Grammy Weekend Archives - New Hip Hop News

Too Short Speaks On TikTok Music And Embracing The New Age Sound

February 7, 2024 by newhiphopnews

In a world dominated by viral trends and short-lived attention spans, TikTok has become a powerhouse for shaping the music industry. Pioneering artists, both established and emerging, have had to navigate this new digital landscape. Hip-hop legend Too Short, known for his influential career, shared his thoughts on the TikTok phenomenon and its impact on the evolving music scene. Too Short acknowledges that TikTok has ushered in a new era, marked by its distinct influence on music trends.

During a Grammys week event “The Labels Brunch,” hosted by UPROXX and Velcro Records, HotNewHipHop had the opportunity to connect with TooShort on the carpet. In the recent interview, he expressed his enthusiasm for the TikTok platform, stating, “It’s the new world, I love it.” This sentiment encapsulates the veteran artist’s ability to adapt to the ever-changing dynamics of the music industry. One notable aspect that he highlights is the overwhelming influence of influencers on TikTok. The platform has given rise to a generation of content creators who hold considerable sway over music trends and popular culture. While Too Short admits he may not be fully immersed in identifying the latest TikTok sensations, he appreciates the power of influencer-driven content.

Too Short Speaks On TikTok

Acknowledging that he is on a learning curve to decipher who’s currently popular on TikTok, Too Short emphasizes his love for networking and collaboration. For an artist of his stature, embracing the digital age means staying connected with emerging talents and adapting to the evolving landscape. Too Short’s openness to collaboration reflects a willingness to explore new avenues and contribute to the ever-expanding musical conversation. Too Short’s pragmatic approach to the changing industry landscape is encapsulated in his advice: “But if popularity is making you money, get popular. Whatever it is, get your money on that’s what I say.”

In an era where visibility and trends often translate into financial success, Too Short’s perspective emphasizes the importance of adaptability and seizing opportunities. Overall, the hip-hop icon concludes with a sentiment that echoes support for the artists and creators he aligns with. Despite the shifts in the industry, the “Burn Rubber” rapper remains committed to collaboration and fostering connections with those whose artistic visions resonate with his own. In essence, Too Short’s take on TikTok music reflects a seasoned artist’s ability to navigate and appreciate the ever-changing currents of the music industry. His openness to new trends, collaboration, and financial success showcases a pragmatic yet creative approach to staying relevant in a landscape dominated by the fast-paced rhythms of TikTok.

The post Too Short Speaks On TikTok Music And Embracing The New Age Sound appeared first on HotNewHipHop.

G Herbo Offers Advice To Artists, Advises Stepping Out Of Comfort Zone

February 7, 2024 by newhiphopnews

In the fast-paced and competitive world of the music industry, artists often find themselves at a crossroads between staying within their comfort zones and venturing into uncharted territories. Chicago-born rapper G Herbo, known for his gritty lyrics and authentic storytelling, recently shared valuable advice for aspiring artists looking to make the most of Grammy weekend and beyond. When asked about his insights on networking and navigating the complexities of the music industry during Grammy weekend, G Herbo emphasized the significance of stepping out of one’s comfort zone.

During The Labels Brunch Grammy week event hosted Uproxx and Velcro Records, G Herbo stopped by HotNewHipHop on the carpet. He asserted, “I learned that taking yourself out of your comfort zone is the best thing you can do as an artist. You just gotta say f*** it in a way and just do it.” For emerging artists eager to leave their mark, the allure of staying within the confines of familiarity can be strong. However, G Herbo’s advice underscores the importance of embracing discomfort as a catalyst for growth and success. The Grammy weekend, with its congregation of industry professionals, presents a prime opportunity for artists to forge connections, build relationships, and showcase their talent on a grand stage.

G Herbo Gives Tips

G Herbo’s journey from the streets of Chicago to the upper echelons of the rap game is a testament to the transformative power of pushing boundaries. His raw and unapologetic approach to music has resonated with audiences worldwide, but it was his willingness to take risks that propelled him to where he is today. Grammy weekend is not just about celebrating the achievements of established artists. It’s also a platform for emerging talents to shine. G Herbo’s advice encourages artists to approach this pivotal moment with courage and audacity. It’s about breaking free from the safety net of the familiar and embracing the unknown, where opportunities for collaboration, exposure, and career advancement abound.

Networking during Grammy weekend can be daunting, but G Herbo’s words serve as a reminder that discomfort is a sign of growth. Whether it’s striking up conversations with industry insiders, collaborating with fellow artists, or performing in front of influential audiences, taking risks opens doors to unforeseen possibilities. In a landscape where innovation and uniqueness are celebrated, G Herbo’s counsel becomes a guiding light for aspiring artists. The journey to success often involves navigating uncharted waters, and Grammy weekend provides the perfect backdrop for artists to challenge themselves and reach new heights. As G Herbo succinctly puts it, sometimes you just have to say “f*** it” and take the plunge – because greatness lies beyond the comfort zone.

The post G Herbo Offers Advice To Artists, Advises Stepping Out Of Comfort Zone appeared first on HotNewHipHop.

Kaytranada Kicks Off Grammy Week At Amazon Music’s Star-Studded Celebration

February 1, 2024 by newhiphopnews

Kaytranada In a prelude to Grammy Week, Amazon Music set the stage on fire with its ’24 Lot Party. The star-studded soirée brought together luminaries from the realms of music and entertainment. Held on Tuesday night (Jan. 30) in Culver City, California, the event also marked the grand opening of Amazon Music’s latest venture, Studio126. A cutting-edge creator space situated at Amazon’s Culver City campus in Los Angeles.

Upon entering the venue, attendees were greeted by a line stretching around the corner, eagerly anticipating their turn to strut down the blue carpet. Moreover, disco balls adorned the space, casting reflections of a West Coast sunset, while bartenders skillfully crafted signature Paloma cocktails and poured glasses of champagne. The ’24 Lot Party proved to be a magnet for industry heavyweights, drawing in an eclectic mix of guests, including Andra Day, Kenyon Dixon, Jermaine Dupri, A-Trak, Muni Long, KenTheMan, and the Amazon Music Breakthrough artist Benson Boone.

Kaytranada Sets The Tone

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Moreover, the night unfolded in a vibrant atmosphere. International DJ Siobhan Bell opened the night and set the tone with the vibes. Later in the evening, Haitian-Canadian producer Kaytranada, took over for his set in the DJ booth and curated a playlist blending pop, R&B, electronic, and other infectious tracks. As partygoers reveled in the festivities, the celebration extended beyond the dance floor to the unveiling of Studio126. A haven for artists, executives, and creatives alike. The venue dazzled with its spatial audio mixing and recording studios, podcast rooms, screening areas, listening spaces, and merch. Furthermore, following in the footsteps of artist spaces in Tokyo, Berlin, and Brooklyn, Studio126 stands as a testament to Amazon Music’s dedication to providing cutting-edge resources for artists globally.

Moreover, as Grammy Week gains momentum, Amazon Music’s ’24 Lot Party not only set the tone for a week of celebrations but also showcased the platform’s commitment to nurturing innovation and creativity within the music industry. With the fusion of entertainment, technology, and artistic expression, the event proved to be a memorable kick-off for what promises to be an exhilarating Grammy Week. Furthermore, stay tuned for all things hip hop and music news on HNHH!

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UnitedMasters’ Celebration of Independence Returns to Kick Off GRAMMY Weekend

January 12, 2024 by newhiphopnews

Steve Stoute’s UnitedMasters is set to once again ignite GRAMMY weekend with a spectacular concert on Feb. 2nd at the Hollywood Palladium, honoring the influence of independent music and the trailblazing artists shaping cultural landscapes. The event will showcase electrifying performances from music’s hottest acts, including Davido, Tokischa, and Uncle Waffles.

“Last year was the first time we brought independence to music’s biggest weekend,” said Steve Stoute, founder and CEO of UnitedMasters. “This year, we’re coming back to celebrate global independence featuring international acts. We’re showing artists that they can be completely independent while sharing the same levels of success as their label-signed counterparts. It’s an experience where artists, brands, and fans can all come together to celebrate independent music.”

Last year, independent pioneers Brent Faiyaz, Russ, and Tobe Nwigwe took the stage, drawing attention from industry icons like Jay-Z, Beyoncé, Nas, DJ Khaled, and many more.

With over half of this year’s Grammy nominations featuring independent artists, the concert aims to celebrate global independence and promote the discovery of international talents. UnitedMasters continues to connect brands with culture, with partners like Diageo, Ally, Delta Air Lines, Visa, and Disney making large-scale commitments to support the UnitedMasters community of artists.

“Now more than ever, creator independence is growing in importance. At Bulleit, we are passionate about developing impactful ways to connect the world with Pioneers that are pushing the boundaries of creativity,” said Jesse Damashek, SVP Marketing, Whiskey and Liqueurs at Diageo. “We are beyond excited to return to the Celebration of Independence event as it continues to be a major milestone in kicking off a new year of collaboration with UnitedMasters Artists.”

Diageo, the official spirits partner for “A Celebration of Independence,” will once again be joined by Johnnie Walker, Ally, Honda, and Delta Air Lines for this second annual event, showcasing their collective commitment to empowering the next generation of creators through initiatives like the Bulleit Pioneer Project.

The post UnitedMasters’ Celebration of Independence Returns to Kick Off GRAMMY Weekend first appeared on The Source.

The post UnitedMasters’ Celebration of Independence Returns to Kick Off GRAMMY Weekend appeared first on The Source.

Steve Stoute’s UnitedMasters Kicks Off GRAMMY Weekend with Show Starring Brent Faiyaz, Russ, and Tobe Nwigwe

February 4, 2023 by newhiphopnews

Steve Stoute’s UnitedMasters, a destination for independent musicians, started off GRAMMY weekend with a concert saluting the strength of independent music and the trailblazing artists who are moving culture forward on Friday night.

The UnitedMasters event was held at the Hollywood Palladium and included thrilling performances by some of music’s top talents, including Brent Faiyaz, Russ, and Grammy nominee Tobe Nwigwe.

Among those in attendance were Jay-Z and Beyoncé, Nas, DJ Khaled, Wiz Khalifa, Future, Daniel Kaluuya, Damson Idris, Gayle King, Jermaine Dupri, Doug E. Fresh, Koffee, Eric Nam, Soo Joo Park, Lauren Juargegi, DDG, JELEEL, Grandmaster Flash, Jabara Banks, and many more!

Images from the night are available below.