Lyft

Lyft Responds To Uber’s ‘Cowboy Carter’ Promo And Is Offering The Beyhive 50 Percent Off Rides To Listening Parties

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We are just hours away from Beyoncé‘s eighth studio album, Cowboy Carter. In anticipation for the album, Beyhivers around the world are planning listening parties for the country-influenced record. Ahead of the album, Lyft announced they will be offering a special promo in honor of the Queen Bey.

Lyft riders who use the promo code SPAGHETTI24 will received 50 percent off of rides taken on Friday (March 29), the day of the album release. The offer is good until 11:59 p.m. and is good for one ride, with the discount capping at $20. However, Lyft teased “other code drops soon!”

The promo arrives hours after Uber announced they would be offering Beyoncé fans 16% off of rides taken from 9 p.m. EST on March 28 to midnight on March 30 for riders who use the promo code 16CARRIAGES. For Uber, the discount caps at $16, and users can only use the code once.

Lyft responded to Uber’s announcement on Twitter, saying “crumbs were left,” which many felt was a sassy reply. Lyft doubled down on the sass after a fan suggested “Now offer 50% off rides for 3/29 to whack em.”

In the words of Beyoncé’ herself, “always stay gracious, best revenge is your paper.”

Cowboy Carter is out 3/29 via Parkwood and Columbia. Find more information here.

Young Thug Surprises Lyft Drivers To Play Them His New Album, ‘Punk’

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In the new promo spot for Lyft, Atlanta rapper Young Thug surprises a number of Lyft drivers, playing them songs from his upcoming album, Punk. In the opening of the clip, Thug shows off his sense of humor, reproducing the Twitter favorite meme of Thug in the studio with Lil Durk before heading outside to catch his ride. The various drivers are all shocked and amazed to find that their rider is the world-famous rapper, with one saying, “Some people call you the greatest. I’m starting to see why.”

In the press release for the promo, Thug explains, “In a car, you get to hear sounds you wouldn’t hear if you were in a studio, or in a club, or on stage. When you record a slap, you’re like, we got to go hear this in the car.” Naturally, in addition to promoting both Lyft and Punk, the brand partnership benefits fans, too: Riders will get 10% off Young Thug merch and music from the rapper’s online shop using the promo code “PUNKLYFT.” Also, while using the app, entering the promo code “YOUNGTHUG” in the rewards tab will unlock “SP5DER Mode,” offering Young Thug-themed icons.

Thug’s rollout for Punk, which drops this Friday, October 15 via YSL and Atlantic, has also included the purchase of 100 acres of land for a Slime City theme park, a Tiny Desk Concert with Travis Barker, and the slippery single, “Tick Tock.” He also played a trio of new songs at the Givenchy Paris Fashion Week show.