E-40 Expands “Goon With The Spoon” Food Empire with New Burrito Line

E-40 Introduces New Soul Food Line of Ice Cream Brand with Chicken & Waffles Flavor

Multiplatinum musician and entrepreneur E-40 continues to grow his “Goon With The Spoon” food brand by launching two new burrito offerings: the “Breakfast Chorizo & Egg” and the “Bean & Cheese” burrito. This latest expansion showcases E-40’s ongoing commitment to providing quality food products under his growing empire.

The “Goon With The Spoon” brand, known for its packaged sausages and ice cream line, has gained significant traction. The ice cream collection includes unique flavors like Cookie Dough, Bourbon Vanilla, Chicken and waffles, and Salted Caramel. Notably, the ice cream is produced using solar power and contains dairy-free artificial growth hormone rBST, promoting healthier alternatives.

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E-40’s culinary ventures extend beyond packaged goods. Nearly a year ago, he released his “Goon With The Spoon” cookbook, a New York Times bestseller. Additionally, he co-owns The Lumpia Company, a Filipino food business located in Oakland, Oracle Park (home of the San Francisco Giants), and a food truck in San Francisco.

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The name “Goon With The Spoon” originated from E-40’s music, where he referenced the term in tracks like “Back in Business” and “I Get Down (feat. B-Legit)” as a metaphor for his entrepreneurial spirit. Recently, Variety honored him as one of the Top 50 Greatest Hip-Hop Executives of All Time, solidifying his influence in both music and business.

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Forget Gin And Juice: Snoop Dogg Is Here To Save Your Boring Thanksgiving Mashed Potatoes With Hennessy

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Snoop Dogg is always up to something. After making the world think he was giving up weed, he unveiled a new brand partnership with Solo Stove. This follows last week, when he and E-40 teamed up to release Goon With The Spoon, a new cookbook. That arrived just in time for Thanksgiving prep, and if you’re looking for a way to jazz up your mashed potatoes this year, Snoop has a secret ingredient for you: Hennessy.

As People notes, Snoop says of his take on the classic side dish, “These ain’t your mama’s mashed potatoes, y’all! […] I know what you’re thinking: ‘Isn’t cognac more for a concert with the Dogg rather than Thanksgiving?’ My answer to that: ‘Why not both?’”

Aside from cognac/brandy, the recipe also calls for butter, heavy cream, and mayo, meaning there should be a ton of creaminess and flavor in this spud preparation.

Check out the full recipe (via People) below and pick up a copy of Goon With The Spoon here.

“4 lbs. russet potatoes, peeled and chopped
½ cup (4 oz.) cognac or other brandy
4 Tbsp. unsalted butter
2 cups heavy cream
½ cup mayonnaise
2½ tsp. kosher salt
1 tsp. cracked black pepper

1. Bring a large pot of heavily salted water to a boil over high. Reduce heat to medium high; add potatoes. Cook, stirring occasionally, until tender, about 25 minutes. Drain, and set aside.

2. Return empty pot to stovetop over medium. Add cognac; cook until slightly reduced and alcohol is cooked off, 3 to 5 minutes. Whisk in butter until melted. Whisk in cream and mayonnaise; cook until slightly thickened and warm, about 5 minutes.

3. Return potatoes to the pot; add salt and pepper. Using a potato masher, mash until combined and smooth.

Serves: 10
Active time: 35 minutes
Total time: 50 minutes”

E-40 Introduces New Soul Food Line of Ice Cream Brand with Chicken & Waffles Flavor

E-40 Introduces New Soul Food Line of Ice Cream Brand with Chicken & Waffles Flavor

E-40 announced the creation of a new soul food line for his “Goon With The Spoon” ice cream business, with the inaugural offering being a unique Chicken & Waffles ice cream flavor.

E-40 collaborated with Flock Chicken Chips to add taste, and then he independently merged restaurant-style waffles, maple syrup, and brown butter super-premium ice cream to make the amazing mixture. Solar power was used to make the ice cream a healthier alternative that does not contain artificial growth hormones.

E-40 also revealed a national distribution arrangement with Walmart to make all his ice cream available online at Walmart.com as part of the announcement.

“I’ve always wanted to create a food brand that reflects diversity and culture, so I’m truly proud to unveil my Soul Food line and my new Chicken & Waffles ice cream flavor. Culinary arts is my passion and, as a Black entrepreneur with a prominent platform, I’m committed to doing my part to bring the worlds of food, culture and entertainment together like never before.”

– E-40

E-40 debuted his new ice cream line earlier this year, which includes six flavors: Cookie Dough, Bourbon Vanilla, Vanilla Bean, Strawberry, Mint Chocolate, and Salted Caramel.

E-40 is now attempting to bring music, food, and culture together with a Soul Food expansion of the ice cream business, which includes the Chicken & Waffles flavor. In addition, the hip-hop legend promises to follow it up with a new flavor named “Black Wall Street” in 2023.

As you may know, the “Goon With The Spoon” brand name was inspired by E-40’s music repertoire. In songs like “Back in Business” and “I Get Down (with B-Legit),” he rapped about being a “Goon With The Spoon” as an original metaphor to describe his entrepreneurial hustle and ambition.

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E-40 Celebrates 31 Years of Marriage: “My Soulmate”

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E-40 is celebrating his wedding anniversary with his wife Tracy Stevens. The couple is celebrating 31 years of marriage and has been together for 37 years.

“It’s our anniversary! Today we celebrate 31 yrs of marriage 37 yrs together Mr. & Mrs. Stevens,” E-40 wrote on Instagram with pictures from his 1991 wedding and present day.

In addition to being a great husband, E-40 is keeping busy. He recently announced the launch of his new ice cream under the “Goon With The Spoon” food brand umbrella, which will be available in select stores and will come in six flavors: Cookie Dough, Bourbon Vanilla, Vanilla Bean, Strawberry, Mint Chocolate, and Salted Caramel.

The famed Bay Area hip-hop musician has been working on the “Goon With The Spoon” ice cream for four years. E-40‘s ice cream was created with solar energy and contains dairy that is free of the artificial growth hormone rBST.

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The news comes six months after E-40 introduced his new food brand, “Goon With The Spoon,” and launched it with a range of packed sausages and burritos. He also partnered with Justin Kinder (of Kinders Meats, Deli, and BBQ) to help launch several different sausage flavors for Goon with The Spoon, including Teriyaki Pineapple Chicken Sausage, Philly Cheesesteak Chicken Sausages, Hot Beef Sausages, Mild Beef Sausages, and Choices (Yum) Sausage Bundle, as well as Turf Burritos, as part of his expansion into the culinary industry.

The ice cream is the latest addition to E-40’s burgeoning food and beverage empire. He launched two new wine varieties, Blueberry and Orangesicle, to his powerful “Earl Stevens Selections” wine brands last month, to add to his extensive portfolio of 15+ still and sparkling wines. In 2013, he released the Function Red Blend, which he called after his hit track “Function,” followed by the Sweet RedChardonnayMangoscatoMoscato and Tropiscato, among other wines.

The post E-40 Celebrates 31 Years of Marriage: “My Soulmate” appeared first on The Source.

E-40 Launches New Ice Cream Brand With Six Flavors Under “Goon With The Spoon” Food Brand

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E-40, the multi-platinum hip-hop artist and entrepreneur, has announced the launch of his new ice cream under the “Goon With The Spoon” food brand umbrella, which will be available in select stores and will come in six flavors: Cookie Dough, Bourbon Vanilla, Vanilla Bean, Strawberry, Mint Chocolate, and Salted Caramel.

The famed Bay Area hip-hop musician has been working on the “Goon With The Spoon” ice cream for four years. E-40‘s ice cream was created with solar energy and contains dairy that is free of the artificial growth hormone rBST.

IMG 5531
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The news comes six months after E-40 introduced his new food brand, “Goon With The Spoon,” and launched it with a range of packed sausages and burritos. He also partnered with Justin Kinder (of Kinders Meats, Deli, and BBQ) to help launch several different sausage flavors for Goon with The Spoon, including Teriyaki Pineapple Chicken Sausage, Philly Cheesesteak Chicken Sausages, Hot Beef Sausages, Mild Beef Sausages, and Choices (Yum) Sausage Bundle, as well as Turf Burritos, as part of his expansion into the culinary industry.

E-40‘s song repertoire provided the inspiration for the “Goon With The Spoon” brand moniker, as you may know. In songs like “Back in Business” and “I Get Down (with B-Legit),” he rapped about being a “Goon With The Spoon” as an original metaphor to describe his entrepreneurial hustle and ambition.

E-40 is a chef, and his interest in the culinary arts originates from his inner-city upbringing. With his mother working three jobs, E-40 decided to teach himself how to cook and armed himself with the tools and recipes he needed to feed his siblings nutritious meals. He got a job at a high-end restaurant when he was a teenager, where he learned to create gourmet meals like chicken cordon bleu and sauteed mussels with wine sauce and butter, which sparked his love of cuisine to this day.

The ice cream is the latest addition to E-40’s burgeoning food and beverage empire. He launched two new wine varieties, Blueberry and Orangesicle, to his powerful “Earl Stevens Selections” wine brands last month, to add to his extensive portfolio of 15+ still and sparkling wines. In 2013, he released the Function Red Blend, which he called after his hit track “Function,” followed by the Sweet RedChardonnayMangoscatoMoscato and Tropiscato, among other wines.

The post E-40 Launches New Ice Cream Brand With Six Flavors Under “Goon With The Spoon” Food Brand appeared first on The Source.