In celebration of Gran Coramino Tequila’s second anniversary, founders Kevin Hart and 11th-generation tequila producer Juan Domingo Beckmann are expanding their portfolio by introducing a new Reposado tequila. This addition marks the brand’s third expression, bringing together over 250 years of tequila-making expertise with a commitment to quality.
“I know we’ve created a product unlike anything else in the Reposado category,” said co-founder of Gran Coramino, Kevin Hart. “When we started our process of developing Gran Coramino Reposado, I told the team that it had to deliver the same smooth and slightly sweet finish that people love in our Cristalino and Añejo variations, and I meant it. I wanted to bring something new to the category and show people that they deserve a high standard of quality at a more accessible price.”
Gran Coramino Reposado stands out by delivering the complexity of an aged tequila with a smooth, brandy-laced finish. Made from 100% agave tequila, it is crafted from hand-selected Blue Weber agaves picked at peak maturity and roasted in traditional brick ovens for up to 40 hours at the La Rojeña Distillery in Tequila, Mexico. The tequila is then double distilled, aged in American and French white oak barrels, and expertly blended with Extra Añejo tequila matured in brandy barrels. The result is a golden honey-colored Reposado with a complex and smooth flavor profile.
The partnership between Kevin Hart and Juan Domingo Beckmann has been instrumental in Gran Coramino’s rapid growth, launching three high-quality expressions in just a few years. The new Reposado tequila exemplifies the brand’s “Hard Work Tastes Different” ethos, inspired by the founders’ dedication to excellence.
“Our quality standard is built upon a centuries-long technique and perfecting a process that guarantees an unparalleled smoothness,” said Juan Domingo Beckmann, Founder of Gran Coramino Tequila. “Gran Coramino Reposado has a unique taste due to its blend with Extra Añejo tequilas matured in Brandy barrels. The resulting tequila delivers a complex agave aroma and slightly sweet wine finish, making it an approachable aged tequila for our audience to discover.”
In line with this vision, Gran Coramino will donate $1 from every bottle sold to support underrepresented small business owners in the U.S. and Mexico. The introduction of Gran Coramino Reposado solidifies the brand’s position as a challenger in the tequila industry, becoming a top-five category share driver since its launch.
Gran Coramino Reposado is available in 375ML and 750ML bottles on GranCoramino.com and select retailers nationwide for a suggested retail price of $39.99 for 750ML. For more information, visit GranCoramino.com and follow @GranCoramino on Instagram.
The post Kevin Hart Expands Gran Coramino Tequila with New Reposado Expression first appeared on The Source.
The post Kevin Hart Expands Gran Coramino Tequila with New Reposado Expression appeared first on The Source.
