Creative director

Pharrell Reflects On What He’s Learned As Louis Vuitton Creative Director

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Pharrell recently discussed some of the lessons he’s learned since taking over as creative director at Louis Vuitton. Speaking with GQ, the legendary producer explained the importance of having a great team around you as an artist.

“One of the greatest things that I’ve learned is about really concentrating on how to do something great, and how important it is to have the resources to bring it to life,” Pharrell told the outlet. “Being surrounded by the greatest of the greats, team wise, it just makes all the difference in the world. I mean, you can have good ideas all the time. There’s so many people with great ideas, but when you don’t have the right team around you and the unlimited resources and support, it’s just extremely difficult. I’ve learned that.” Pharrell added: “I don’t know how I got anything done before this. Now I’m used to working with an orchestra of brilliant talent.”

Read More: Pharrell Williams Reveals How He Feels About First Louis Vuitton Collection

Pharrell Attends Louis Vuitton Men’s Pre-Fall 2024 Fashion Show

HONG KONG, CHINA – NOVEMBER 30: Pharrell Williams, Men’s Creative Director at Louis Vuitton, attends the Louis Vuitton Men’s Pre-Fall 2024 fashion show on November 30, 2023, in Hong Kong, China. (Photo by Billy H.C. Kwok/Getty Images)

Pharrell also discussed how he felt after his debut fashion show in Paris in June. “I didn’t have any expectations,” he admitted to the outlet. “I just was so caught up in the process, as I am now. I’m just very… I’m not overwhelmed in a negative way, but I am consumed by the creative process and executing and getting things right. That’s so important to me.”

Pharrell joined the fashion house back in February, filling the position left vacant by the death of Virgil Abloh in 2021. He described the offer as a surprise while discussing the gig with GQ for a previous interview in August. More recently, he showcased his second collection for the brand at a show in Hong Kong in November. Be on the lookout for further updates on Pharrell and his work at Louis Vuitton on HotNewHipHop.

Read More: Pharrell Speaks On Being Shocked By Louis Vuitton Appointment

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ASAP Rocky Earns Creative Director Title For PUMA’S F1 Collaboration

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One of the most influential and creative people in the hip-hop world is New Yorker ASAP Rocky. Ever since he came into the rap game in the early 2010s decade, he has always had a sense of fashion and mystique around him. Part of the reason he has become a fashion mogul is due to a lot of his inspirations and the greats that have come before him. Influencing figures like the late great Virgil Abloh and Pharrell Williams forged the path for Rocky. Now, he continues to make his own legacy with his latest collaboration.

Just yesterday, October 23, A$AP revealed that he was going to be teaming up with streetwear and athletic brand PUMA. He is following in his significant other’s footsteps, Rihanna. The company is working with the rising league that is F1, or Formula 1 racing. Down below, Rocky displayed some of the slick items that are a part of this partnership. While we know this already, there is another major headline.

Read More: Latto & Sexyy Red True Religion Feud Rumours Fly Over Subliminal IG Posts

ASAP Rocky Speaks About His Excitement To Work With PUMA And F1

 
 
 
 
 
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A post shared by A$AP ROCKY (@asaprocky)

HipHopDX reports that PUMA’s website made this official yesterday as well. Rocky shared his enthusiasm for the project’s potential. “Working with brands as iconic as PUMA, and as innovative as F1, has been truly inspiring. When the world sees what we’re doing, I believe a shift will happen with how brands approach taking risks and working with diverse creatives.” This is yet another feather in the cap for him. Congratulations to ASAP Rocky!

What are your initial thoughts on ASAP Rocky being the creative director for PUMA’s F1 partnering? Does this solidify him as the greatest fashion designer in rap history? Do you think this means DON’T BE DUMB is going to be coming out even later now? We would like to hear what you have to say about all of this. With that in mind, be sure to leave all of your thoughts and opinions in the comments section below. Additionally, always keep it locked in with HNHH for all of the latest breaking news around ASAP Rocky, as well as everything else going on in the pop culture world.

Read More: Victor Wembanyama Towers Over Drake In Latest Picture Together

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The post ASAP Rocky Earns Creative Director Title For PUMA’S F1 Collaboration appeared first on HotNewHipHop.

Teyana Taylor Is Latto’s New Creative Director

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Teyana Taylor has agreed to be Latto’s new creative director, after handling her performance at Coachella, last weekend. She wrote about the move in a post on Instagram shared on Sunday night. The statement accompanied a video of her running through the choreography of Latto’s set.

“The Aunties are not just regular creative directors, we’re cool creative directors @theauntiesinc,” Taylor captioned the post. “I am truly a proud AUNTEYYYYYYYYYYYYY @latto777 you did ya big one both weekends. I’m so proud of your growth, willingness to be a student to better your craft and your dedication! I’m so excited for the journey ahead with you as your CD. 4 shows down together and a lot more to goooooooo! Let’s goooooo!”

Latto’s Coachella Performance

INDIO, CALIFORNIA – APRIL 23: Singer Latto performs onstage during Weekend 2, Day 3 of the 2023 Coachella Valley Music and Arts Festival on April 23, 2023 in Indio, California. (Photo by Scott Dudelson/Getty Images for Coachella)

It’s not the first time that Teyana Taylor has worked behind the scenes with Latto. She previously collaborated on Latto’s debut campaign for PrettyLittleThing. Taylor shared pictures from that shoot on Instagram in 2021 with the caption: “I’m not like a regular @prettylittlething creative director I’m a cool @prettylittlething creative director…Rite Regina??? also my [leaf emoji] blower & I comes as a personal Beyoncé fan to make sure the hair is blowing in the rite direction to get the perfect shot for my babe @latto777 LOL she look da fuck good and killed this @prettylittlething shoot!!! Can’t wait for y’all to see! So stay tuned cause it’s officially coming SOONER THAN LATER.”

The move comes after Taylor announced her retirement from music following her 2020 project, The Album. “I gotta do it for my mental health,” she said at the time. “I have to do it for my emotional health. I have to do it for my kids, so I can stay alive for my kids. Until I’m free, until I can get [Def Jam] to release me, yes I want to retire.” In recent weeks, she’s been promoting her new film, A Thousand And One. In doing so, she appeared on Angie Martinez’s IRL podcast, made a guest appearance during Usher’s Vegas residency, and more.

Teyana Taylor Working With Latto At Coachella

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Jim Jones & Juelz Santana React To Pharrell Williams Being Named Creative Director Of Louis Vuitton

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Jim Jones and Juelz Santana are happy with Louis Vuitton’s decision to select Pharrell Williams as the brand’s next Men’s Creative Director. The two New York rappers, who have collaborated with Pharrell many times, discussed the position with TMZ, earlier this week. Pharrell is stepping into the position that was previously held by Virgil Abloh until his death in 2021.

“I think Pharrell deserved that position, “Jones said, before describing him as one of the “curators for fashion in hip-hop.” He added: “I remember the first time we ever had a session– me and Cam with Pharrell. His style was so different. He had on a fur coat in the summertime. I never understood it. But looking back at it and seeing forward, he was already ahead of his time when it comes to fashion and things like that so I tip my hat to Pharrell. I used to call him Pharrell Chanel, but now we gonna call him Pharrell Louis.”

Jim Jones’ Reaction

He also said that Virgil Abloh would be “very satisfied” with the brand selecting Pharrell to replace him. Abloh took over the position in 2018, making him the first Black artistic director of Louis Vuitton. In the role, he brought a younger demographic to the iconic French fashion house. His death shocked the world when it was announced that he had privately been battling with cancer.

Louis Vuitton announced that Pharrell would be taking over its menswear division in a statement release, last week. “I am glad to welcome Pharrell back home, after our collaborations in 2004 and 2008 for Louis Vuitton, as our new Men’s Creative Director,” Pietro Beccari, Louis Vuitton’s chairman and CEO, said. “His creative vision beyond fashion will undoubtedly lead Louis Vuitton towards a new and very exciting chapter.”

Elsewhere in Jim Jones’ interview with TMZ, he reflected on meeting with NYC Mayor Eric Adams. In doing so, he explained that he’s been trying to get a star-studded group of artists together for the Mayor’s Cup of Dance. He says that he wants Fabolous and Maino to represent Brooklyn, Cardi B and Fat Joe to represent the Bronx, and Nas and N.O.R.E. to represent Queens. Jones previously met with Eric Adams when attended Drake’s sold-out Apollo Theater.

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OCA Becomes the World’s First Agency Dedicated to Creative Directors

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Fashion styling has been an integral pillar of first-class musician’s success for decades. Whether it is for events, social media, or content creation, clothing is an embodiment of an artist’s brand and a big reflection of how they will be perceived. Now more than ever, the realm of styling has expanded even more to capture the demand for creative direction. Artists are frequently seeking out creative direction to bring their entire vision to life. 

Original Creative Agency (OCA) is the world’s first agency that strictly represents creative directors. Founded by two former artists, Jesse Rose and Jesse Rogg, the agency represents 90 percent of the top 1 percent of musicians. Both founders started off as separate music producers who eventually joined forces to produce artists together.

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Rose said, “When we started our company, Kanye was leading the idea of having a creative team, but also Beyoncé had a creative team as well. And so, our kind of job was like, ‘How can we give other artists a creative team and facilitate that for them?’ And slowly over the last five years, it’s just become more and more essential.” Rogg replied, “I know that the term creative director is a slightly nebulous term. It can mean many different things. To us, it really means to be the architect of the entire creative universe for an artist, or a brand, or whoever a client is, and to make sure that house gets built properly, and the story gets told properly and whatnot.”

The diversification of online and social media content creation has transcended previous traditions of baseline magazine covers, spreads, and music videos. Now, there are so many different platforms that require creative management to truly uphold a relevant and consistent aesthetic. As artists begin to embark on regularly scheduled tours and other events post lockdown, it is important to note how the management of content can completely alter outcomes for better or for worse. 

The evolution of their pairings with some of music’s biggest creative forces has led them to expand their clientele in the culture, entertainment and fashion space. In 2022, OCA collaborated with  Kendrick Lamar, SZA, Steve Lacy, Nicki Minaj, A24, Cardi B, Machine Gun Kelly, Apple, Alicia Keys and many more. As far as fashion goes, the agency has begun working with designer Humberto Leon and fashion creative director Sarah Bassett. 

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