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Jay-Z’s NFL Partnership Will Continue Despite Super Bowl 2025 Backlash

October 16, 2024 by newhiphopnews

Despite all of the controversy currently surrounding Jay-Z and the Super Bowl, the Roc Nation owner will continue to produce the Halftime Show, according to NFL Commissioner Roger Goodell. Bloomberg reports that Goodell discussed the partnership during the NFL annual owners meeting, which was hosted in Atlanta earlier this week.

Reportedly, he described his relationship with Jay-Z, Roc Nation, and its Chief Executive Officer Desiree Perez as “mutually positive.” He added that everyone involved is content. “I’m not sure either one of us really spend much time talking about contracts,” Goodell also explained. “Jay is happy. Desiree Perez is happy. I’m happy, so we’re all good.”

NFL Commissioner Roger Goodell Calls Jay-Z Relationship “Mutually Positive”

Jay-Z’s NFL Partnership Will Continue Despite Super Bowl 2025 Backlash — American Rapper Jay-Z reacts before Super Bowl LVIII between the San Francisco 49ers and Kansas City Chiefs at Allegiant Stadium on February 11, 2024 in Las Vegas, Nevada. (Photo by Steph Chambers/Getty Images)

The terms of the new contract are unknown at the time of writing. Their previous five-year deal that was signed in 2019, however, was reportedly worth $25 million. It’s resulted in a dramatic increase in viewership, with historic performances from Dr. Dre, Snoop Dogg, Eminem, Kendrick Lamar, and Mary J. Blige in 2022 and Rihanna the following year. Rihanna’s Super Bowl Halftime Show was one of the most-watched in history, with a staggering 118.7 million viewers.

Next year, Kendrick Lamar is scheduled to take the stage, which sparked serious backlash after it was announced last month. Many argue that the opportunity should have gone to Lil Wayne, as the show will take place in his hometown. Lil Wayne even issued a response to the apparent snub, revealing that it “hurt a lot.” What do you think of Jay-Z and the NFL extending their partnership despite the ongoing debate about the 2025 Super Bowl Halftime Show? Are you surprised or not? Share your thoughts in the comments section down below and keep an eye on HNHH for more updates.

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Atlanta to Host Super Bowl LXII at Mercedes-Benz Stadium in 2028

October 16, 2024 by newhiphopnews

The NFL has announced that Atlanta will host Super Bowl LXII in 2028, with the game set to take place at Mercedes-Benz Stadium. The decision was made at the NFL Fall League Meeting in Atlanta after the proposal was reviewed by the NFL’s Fan Engagement & Major Events Committee and approved by full ownership.

“Renowned for its hospitality and rich sports culture, Atlanta is a world-class event destination and a natural fit for Super Bowl 62,” said NFL Commissioner Roger Goodell. He praised Arthur Blank, the Atlanta Falcons’ owner, for his leadership in securing the bid, highlighting his contributions to community engagement and economic development. Goodell expressed excitement for working with Blank, the Falcons, and local partners to create an unforgettable experience for fans worldwide.

This will be Atlanta’s fourth time hosting the Super Bowl and its second time at Mercedes-Benz Stadium, the first being in 2019.

Arthur M. Blank, Atlanta Falcons Owner and Chairman, called it “a tremendous honor” for both the city and the state of Georgia to be selected again. Blank expressed his gratitude to NFL leadership and fellow team owners, stating, “Mercedes-Benz Stadium was built to host the world’s largest sporting events, and we are honored to bring it back to Atlanta in 2028.”

In the lead-up to Super Bowl LXII, Atlanta will host various high-profile events, including NFL Honors, Super Bowl Experience, and Super Bowl Opening Night. The celebration will feature community programs and family-friendly activities across the city.

“We are thrilled to welcome the Super Bowl back,” said Dan Corso, president of the Atlanta Sports Council, emphasizing that Atlanta is uniquely positioned to host such a significant event.

Fans can already secure tickets through On Location, the NFL’s Official Hospitality Partner, by visiting OnLocationExp.com/SuperBowlLXII.

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Kith and NFL Team Up for Limited-Edition Collection Featuring Five Teams for 2024-2025 Season

September 25, 2024 by newhiphopnews

Kith has once again teamed up with the NFL to create a limited-edition collection for the 2024-2025 season. The collection spotlights five iconic teams: the Las Vegas Raiders, Philadelphia Eagles, Miami Dolphins, New York Giants, and New York Jets. The campaign features legendary New York Giants wide receiver David Tyree, adding a nostalgic touch to the collaboration.

This exclusive collection reimagines NFL artwork and logos through Kith’s unique aesthetic. It includes partnerships with renowned brands such as ‘47 for apparel, Mitchell & Ness for custom jerseys, Jeff Hamilton for premium leather jackets, and Riddell for miniature replica helmets.

Key apparel pieces include the Kieran Coaches Jacket, a color-blocked style featuring NFL team wordmarks, logos, and Kith’s collaborative branding. The Quarter-Zip Anorak is a lightweight vintage nylon jacket with embroidered team logos and a removable hood. The Reversible Ginza jacket offers two-in-one versatility, with active nylon on one side and mesh lining on the other. The Wyona Full Zip Sweater is a standout item with a chunky cotton knit, chenille team logos, and satin stitching.

Kith’s collaboration with Mitchell & Ness brings vintage-inspired NFL jerseys celebrating legends from each team, including Michael Strahan (Giants), Joe Namath (Jets), Bo Jackson (Raiders), Brian Dawkins (Eagles), and Dan Marino (Dolphins). Each jersey features era-specific designs with Kith Monogram details and co-branded tags.

Jeff Hamilton contributes to the collection with a series of limited-edition sheep leather jackets. These jackets feature all-over team logos, Super Bowl patches, and Kith artwork. Each jacket has a certificate of authenticity signed by Kith founders Ronnie Fieg and Jeff Hamilton.

Accessories in the collection include collaborative headwear with ‘47, made from cotton twill with microsuede brims, and custom Kith & ‘47 embroidery. Miniature helmets by Riddell featuring Kith’s “Just Us” tagline and Monogram stripe are also available.

The Kith for NFL 2024 collection will be released on Friday, September 27th, at 11AM EST/CET at Kith shops and online.

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Nicki Minaj Has Last Laugh After Super Bowl Producer Confirms JAY-Z Picked Kendrick Lamar

September 17, 2024 by newhiphopnews

Nicki Minaj shared an interview between Super Bowl LIX Halftime Show producer Jesse Collins and Variety, on X (formerly Twitter) on Monday. In the piece, Collins confirms that the choice of headliner ultimately comes down to JAY-Z. The legendary rapper’s decision to go with Kendrick Lamar over Lil Wayne has been controversial due to the game being held in New Orleans.

“It’s a decision that Jay makes,” Collins told Variety. “Since we’ve been on board with that show, he’s made it every year, and it’s been amazing. He’s always picked right!” In response, Minaj posted a laughing emoji. She had called JAY-Z out on X in defense of her longtime collaborator, Lil Wayne.

Nicki Minaj Performs During Pink Friday 2 World Tour

NEW YORK, NEW YORK – SEPTEMBER 07: (Exclusive Coverage) Nicki Minaj performs onstage during her Pink Friday 2 World Tour – New York at Madison Square Garden on September 07, 2024, in New York City. (Photo by Jamie McCarthy/Getty Images for Live Nation)

“Denying a young black man what he rightfully put into this game for no other reason but your ego,” Minaj wrote on X, earlier this month. “Your hatred for BIRDMAN, Drake & Nicki got you punishing Lil Wayne?!?!!! LIL WAYNE!!!!!!!!!! THE GOAT?!!!!!!!!!!! Nola what’s good?!!!!!! Eminem stood firm on having 50Cent come out. A white man. S*** sad. House N***** TINGZ. but it’s GOOD FI DEM!!!!!!! No loyalty? Welp. then n***** will keep son’ing you!!!!!”

Nicki Minaj Responds To Jesse Collins’ “Variety” Interview

As for not choosing Lil Wayne, Collins said: “We love Wayne. There’s always Vegas odds on who’s going to get to perform it. But I think we’re going to do an amazing show with Kendrick, and I think everybody’s going to love the halftime show. I know Kendrick is going to work exceptionally hard to deliver an amazing show.” Check out Minaj’s reaction to the interview below. Be on the lookout for further updates on Nicki Minaj on HotNewHipHop.

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Drake Was Never Asked To Headline The Super Bowl, Source Claims

September 13, 2024 by newhiphopnews

Last weekend, Kendrick Lamar announced that he’ll be headlining the Super Bowl LIX Halftime Show. The announcement has since prompted mixed reactions from social media users and peers. Many are outraged that the Compton-born performer was chosen over Lil Wayne, as the game will take place in his hometown of New Orleans. Others see it as the cherry on top of an already huge year for Kendrick, who came out victorious in his lyrical battle with Drake.

During a recent episode of New Rory & Mal, however, Mal claimed that Drake has been asked to headline the Super Bowl various times. His revelation left his co-hosts, and most viewers, incredibly skeptical. After all, turning an opportunity like that down on multiple occasions seems odd, as does the fact that this is the first the public is hearing of this.

Mal Claims Drake Turned Down Super Bowl Multiple Times

Mal says Drake has turned down the Super Bowl offer? More than once? pic.twitter.com/0toTi4CR3B

— Elliott Wilson (@ElliottWilson) September 10, 2024

“I don’t know why he would turn it down,” Mal added. “That’s up to the artist.” According to Bloomberg, however, sources have now shut this rumor down. “It’s a blatant lie,” one of them told the outlet. Reportedly, Drake hasn’t been offered the opportunity a single time in the five years since Jay-Z’s Roc Nation partnered with the NFL. With that being said, Mal also claimed that he spoke to Drake earlier this week. He said that the topic of Kendrick headlining the Super Bowl happened to come up.

Mal didn’t share too many details of what Drake allegedly had to say about it. He did suggest, however, that the Toronto rapper was unfazed by the announcement. “A lot of it was just laughing, man,” Mal said. “It’s just like ‘word this is what y’all want to see? Like, okay.’” What do you think of Bloomberg hearing from sources that Drake hasn’t actually been offered an opportunity to perform at the Super Bowl since the NFL partnered with Jay-Z’s Roc Nation? Share your thoughts in the comments section down below and keep an eye on HNHH for more updates.

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Juvenile Goes Ballistic On The NFL For Lil Wayne Super Bowl Snub

September 10, 2024 by newhiphopnews

It’s safe to say that the internet is pretty split on the decision to invite Kendrick Lamar to perform at Super Bowl 59. Drake fans are definitely seething right about now, especially with the potential for him to be dissed on one of the biggest national stages in the world. However, it seems that the majority of the people who disagree with this choice are Lil Wayne fans. With the NFL championship in New Orleans for the third time this century, supporters of his don’t understand the snub.

In just the five days since the reveal, we have seen multiple friends of his speak out against it. Birdman, Weezy’s daughter Reginae Carter, Master P, and and Cam’ron are just a few. Now, you can add fellow Hot Boys member Juvenile to that growing list. According to a repost from The Shade Room, the “Back That Azz Up” songwriter took to social media to share his passionate thoughts.

Juvenile Wants Roger Goodell To Step Up For Lil Wayne

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A post shared by The Shade Room (@theshaderoom)

Instead of calling out JAY-Z and Roc Nation, Juvenile takes aim at the NFL and its controversial commissioner, Roger Goodell. “My hatred is toward the NFL”, he begins. “I feel like y’all should step in. Y’all have yet to put a hip-hop artist from New Orleans on the damn Super Bowl. I feel like every time y’all come here y’all should have someone from our city on it”. He continues, “But this time it hard when you don’t have Lil Wayne… I don’t see how the f*** y’all don’t have Lil Wayne doin’ the Halftime Show. Somebody that has a whole bunch of f***ing hits, and somebody that really deserves it, and somebody that can bring out multiple artists of all genres”. Juvenile signs off with a warning, saying, “So this goes out to you Roger Goodell. You comin’ into our city, suckin’ up our culture, and makin’ up all of this money… and leavin’ us dry… Gotta stop”.

What are your thoughts on Juvenile’s rant on the NFL being the one to blame for Lil Wayne’s Super Bowl snub? Do you think the commissioner will do anything about this? Are people’s frustrations about this decision to have Kendrick Lamar as the performer valid, why or why not? We would like to hear what you have to say, so leave your thoughts in the comments. Additionally, always keep it locked in with HNHH for all of the latest news surrounding Juvenile, Lil Wayne, Kendrick Lamar, and the NFL. Finally, stay with us for everything else going on in the music world.

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Birdman Breaks His Silence On Lil Wayne’s Super Bowl Snub

September 9, 2024 by newhiphopnews

Birdman has responded to the NFL choosing to have Kendrick Lamar perform at the Super Bowl LIX Halftime Show instead of his longtime collaborator, Lil Wayne. Taking to X (formerly Twitter), on Monday afternoon, the Cash Money Records co-founder wrote: “Hatin sh*t 4real.”

Birdman isn’t the only person to complain about the NFL not including Wayne in the Super Bowl Halftime Show. Nicki Minaj also spoke up for him in a rant on Monday afternoon. “Denying a young black man what he rightfully put into this game for no other reason but your ego,” she wrote on X. “Your hatred for BIRDMAN, Drake & Nicki got you punishing Lil Wayne?!?!!! LIL WAYNE!!!!!!!!!! THE GOAT?!!!!!!!!!!! Nola what’s good?!!!!!! Eminem stood firm on having 50Cent come out. A white man. Sh*t sad. House N****R TINGZ. but it’s GOOD FI DEM!!!!!!! No loyalty? Welp. then n****z will keep son’ing you!!!!!”

Birdman Attends Lil Wayne’s “Funeral” Album Release Party

MIAMI, FLORIDA – FEBRUARY 01: Birdman and Lil Waune attend Lil Wayne’s “Funeral” album release party on February 01, 2020, in Miami, Florida (Photo by Gerardo Mora/Getty Images for Young Money/Republic Records)

Additionally, Cam’ron came after JAY-Z during the latest episode of his It Is What It Is podcast. “It’s not really a secret. Lil Wayne had a problem with somebody before who’s kinda part of the organization running it. This is payback,” he theorized. Master P also suggested that Wayne should be tapped to perform during the show. The selection of Lamar comes amid his ongoing feud with Drake. In his announcement, he trolled Drake by remarking: “You know it’s only one opportunity to win a championship — no round twos.” Drake had recently teased being ready for a “Game 2” on his Instagram Story.

Birdman Calls Out JAY-Z & The NFL

Check out Birdman’s post about the league’s choice to have Lamar headline over Lil Wayne below. Be on the lookout for further updates on Birdman, Kendrick Lamar, and the Super Bowl Halftime Show on HotNewHipHop.

Hatin shit 4real

— BIRDMAN (@BIRDMAN5STAR) September 9, 2024

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Cam’ron Calls Out JAY-Z After The NFL Snubs Lil Wayne For Kendrick Lamar At Super Bowl LIX

September 9, 2024 by newhiphopnews

Cam’ron thinks the NFL should’ve chosen Lil Wayne to headline Super Bowl LIX, considering the game is being held in New Orleans. He shared his take on Kendrick Lamar serving as the headliner during an episode of It Is What It Is after the league made the announcement on Sunday. He began by clarifying that he is a fan of Lamar and means no disrespect before going after JAY-Z.

“I love Kendrick Lamar, I loved the pop-out,” Cam started. “I think he’s one of the top artists of this generation, period. Hate the selection. It’s in New Orleans, and you don’t get Lil Wayne? That’s what we doing…not just Hot Boyz, Cash Money, all the songs Lil Wayne has done, whether it’s Blink 182…there’a no reason why Lil Wayne should not be performing at the Super Bowl.”

Kendrick Lamar Performs During “The Pop Out”

INGLEWOOD, CALIFORNIA – JUNE 19: Kendrick Lamar performs onstage during The Pop Out – Ken & Friends Presented by pgLang and Free. Lunch at The Kia Forum on June 19, 2024 in Inglewood, California. (Photo by Timothy Norris/Getty Images for pgLang, Amazon Music, & Free Lunch)

From there, Cam further accused JAY-Z of being the person responsible for stopping Wayne from performing. “It’s not really a secret. Lil Wayne had a problem with somebody before who’s kinda part of the organization running it. This is payback,” he stated. After Mase chimed in to note Wayne and Drake’s connection, Cam added: “Bro, it’s ridiculous…Lil Wayne not to be performing in New Orleans for the Super Bowl is egregious, and it gotta stop.” JAY-Z and Roc Nation are serving as strategic entertainment advisors for the performance. In a statement of his own, JAY praised Lamar for his “artistic vision” and said his “impact will be felt for years to come.”

Cam’ron Speaks On The Super Bowl Halftime Show

Check out Cam’s full comments on the NFL’s decision below. They come after Cam recently accused JAY-Z of loving money more than hip-hop. Be on the lookout for further updates on Cam’ron as well as Kendrick Lamar and the Super Bowl Halftime Show on HotNewHipHop.

“Hating at this age is crazy” pic.twitter.com/dmyojSL6Ye

— King Jared (@certifiedjared) September 9, 2024

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Master P Wants Kendrick Lamar To Bring Out Lil Wayne For Super Bowl Halftime Show

September 8, 2024 by newhiphopnews

Master P wants Kendrick Lamar to bring out Lil Wayne for his headlining set during the Super Bowl Halftime Show. The NFL announced the “Not Like Us” rapper will be performing at Super Bowl LIX on Sunday, as the league kicked off Week 1 of the 2024 season. “Salute to Kendrick Lamar for performing at the halftime show at Super Bowl LIX.. well deserved,” the legendary rapper wrote on Instagram in response to the news. “He’s one of the hottest music artists in the world and has one of the biggest songs right now.”

He continued: “As Ambassador of Entertainment in the City of New Orleans I have to agree with the fans that Lil Wayne should be a part of this celebration as well. He’s one of the greatest Hip Hop artists alive, still relevant and he’s a New Orleans native. Let’s not miss this cultural moment in the South. Life is too short! We have to give our legends their flowers while they are here. #Godisgood Change starts with us.” He finished by tagging the NFL, JAY-Z, and the Mayor of New Orleans, LaToya Cantrell.

Master P & Snoop Dogg Attend Super Bowl XL

Snoop Dogg (center) and Master P during Super Bowl XL – PlayStation Game Over Post-Super Bowl Party at GEM Theater in Detroit, Michigan, United States. ***Exclusive*** (Photo by Chris Polk/FilmMagic for Bragman Nyman Cafarelli)

Master P isn’t the only hip-hop legend to comment on the announcement. JAY-Z, who will serve as a strategic entertainment advisor for the performance along with Roc Nation, also reacted to the news with a statement. “His deep love for hip-hop and culture informs his artistic vision. He has an unparalleled ability to define and influence culture globally,” he wrote. “Kendrick’s work transcends music, and his impact will be felt for years to come.” Super Bowl LIX will kick off on Sunday, February 9, 2025.

Master P Has An Idea For Super Bowl LIX

Check out Master P’s post about the upcoming Super Bowl Halftime Show below. Be on the lookout for further updates on Master P, Kendrick Lamar, and the Super Bowl Halftime Show on HotNewHipHop.

View this post on Instagram

A post shared by Master P (@masterp)

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Kendrick Lamar Announced He’ll Perform At The Super Bowl LIX Halftime Show

September 8, 2024 by newhiphopnews

The first Sunday of the 2024 NFL season featured some big news about Super Bowl LIX in New Orleans. It has nothing to do with the teams that will end up participating with the Lombardi Trophy on the line, but instead, we now know who will perform in the halftime show.

Kendrick Lamar announced on Sunday via his social media channels and his YouTube page that he will take the stage during halftime of the biggest football game of the year. In the video, which you can see at the top of the post, Lamar feeds footballs into a JUGS machine in front of an oversized American flag before addressing viewers.

“You ready?” Lamar asks. “Exactly. What’s the deal everybody? My name’s Kendrick Lamar, and I’ll be performing at Super Bowl LIX. Will you be pulling up? I hope so. You know there’s only one opportunity to win a championship, no round twos, let’s get it. BOOM. I wouldn’t want you to miss it — meet me in New Orleans, Feb. 9, 2025. Wear your best dress, too, even if you’re watching from home. Let’s go.”

This will not be the first time that Lamar takes the stage at the Super Bowl, as he was part of Dr. Dre’s star-studded halftime show at Super Bowl LVI in Los Angeles.