Like her mentor, Beyoncé, emerging pop-R&B star Chlöe is also apparently becoming a favorite of HBCU marching bands. During a Saturday night matchup between Alabama State University and Howard University for the MEAC/SWAC Classic, Alabama’s drill team the Honey Beez put on an enthusiastic, gold-clad showcase to Chlöe’s second solo single “Treat Me.” The Honey Beez twirled, twerked, tossed their matching high ponytails, and did the splits as the band turned the uptempo “Treat Me” into a blowout of epic proportions.
When Chlöe saw a clip that had been uploaded to Twitter the next day, she couldn’t contain her love for it. “Ahh, I love this!!” she wrote. “I’ve always wanted to perform my song on the field.”
“Treat Me” peaked at No. 81 on the Billboard Hot 100, giving the singer her second solo Hot 100 appearance after her solo debut “Have Mercy” managed to climb to No. 28. She later revealed that she wrote the song while going through a breakup. Its spicy video, which was inspired by Grace Jones and Janet Jackson, prompted some fans to joke that she’d doubled down on the overt sexiness of the “Have Mercy” video in response to critics who wanted her to tone it down.
You can see the Alabama State Honey Beez’s routine and Chlöe’s joyous response above.
Jordan Brand and Howard University have announced a new partnership rooted in Black culture and excellence. Jordan Brand announces the 20-year collaboration that will foster educational and athletic opportunities that elevate the best in the Black Community.
The collaboration intends to elevate Howard University’s sports department, open up fresh recruitment possibilities, and encourage a new generation to aspire to greatness. Jordan Brand and Howard University want to increase the impact of HBCUs on collegiate sports and the worldwide cultural landscape. Michael Jordan and Jordan Brand’s $100M donation to the Black Community, in addition to their collaboration with Howard University, advances the efforts of groups working to bring about structural change.
The collaboration strengthens Jordan Brand’s ties to HBCU culture, which has influenced every facet of Black culture in North America, and celebrates the university’s history through fostering cross-cultural ties.
“Howard University and Jordan Brand share a legacy of excellence and deep commitment to the Black Community. As a HBCU graduate, I understand the educational impact an institution like Howard University has. We are proud to partner with Howard University and see the growth in Black talent on the field and well beyond it,” said Craig Williams, Jordan Brand President.
“We have always been proud of our legacy at Howard University, but we are audacious enough to believe our future could be brighter than our past,” said Dr. Wayne A.I. Frederick, Howard University President. “Partnering with Jordan Brand is another signal of our ambitions as a university to become an even brighter beacon for Black Excellence. We are thrilled to work on that vision of greatness together.”
The inaugural Jumpman jerseys for the Howard University athlete program will be unveiled on August 27, setting the foundation for an exciting future for the organization.
Kery Davis, Athletic Director for Howard University, added, “This partnership amplifies the culture of champions we are building at Howard. After winning multiple MEAC Championships last year we are poised to continue with Jordan Brand by our side.”
“HBCU‘s have been impacting culture since the beginning. Now we see a new era on the horizon, and an opportunity with Jordan Brand to introduce Howard University to the world. I’m excited to see our university collaborate with a partner like Jordan Brand that already means so much to the Black Community. Together, we have the power to make a difference and inspire the next generation of students to do the same,” said Jordyn Allen, Howard University Student Association President.
You can learn more about Jordan Brand’s $100M commitment to the Black Community here.
Jordan Brand will outfit the Bison athletic department’s teams for the upcoming seasons as part of a school-wide deal with Howard University.
According to The Boardroom, the new partnership marks the Jumpman’s first major return to the land of HBCUs since signing an HBCU as one of its inaugural three “Jordan schools” in 1997, when the Nike subsidiary began to sign collegiate sponsorship deals.
Jordan-branded collegiate athletic departments also include University of North Carolina, UCLA, Michigan, Georgetown, Marquette, San Diego State, Houston, Oklahoma, and Florida.
Howard is now under contract with Under Armour, which will expire later this summer. The university’s unique arrangement with Stephen Curry’s signature Curry Brand, which provides Bison golf with resources, equipment, apparel, shoes, and other gear.
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Howard University students are nearly fully back to their school grind just days after classes were canceled over a ransomware attack. In-person classes have received the green light to return but online courses will remain remote. Howard University Almost Back To Business According to reports, graduate and professional students taking online or hybrid courses are […]
i love this!! ive always wanted to perform my song on the field https://t.co/G7kAxstRzw
