Beyonce Recruits NBA Stars James Harden And Jalen Green Into Her New Ivy Park Campaign Video

While fans wait patiently for any word of her next musical endeavor, Beyonce continues to make moves in other areas. Her latest is a new Ivy Park collection inspired by collegiate fashion and to promote the new line, she shared a hype video featuring Ivy Park’s newest recruits. While fans have come to expect Beyonce (and Blue Ivy) to appear in the campaigns alongside a diverse array of models, to show off the new collection, she tapped an unexpected source for her newest brand ambassadors: the NBA.

The ad, which starts off with calm music and shots overlooking an austere university campus, quickly picks up its tempo as a bass-heavy beat fades in to overtake the classical vibes with a new, brasher attitude. The shots of students coolly playing table tennis give way to close-ups of NBA stars James Harden and Jalen Green (formerly and currently of Beyonce’s hometown Houston Rockets, respectively), dribbling basketballs emblazoned with both Adidas and Ivy Park logos.

The new looks suggest that the athleisure brand is looking to expand its influence beyond just hardcore Beyonce stans and casual exercise enthusiasts. According to Complex, Halls of Ivy collection will include 89 pieces of apparel, 11 accessories, and four new footwear selections including the Savage sneaker and Super Sleek Boot. The collection launches worldwide on December 10, with an exclusive preview via Adidas’ site on December 9.

Watch Beyonce’s latest Ivy Park campaign video above.

Chloe Bailey And Gunna Were Spotted At A Recent NBA Game And Fans Are Disgusted By Her Beverage Choice

One of the more amusing/annoying things about Twitter is the preponderance of food opinions and the rigor with which users debate such weighty and controversial topics as pineapple on pizza, whether hot dogs are sandwiches, and drumettes vs. flats. It generally tips further into annoying, though, when folks get snooty about things like bottled water brands as indicators of wealth (it’s a whole thing; you can read about it here). Unfortunately, it seems no one is immune from the judgment of the Twitter peanut gallery — not even young artists as universally beloved as Chloe Bailey.

The 23-year-old singer recently attended the NBA’s Atlanta Hawks vs. Dallas Mavericks game, drawing attention for two major reasons. One was her immediate neighbor on the courtside seats: Atlanta rapper Gunna, whose reaction to Chloe’s recent VMA’s performance of her debut solo single “Have Mercy” went viral. And the other was her choice of beverage — a bottle of water. As photos of the couple(?) began circulating on Twitter, the water began drawing even more attention, mainly due to the name on the label: Dasani, which according to some Twitter users is an inferior brand (the ingredients are H2O, people, it shouldn’t be this serious).

Meanwhile, as some more astute folks observed, the brand of water being served is controlled by the venue, not the guest, and they were rightly amused at the water snobbery on display.

I guess it just goes to show that you can’t do anything right as far as social media is concerned. Also, y’all need to drink more water, I promise it’s better for you than whatever sweet drinks you’re guzzling — no matter what brand it is.

LeBron James Hitting Billionaire Status Is A Slam Dunk

Somebody we all know is about to be crowned a billionaire, but it’s no surprise. However at age 36, it’s still mind-blowing and a major accomplishment for 4-time NBA champion LeBron James continuing to glow up. Major Career Earning Mark For LeBron Following this season’s earnings, the living basketball icon will surpass the $1 billion […]

Louis Vuitton and NBA Collab for New Collection Releasing This Month

The Louis Vuitton and NBA‘s ongoing alliance continues as the new collection was broadcasted this week. The beauty of this collection is taken from the “transversal celebration” that comes along with pop culture and sports-related fashion. The men’s artistic director for the French fashion house, Virgil Abloh and designer Don Crawley created and drafted pieces […]

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NBA Team Turns Home Game Into COVID-19 Vaccine Site

The Milwaukee Bucks wants to do more than slow the spread of COVID-19. The superstar NBA team has announced places to turn an upcoming home game into a vaccination site. NBA Team Turns Home Game Into Vaccine Site According to reports, eligible fans in attendance at the May 2 Bucks home game at Fiserv Forum […]

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Drake’s FaceTime Interrupts Raptors Press Conference

Toronto rap star Drake isn’t going to let the COVID restrictions of this NBA season keep him away from his hometown Raptors squad. During a recent post-game press conference for Raptors star Kyle Lowry, the Grammy-winning artist made a surprise appearance. Drake Crashes Kyle Lowry’s Post-Game Interview The Raptors are playing their home games in […]

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Watch: Los Angeles Clippers Remember Nipsey Hussle W/ Emotional Pre-Game Tribute

Nipsey Hussle Clippers Tribute

The Los Angeles Clippers realize we’ve lost a great one. The iconic NBA franchise has paid respect to the memory of late hip-hop artist Nipsey Hussle. View this post on Instagram Rest in peace, Nipsey Hussle. A post shared by LA Clippers (@laclippers) on Mar 31, 2019 at 9:01pm PDT

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