Lexus

Anderson .Paak Teams with Lexus and Amazon Music for World Music Day

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Destination .Paak The Lexus GX Remix Lexus 0 10 screenshot

In celebration of World Music Day, Lexus and Amazon Music have joined forces with 8-time Grammy Award-winning artist Anderson .Paak to launch a new campaign, “Destination .Paak – The Lexus GX Remix.” The campaign encourages fans to explore the outdoors and embrace life’s adventures. It features an exclusive remix and music video by Anderson .Paak, showcasing the all-new 2024 Lexus GX, along with behind-the-scenes interviews and interactive content with the artist. The campaign is available on destinationPaak.com starting today.

Fans will follow Anderson .Paak as he navigates California’s rugged and beautiful terrain in the 2024 Lexus GX, seeking inspiration to create a reimagined version of his original track, “Celebrate.” The 2024 GX, designed to inspire travel and exploration, combines elegant features, intuitive technology, and off-road capability, exemplifying Lexus’ commitment to luxury and performance.

Available on destinationPaak.com through August 31, 2024, the campaign offers exclusive content, including the “Celebrate” music video. In the video, Anderson .Paak embarks on a journey from a California garage, reminiscing about his career, and exploring the wilderness to find inspiration for his performance. The video showcases his reimagined rendition of “Celebrate,” brought to life amidst nature’s beauty.

Additionally, Anderson .Paak’s “World Music Day” Playlist, featuring his favorite genre-bending remixes, is available, offering fans a glimpse into the music that has influenced his career. The Lexus GX Gallery provides behind-the-scenes images from the music video set, highlighting the collaboration between Anderson .Paak and the 2024 Lexus GX.

In behind-the-scenes interviews, Anderson .Paak discusses his musical journey, finding inspiration in nature, and his work on the new NxWorries album with co-collaborator Knxwledge.

For more information on “Destination .Paak: The Lexus GX Remix” and the 2024 GX, visit www.destinationPaak.com, www.lexus.com/gx, and the Lexus Newsroom.

The post Anderson .Paak Teams with Lexus and Amazon Music for World Music Day first appeared on The Source.

The post Anderson .Paak Teams with Lexus and Amazon Music for World Music Day appeared first on The Source.

‘The Book Of HOV’ Exhibit Honoring Jay-Z Has Added The Car Of His Adolescent Dreams

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In 1993, a brand-new Lexus GS 300 was the height of luxury — at least, it was in the mind of Jay-Z, who was still about three years away from his big break. It figured so prominently into his dreams of wealth that he rapped about it multiple times early in his career — notably on songs like “Can I Live” and “Dead Presidents II,” and later nostalgically on “Empire State Of Mind.”

Now, that car has been added to the Brooklyn Public Library’s The Book of HOV exhibit, bringing his early fascination with the vehicle somewhat full circle (I mean, it’s a thirty-year-old luxury car from when “luxury” meant “it has power windows.” You never thought Toyota would take it this far).

The exhibit has been such a resounding success that its run has been extended per Roc Nation CEO Desiree Perez, who said, “The response to The Book Of HOV has been overwhelming, so we’re excited to extend the exhibit to December to ensure new and returning attendees can have enough opportunities to fully immerse themselves into the experience.”

According to Lexus Advertising & Media Senior Manager Mia Phillips, “The vehicle display is recognition of the mutual respect and admiration between Lexus and Jay-Z, whose brilliance and contributions to culture extend far beyond hip-hop.”

In other news, Jay’s hitting Atlantic City for a 007-themed blackjack tournament later this month, and is producing a new Netflix movie, The Book Of Clarence for 2024.

For more information check out the official site.