Death Row Records

Snoop Dogg Announces Death Row Will Be the First Major Label in the Metaverse

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Snoop Dogg Grandson Kai Love Dies

Just ahead of his legendary Super Bowl Halftime Show, it was announced that Snoop Dogg had bought Death Row Records for an undisclosed amount. Snoop said that he wanted to revive the label in a press release, and yesterday, Snoop announced that he wants Death Row to be the first major label in the Metaverse.

Snoop announced in a Clubhouse room where he surprised fans with the news. “Death Row will be an NFT label,” Snoop said. “We will be putting out artists through the Metaverse. Just like we broke the industry when we was the first independent [label] to be major, I want to be the first major [label] in the Metaverse.”

Snoop seems heavily invested in NFT’s and the Metaverse. Last year, it was announced that Snoop had plans to create his Metaverse, and last week, it was also announced that Snoop had partnered with blockchain gaming company Gala Games to release his new album B.O.D.R (Bacc On Death Row). The company dropped a blockchain as s stash box of NFT’s in the Gala Music Store.

The Gala Music Version of the album featured one of the album’s songs as an NFT and three bonus tracks. The Gala Music Version was priced at $5,000.

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Snoop Dogg To Make Death Row Records The First NFT Record Label

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In a Clubhouse convo following Snoop Dogg’s announcement of his acquirement of Death Row Records, the label’s legendary first solo artist says that he wants to turn “the most dangerous record label” into an NFT imprint.

“Death Row will be an NFT label,” Snoop said. “We will be putting out artists through the metaverse. Just like we broke the industry when we was the first independent [label] to be major, I want to be the first major [label] in the metaverse.”

This was announced almost immediately following Snoop’s partnership with the blockchain gaming company Gala Games. The Dogg said of the merger, “If anything is constant, it’s that the music industry will always be changing. Blockchain tech has the power to change everything again and tip the table in favor of the artists and the fans, and we’re going to be right at the front of the pack with this Gala Music deal.”

The post Snoop Dogg To Make Death Row Records The First NFT Record Label appeared first on The Source.

Snoop Dogg Wants To Make Death Row An NFT Record Label: ‘I Want To Be The First Major In The Metaverse’

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Snoop Dogg 2022 Super Bowl Halftime
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Snoop Dogg has been a busy man. On Friday, he released his 19th album, BODR (Bacc On Death Row), and on Sunday, he joined Dr. Dre, Eminem, Kendrick Lamar, 50 Cent, Mary J. Blige, and Anderson .Paak at the Super Bowl LVI Halftime Show. Prior to those events, Snoop revealed that he acquired Death Row Records from MNRK Music Group and the private equity fund that owned it managed by Blackstone investment firm. Days after the acquisition, Snoop revealed his plans to make Death Row an NFT record label.

Snoop shared the news after making a surprise appearance in a devoted Clubhouse room on Monday. “Death Row will be an NFT label,” Snoop said. “We will be putting out artists through the metaverse. Just like we broke the industry when we was the first independent [label] to be major, I want to be the first major [label] in the metaverse.”

Snoop Dogg is also facing some legal problems after he was sued for an incident of sexual assault from 2013. The unnamed woman claims that the incident occurred after she attended one of Snoop’s shows in Anaheim, California.

You can hear Snoop Dogg talk about making Death Row an NFT label in the video above.

BODR is out now via Death Row/Create. Get it here.

Snoop Dogg Has Reportedly Acquired Death Row Records

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West Coast gangsta rap godfather Snoop Dogg vowed to purchase his onetime label Death Row Records last year and now, he’s done just that, according to Variety. Snoop acquired the label’s brand from MNRK Music Group and the private equity fund that owned it managed by Blackstone investment firm. While the terms of the deal were not disclosed, a source said Snoop will also begin acquiring the rights to some of the label’s music — including his own — in the near future.

In a statement, Snoop said, “I am thrilled and appreciative of the opportunity to acquire the iconic and culturally significant Death Row Records brand, which has immense untapped future value. It feels good to have ownership of the label I was part of at the beginning of my career and as one of the founding members. This is an extremely meaningful moment for me. I would like to personally thank the teams at Blackstone, MNRK, and especially David Kestenbaum, who worked collaboratively with me over several months to make this exciting homecoming a reality. I’m looking forward to building the next chapter of Death Row Records.”

Death Row Records was Snoop Dogg’s first label home when he debuted in 1992 on Dr. Dre’s debut solo single, “Deep Cover” and where he released his first two albums Doggystyle and Tha Doggfather, as he proudly proclaimed on “Nuthin’ But A G Thang” with Dr. Dre in 1992. “Death Row is the label that pays me,” he rapped, pledging his allegiance to the label founded by Suge Knight which also put out Dr. Dre’s The Chronic and Tupac Shakur’s catalog. Unfortunately, tensions within the label led Snoop to part ways with Knight in 1998, aligning with Master P’s No Limit Records, then Priority in 2002, and Geffen in 2004. More recently, Snoop has released his music via his independent label Doggystyle in joint ventures with eOne, Empire, and Create.

In 2021, he took an executive creative consultant gig at Def Jam, A&Ring the compilation album Snoop Dogg Presents Algorithm. Now, the original label that paid him will pay him once again, albeit in a new capacity as owner of the brand — and possibly its lucrative publishing catalog.

Snoop Dogg Wants Ownership Of Death Row Records — And Hints That He Could Get It

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Appearing on the Million Dollaz Worth Of Game podcast, OG West Coast rapper Snoop Dogg had plenty to say with regard to the state of the region’s hip-hop scene — and the place within that scene for the pioneering label that originally helped open the door for LA’s dominance in the wider rap culture.

Addressing the diminished importance of Death Row Records in recent years, Snoop was adamant that he could not only bring it back but also make it the hub for the biggest artists in West Coast hip-hop again. “I think all of Death Row should be in my hands,” he asserted. “I should be running that sh*t. Just like I’m [in] a position at Def Jam, Death Row means more to me because I helped create that. I think they should give me that and let me run that shit with the merchandise out, with the music all over the world. [Add] some new West Coast acts.”

He even posited that were he in this position previously, he’d have been able to sign many of LA’s premiere acts, including Roddy Ricch, Ty Dolla Sign, and YG.

But the real kicker is that he believes he could secure ownership of the label soon. “A little birdie told me it may fly my way and if it do, you’ll get everything that I told you,” he said. “If I can get Def Jam poppin’, what could I do with Death Row? Just imagine that.”