful of the year, dubbing those honored as “Hitmakers.” During the magazine’s annual brunch, musicians involved with songs that were honored come together to give speeches and receive awards for their work. But what might’ve just been another boring industry brunch was ramped up to eleven by 2021’s class of young artists, who know how to use TikTok to turn pretty much anything into content. And with a powerhouse cast of stars like Olivia Rodrigo, Chloe Bailey, Jack Harlow and Normani in the house, what choice did Lil Nas X have, really, but to turn in a hilarious parody video that quickly started going viral on multiple platforms.
Hopping on the rather infamous one minute TikTok interviews that @SidetalkNYC has been doing with colorful New Yorkers, each musician took a different viral snippet to lip sync, and spliced all together the parody clip was a brand new bit of content that anyone who has enjoyed the “bing bong” videos would obviously enjoy. And this video just goes to prove, once again, that nobody — nobody — understands TikTok like Lil Nas X. Take a look at the celebrity-filled parody clip below, along with a few of the original SidetalkNYC videos for context if you haven’t seen them.
Black women in music have long been considered R&B and hip-hop to fit the music industry’s expectations of ‘urban’ marketing, but current acts are pushing back against the standard and broadening pop music through inclusivity. For artists like Victoria Monet, Chlöe Bailey, Normani, and others, Black female singers are redefining pop music through sheer confidence in their songwriting capabilities, production, and visual aesthetics — proving that there’s room for more than one woman at the top.
As history tells it, Black female artists who play fair weren’t always the norm. For women in the music industry, there’s pressure to stay relevant amidst newers acts in the face of ageism, sexism, body dysmorphia, and aggressive online targeting. Prior to her untimely death in 2001 — and before the social media era — Aaliyah was arguably the standard for R&B-turned-pop experimentation, trading baggy jeans for hypnotic maturation on her final, eponymous album. 2001’s Aaliyah was a masterclass in Y2K futurism and dulcet, self-assured vocals that would influence fellow millennial pop artists and the next generation of progressive Black female artists.
Molded by Aaliyah’s impact are a slew of Black female vocalists including Kehlani, Normani, and Tinashe — the latter who’s been outspoken about genre barriers for Black women. In a 2017 article in the LA Times, the singer Tinashe leaned into unfair comparisons amongst each other:
“It creates this competitiveness, even among fan bases,” Tinashe added. “People feel they can’t be a fan of Kehlani and me. It’s confusing, like why not be fans of whatever you like? Why does there need to be this rivalry approach? We don’t do that with male artists.”
Defeating critiques that Black women belong on rhythmic and urban charts, Tinashe made a grand return to the pop sphere on her sultry 2019 effort Songs For You, released shortly after her leave from RCA Records. As her first album as an independent artist, Songs For You reached #1 on the iTunes Albums chart upon its release, the second independent artist to do so since Frank Ocean released Blonde in 2016. Helmed with critical acclaim for its pop experimentation and largely considered her best album to date, Tinashe took Songs For You into the virtual world on VR platform Wave in livestream concerts at the beginning of the pandemic last year.
In August arrived Tinashe’s fifth studio album 333, where the singer further explored VR, alternate realities, and spirituality in music and visuals for singles “Pasadena” and “Bouncin’.” Through a streak of daring eclecticism and a history of collaborations with electronic producers Kaytranada, Wax Motif, and MAKJ, Tinashe eschews naysayers who limit her to R&B, pushing boundaries of the pop genre.
Dispelling recent allegations of a rivalry with Tinashe over a seductive photoset is one-half of vocalist sister duo Chloe x Halle, Chlöe Bailey. Adding an umlaut to her forename and blonde highlights to her already-signature locs, Bailey dismissed skeptics with her long-awaited debut solo single “Have Mercy,” which was released in September. Lauded for its upbeat production and being a curve-embracing anthem, fans drew comparisons between Chlöe and mentor Beyoncé, who signed Chloe x Halle to her company Parkwood Entertainment in 2015. As fans await Chlöe’s next single, “Have Mercy” has already made rounds on televised performances from last month’s 2021 MTV Video Music Awards to The Tonight Show, making Chlöe pop’s next breakout star.
Controversy surrounded Chlöe’s debut performance at the 2021 MTV VMAs after Normani voiced her disappointment with the telecast for allegedly choosing Chlöe to be the only Black woman to perform that night. In 2019, Normani graced the VMAs with a high-energy performance of “Motivation,” and sought to return to the awards show following the release of her latest single “Wild Side.” After fans petitioned for Normani’s appearance at the show, the singer delivered with a cameo by Teyana Taylor in a sultry homage to Janet Jackson’s 2001 concert performance of All For You track “Would You Mind.”
Once a member of girl group Fifth Harmony before they disbanded in 2018, Normani is on her second act. Poised to release her upcoming solo debut with multifaceted potential, the singer spoke with Allure about being an all-encompassing artist:
“My purpose in this work that I do is for other people that feel like they have Black women figured out. There’s so many layers to us, there’s so many textures, there’s so much that we’re capable of doing,” Normani says. “Yes, I can throw ass. But I can also give you a proper eight-count, and I can do ballet, and I can do contemporary dance. If I want to sing this pop ballad, then you’re going to love it! While you see my Black face!” Period.
Like Normani, Victoria Monét was once in a girl group, but later carved her own lane as singer-songwriter for a decade prior to releasing her 2020 debut album Jaguar. A longtime collaborator and songwriter for Ariana Grande, Victoria Monét entices listeners through her unapologetic soundscapes of femininity, self-love, and sensuality. While Jaguar was largely an homage to 1970s funk and disco, Monét reintroduced the throwback era to Gen-Z fans, especially in her Jaguar live session that premiered in March.
Becoming a DIY internet sensation for her 2018 meme-inspired visual “Mooo!,” pop act Doja Cat has led the crusade of oddball artistry since her humble SoundCloud beginnings. Landing a joint deal with RCA Records and Kemosabe Records in 2014, Doja Cat’s rise to stardom wasn’t instantaneous, instead having to refine her rap-fueled spunk to craft a mainstream sound. By 2020, her sophomore album Hot Pink shot to No. 9 on the Billboard 200 despite being released a year prior, thanks to her viral dance-worthy smash “Say So.”
As host of the 2021 MTV VMAs — and even taking three Moon Person trophies home — Doja Cat’s third album Planet Her exemplifies celestial pop, celebrating womanhood and diverse instrumentation from urbano to dancehall. Still embracing her online antics, Doja Cat hasn’t had to compromise her personality for stardom, recently becoming the new face of PepsiCo for its 50th anniversary.
Through charisma and sleek full-packed quality, the new generation of Black female acts continue to uphold pop by changing the tides of the genre with determination. The future couldn’t be more exciting.
Some artists covered here are Warner Music artists. Uproxx is an independent subsidiary of Warner Music Group.
When Rihanna put on her first Savage X Fenty fashion show in 2018, it was clear she intended to revolutionize the industry. Rather than simply sending models down the runway in her lingerie garments, Rihanna tapped celebrities and famous models to showcase their outfits in a cinematic and size-inclusive show complete with live music and choreography. This year, Rihanna is once again inviting a number of today’s top stars to join her for her third Savage X Fenty fashion show.
The singer just dropped an exciting trailer for Savage X Fenty Vol. 3, previewing how the runway show will take over an entire building. Along with previously announced performances by Normani, Daddy Yankee, and Nas, Rihanna has invited musicians like Troye Sivan, Erykah Badu, Sabrina Carpenter, and Jazmine Sullivan to make a cameo in the performance. The entire show will be available to stream starting on September 24 exclusively on Amazon’s Prime Video.
According to an official press release, Rihanna’s Savage X Fenty 2021 lingerie collection fashion show are meant to exude “baddie energy” by incorporating “strong lines that trace contours of the body and unconventional silhouettes that push the boundaries of individuality to bring out the baddie in everybody.”
Watch the Savage X Fenty Vol. 3 trailer above.
Savage X Fenty Vol. 3 premieres 9/24 on Prime Video. Watch it here.
R&B star Normani had all eyes on her at last night’s MTV Video Music Awards. The popular crooner lit up the stage with a breathtaking “Wild Side” performance. While Cardi B was nowhere in sight, Norm still managed to hold down the set on her lonesome. Surrounded by tons of dancers, she warmed up the […]
After spending the better part of two years out of the musical spotlight, Normani made her grand return earlier this year with the release of “Wild Side,” he collaboration with Cardi B. The track’s release certainly marked a new era in Normani’s career, one that will hopefully lead to the release of her long-awaited debut album. While a timeline for that project’s release is unknown at the moment, the singer continues to promote the new track with a gleaming performance at the 2021 MTV VMAs.
Normani showed off her dance moves while donning a metallic outfit, all without losing a step with her vocals with the performance. To close the performance, the singer did her own version of Janet Jackson’s iconic 2002 Live In Hawaii performance of “Would You Mind” with help from Teyana Taylor.
Earlier this year, during an interview with Rolling Stone, Normani revealed that she is “about halfway through the album” and added that she hoped to have a lead single for it out by the summer, which she achieved with the release of “Wild Side.” She also spoke about trying to be more open and authentic with her music.
“I want to be able to feel like I was represented in the most authentic way possible because I know what it feels like coming from a girl group and being told who to be,” she said. “[It’s] just overwhelming now to have the opportunity to be all that I want to be.” Normani added, “I want every girl out there to feel like I’m going through the same thing.”
You can watch the singer’s performance in the video above.
Cardi B is a Warner Music artist. Uproxx is an independent subsidiary of Warner Music Group.
What could be better than Megan Thee Stallion or Normani releasing new music? The pair of superstars hanging out having a ball in Italy. Please, let this pave the way for a collab between the two young artists? Both of these musicians have faced the unforgiving and inscrutable pressure of being a famous Black woman in American music, and both have handled it with the kind of grace that clearly inspires their fans just as much as the music does. So there’s something freeing about seeing the two party it up in Italy, looking gorgeous and fashionable at a high fashion party.
Both Megan and Normani are in Italy for the Dolce & Gabbana show — probably among many others — but they found each other at this event, and now that they have, it looks like they’re never letting go. In a series of social media posts, these two icons-in-the-making let everyone know that the Sunday scaries are canceled this week. Live vicariously through their blossoming friendship below, and join me in noting that now that Cardi B has collaborated with each of them, first on “WAP” and then on Normani’s “Wild Side,” that the only logical step from here is Megan x Normani uniting.
It’s been a few years since smash-hit girl group Fifth Harmony went on hiatus to prioritize solo careers. Members like Camila Cabello were able to find instant solo success while others did not have the same opportunities. After leaving to focus on her own music and upcoming solo album, Normani has spent much time reflecting on her time in the group. She now says she felt “overlooked” while in Fifth Harmony, which has impacted her solo career.
Normani recently sat down with Allure for their September 2021 cover interview, where the singer got candid about her solo career’s trajectory. After describing how she felt “overlooked” as a part of Fifth Harmony, Normani says she now wants to show off her versatility. “I didn’t get to really sing in the group. I felt like I was overlooked,” Normani said. “That idea has been projected on me. Like, this is your place.” She continued that she aims to prove them wrong with her new music:
“My purpose in this work that I do is for other people that feel like they have Black women figured out. There’s so many layers to us, there’s so many textures, there’s so much that we’re capable of doing. Yes, I can throw ass. But I can also give you a proper eight-count, and I can do ballet, and I can do contemporary dance. If I want to sing this pop ballad, then you’re going to love it! While you see my Black face!”
Last month, Normani blessed the world with her latest single, “Wild Side,” featuring Cardi B — her first lead release in almost two years. The song arrived with a music video that highlighted Normani’s excellent dance skills. The hope is that the song will lead to her debut album. Until then, Normani will continue to promote the song, as she did during a recent appearance on Ebro Darden’s radio show Apple Music 1.
Nomani spoke about “Wild Side” and how she felt about letting her parents hear the sultry track. “You have no idea. I was so terrified to play this song for my dad… terrified… oh my goodness… avoiding it,” she said. “He kept asking to hear the record because everyone else heard it but he didn’t hear it. And my dad is my biggest fan, like I tell you. … He works night shifts. He hustles for his family, and so to get through the night, sometimes he listens to all my records, and he was dying to listen to this one.”
Normani’s dad did eventually hear “Wild Side,” thanks to her mom. “I was just like ‘Dad, um… I’ll play it for you later.’ And eventually my mom ended up playing it for him, and he was like, ‘That sh*t is hard,’ he’s like, ‘That sh*t is fire,’” she said. “And he told me all the time, every single day, I kid you not: He’s like ‘Are you ready to take over the world? Are you ready to take over the world?’ He loves the song, he loves the record.”
You can watch Normani’s full Apple Music 1 interview here.
Cardi B is a Warner Music artist. Uproxx is an independent subsidiary of Warner Music Group.
As usual, new music from Cardi B means lots of huge reactions from fans and critics. While the overall response to Normani’s “Wild Side” video, which features a cameo from Cardi B, is positive, accusations of the two female artists “queerbaiting” with their naked dance scene have begun to pop up. On Friday, Rolling Stone posted about the phenomena of queerbaiting, which is when a straight artist engages in queer romantic or sexual behavior to “bait” queer audiences purely for commercial gain. It can be harmful because it continues to play into the lack of representation for queer audiences by capitalizing on that desire.
But the accusations can also be off base, because interrogating someone’s sexual identity simply because of clothing or dancing in a music video is invasive and harmful, too. That was part of Cardi B’s response to the accusations that were leveled for the “Wild Side” scene, where she was naked, primarily to help hide the growing baby bump. She hadn’t publicly disclosed her second pregnancy at the time the video was shot.
“Uuummmm @RollingStone queer baiting?” Cardi wrote on Twitter. “You do know we was trying to hide a whole baby bump right ?Also I’m married to a man but I have express soo much about my bisexuality and my experiences wit girls. All of a sudden ‘queer baiting’ is the new word & people use it to the ground !”
She followed that initial response up with some more thoughts: “I don’t like this new ‘queer baiting’ word. I feel like it pressure artist to talk about their sexuality or their experiences that they don’t feel comfortable speaking about. If a artist kiss a girl on a video does that means she gotta show videos & text wit wit other women?”
Uuummmm @RollingStone queer baiting? You do know we was trying to hide a whole baby bump right ?Also I’m married to a man but I have express soo much about my bisexuality and my experiences wit girls .All of a sudden “queer baiting” is the new word & people use it to the ground ! https://t.co/M3kn4NyJBs
I don’t like this new “queer baiting” word.I feel like it pressure artist to talk about their sexuality or their experiences that they don’t feel comfortable speaking about.If a artist kiss a girl on a video does that means she gotta show videos & text wit wit other women?
The past month has been busy for Cardi B. Towards the end of June, she popped up at the BET Awards and revealed that she is pregnant again. Then, a few days ago, she hopped on Normani’s new single, “Wild Side.” Now she has brought those two events together in a new Twitter video.
Cardi begins the clip lip-syncing Normani’s hook while wearing a green mesh outfit. When it comes time for Cardi’s verse, everything changes. The scene shifts to Cardi sitting on a black box and wearing a leather bikini, which offers a good look at her baby bump.
After the original “Wild Side” video dropped, Cardi declared that had she not been pregnant, the visual would have looked a lot different. She tweeted, “If I wasn’t pregnant I would of done a lit ass pole video to wildside ….but I am so imma just have to do a video rolling on the floor like peppa pig.”
Also recently, Cardi showed off how she was able to hide her baby bump for so long by demonstrating with a video that made clever use of angles.
Check out the “Wild Side” clip above.
Cardi B is a Warner Music artist. Uproxx is an independent subsidiary of Warner Music Group.
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