DraftKings

SOURCE SPORTS: Shaquille O’Neal Joins Kevin Hart and Lisa Leslie in New DraftKings NBA Commercial

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Shaquille O'Neal

DraftKings’ latest NBA commercial debuted yesterday brings basketball legend Shaquille O’Neal to the screen alongside comedian Kevin Hart and former WNBA star Lisa “The Dominant” Leslie. The 30-second national ad showcases DraftKings’ player prop offerings, from first buckets to points.

As Shaq lights up the screen with his co-stars, fans are in for a treat, and a surprise moment awaits at the end of the commercial. The campaign also highlights exciting promotions for the NBA season, including an offer where new customers who bet $5 receive $200 instantly in bonus bets, plus a daily pregame NBA player prop boost for all eligible customers.

DraftKings’ latest campaign will excite basketball fans as they gear up for the new season.

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SOURCE SPORTS: DraftKings and Meadowlark Media Launch Women-Led Sports Show ‘Good Follow’

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DraftKings and Meadowlark Media Launch Women-Led Sports Show 'Good Follow'

DraftKings Inc. (NASDAQ: DKNG) has announced the upcoming launch of Good Follow, a new women-led sports show in collaboration with Meadowlark Media. Set to debut on DraftKings Network in June, the one-hour weekly program will feature captivating interviews and discussions, spotlighting the latest in women’s sports.

Hosted by award-winning content creator Megan Reyes, Good Follow aims to provide an inclusive space for sports fans. It combines news elements with pre-produced segments. Logan Hackett, an emerging voice in women’s sports and former Texas Southern University golfer, will contribute to the show and offer insights into major sporting events.

“Engagement with women’s sports is at an all-time high, and we couldn’t be more excited to expand our  programming to include a women-centric sports show to our content portfolio,” said Stacie McCollum,  Vice President of Content at DraftKings. “At the core, a ‘Good Follow’ is someone who unapologetically  moves culture forward within or adjacent to women’s sports. Our approach to this show aligns with  growth trends we’re seeing within the space and from our customers as they interact with women’s  sports across all our products.”

Good Follow will premiere on June 7 at 8 p.m. ET on DraftKings Network. Following the debut, fans can engage with daily women’s sports content on the show’s social media channels, including coverage of the WNBA Draft.

In addition to exciting programming, through its sportsbook app, DraftKings offers eligible fans opportunities for engaging and responsible sports betting on women’s sports, including ice hockey, tennis, basketball, and soccer.

DraftKings remains committed to expanding its offerings and fostering a stronger community around women’s sports through new content, promotions, collaborations, and more. For the latest information and programming schedule, visit www.DKNetwork.com. DraftKings Network is accessible for free on various platforms including Samsung TV Plus, The Roku Channel, Xumo Play, Google TV, and DKNetwork.com, as well as on YouTube and major podcast platforms.

The post SOURCE SPORTS: DraftKings and Meadowlark Media Launch Women-Led Sports Show ‘Good Follow’ first appeared on The Source.

The post SOURCE SPORTS: DraftKings and Meadowlark Media Launch Women-Led Sports Show ‘Good Follow’ appeared first on The Source.

Designer Don C And Set Free Richardson Debut DraftKings Streetwear At Game 3 Watch Party

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image001

Last week, streetwear designer Don C and Set Free Richardson, teamed up to officially debut their collection at See/Know, SLAM’s official store in SOHO NYC. The capsule includes hoodies, tees, and a hat and celebrates basketball culture and the excitement of sports betting. 

The event featured fully dressed mannequins, giveaways, music, a watch party (Game 3 of The Finals) and special guests (including Shameik Moore, voice of Miles Morales in the Spider-Man Spider-Verse series). While the collection was not for sale, a limited number of pieces were available to the public through giveaway opportunities via the storefront and DraftKings social channels.  

Visual Portfolio, Posts & Image Gallery for WordPress


Don C 1

Don C 1


Don C storefront

Don C storefront


Shameik Moore, Don C and Set Free Richardson

Shameik Moore, Don C and Set Free Richardson


image001

image001


On display

On display

The Crown Collection is part of a larger endeavor to contribute to basketball culture. Throughout the NBA season, DraftKings and creative agency The Revival House have driven the conversation around what makes hoops so special – dishing out original content in new spaces.

Check out the collection below.

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all pieces

all pieces


hat 1

hat 1


hat 4

hat 4


hoodie black

hoodie-black


hoodie orange

hoodie-orange


tee black 1

tee black 1


tee black 2

tee black 2


tee white 1

tee-white 1

The post Designer Don C And Set Free Richardson Debut DraftKings Streetwear At Game 3 Watch Party appeared first on The Source.

New Dave East “Bet It” Single Out Now

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Dave East Walks for Hakan Akkaya's NYFW Runway

East Harlem rapper and actor Dave East of Mass Appeal / Def Jam has released the visuals to his new single “Bet It” produced by Danny Wolf of Chaos Club, his first film of the new year since mid-December’s “Dear Summer (East Mix)”. This new four-minute offering created in partnership with DraftKings was expertly directed by the excellent team at Reel Goats and featured both basketball legend The Professor and visionary Gary Vee in the visuals – watch below.

This release foreshadows the rapper’s eagerly anticipated upcoming “How Did I Get Here” second solo studio album out next month on Tuesday 22 March, which will be produced entirely by LA prolific production super-duo Mike & Keys (also known as “The Futuristiks” and whose credits include Nipsey Hussle, Snoop Dogg, Eminem, Ras Kass, Fat Joe, Curren$y, Freddie GIBBS, JAY ROCK Faith Evans, Dom Kennedy, Lupe Fiasco, T.I, Royce Da 5’9”, D12, Redman, Sheek Louch, 50 Cent). Stay tuned to TheSource.com for future developments on this release.

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