Young Thug And Gunna Smashed A Rolls Royce With Baseball Bats To Promote ‘Punk’

Young Thug’s new album Punk drops in just a few hours after months of hyping the project’s fitting, against-the-grain nature. With Thug teasing the new music pretty much everywhere he’s gone, from Paris Fashion Week to Lyft rides from the studio, it’s been clear that he’s taking a non-traditional approach to promoting the project, just like a real punk should. At the album release party in Hollywood earlier this week, the Atlanta trap mad scientist doubled down by doing something completely unexpected: Smashing up a brand-new car with baseball bats. After all, what could be more punk than that?

Video of the celebration hit the internet a day later, catching Young Thug, Gunna, and Metro Boomin swinging baseball bats at the Rolls-Royce’s windows, which were spray-painted with the word “Punk.” Smashing up the luxury car seemed to be their way of embracing punk’s anti-capitalistic philosophy, but some fans didn’t see it that way, with a few pointing out that there would be better uses for the money that went into purchasing the car for the sole purpose of destruction.

However, the video seems to have done its job: Getting people talking about Young Thug and his upcoming album, so… mission accomplished. Wasteful or not, the video’s release ensures that fans know his album’s dropping — which means for Thug, it was well worth the expense.

Punk is out tonight at midnight ET via Atlantic and YSL.

Some artists covered here are Warner Music artists. Uproxx is an independent subsidiary of Warner Music Group.

Young Thug Surprises Lyft Drivers To Play Them His New Album, ‘Punk’

In the new promo spot for Lyft, Atlanta rapper Young Thug surprises a number of Lyft drivers, playing them songs from his upcoming album, Punk. In the opening of the clip, Thug shows off his sense of humor, reproducing the Twitter favorite meme of Thug in the studio with Lil Durk before heading outside to catch his ride. The various drivers are all shocked and amazed to find that their rider is the world-famous rapper, with one saying, “Some people call you the greatest. I’m starting to see why.”

In the press release for the promo, Thug explains, “In a car, you get to hear sounds you wouldn’t hear if you were in a studio, or in a club, or on stage. When you record a slap, you’re like, we got to go hear this in the car.” Naturally, in addition to promoting both Lyft and Punk, the brand partnership benefits fans, too: Riders will get 10% off Young Thug merch and music from the rapper’s online shop using the promo code “PUNKLYFT.” Also, while using the app, entering the promo code “YOUNGTHUG” in the rewards tab will unlock “SP5DER Mode,” offering Young Thug-themed icons.

Thug’s rollout for Punk, which drops this Friday, October 15 via YSL and Atlantic, has also included the purchase of 100 acres of land for a Slime City theme park, a Tiny Desk Concert with Travis Barker, and the slippery single, “Tick Tock.” He also played a trio of new songs at the Givenchy Paris Fashion Week show.

Young Thug Debuts Songs From ‘Punk’ In A Hardcore Tiny Desk Concert With Travis Barker

Young Thug is on NPR’s Tiny Desk Concerts: A sentence I never thought I’d write but that I am so glad I now can. But wait… there’s more! He plays his set with a very (ahem) punk influence, hinting toward the eventual release of his next full-length album, which he’s been teasing for some time. And listen, if you thought Young Thug rapping to punk instrumentals wouldn’t be awesome, I genuinely do not know what to tell you. It’s great.

With a setlist including both new songs (“Die Slow,” “Droppin Jewels,” “Hate The Game,” and “Tick Tock”) as well as his current fan-favorite “Ski” from the YSL compilation album that dropped earlier this year, Thugger’s Tiny Desk Concert is everything you could want from one of these or from a live Young Thug performance.

Oh yeah, and you know Travis Barker pulls up to play drums because what even is a punk-rap crossover without Travis Barker on it? Thug’s flow also seems… I don’t want to say “improved,” but it’s very polished and clear and that’s obviously on purpose as he slides into his next evolution with all the finesse suggested by those constant “slime” and snake references he makes.

Watch Young Thug’s Tiny Desk (Home) Concert above.

Young Thug is a Warner Music artist. Uproxx is an independent subsidiary of Warner Music Group.