cecred

If you ever wanted luscious locks like “Texas Hold ‘Em” singer Beyoncé, your chance is here. With the launch of her hair care brand, Cécred, consumers are promised to have tresses fit for the main stage. As buyers’ reviews begin to pour in about the products, there seems growing online chatter about something other than the luxury items.

Shortly after the company launched on February 20, beauty brand consultant Fiona Glen took to LinkedIn to call out Cécred’s packaging. Glen accused the company of stealing its designs from the New Zealand-based skincare brand TWYG (which launched in June 2023).

“There’s a good chance that the packaging similarity is a coincidence,” she wrote. “However, it’s proof that it’s harder than ever to launch a truly different product, and IP is increasingly difficult to defend.”

In screenshots captured by HipHopDX (a fellow subsidiary of Warner Music Group), Amanda Gaskin, the designer reportedly responsible for the looks, echoed Glen’s take and expressed her disappointment in their similarities.

“It’s hard to believe that Beyoncé’s brand and packaging team hadn’t stumbled across our work,” she wrote. “Especially considering the recognition TWYG received last year. To say I’m gutted would be an understatement, but thank you for acknowledging the similarity and validating my feelings on this.”

Neither Beyoncé nor Cécred has issued a public statement regarding the claims.

The BeyHive has been impatiently waiting for more information about Beyoncé‘s long-gestating hair care line for nearly a year after she first teased the new endeavor in a cryptic and rare Instagram post with more info than the usual photoshoot selects she shares. Today, her fans’ prayers were answered as she officially announced the debut of Cécred with a short film celebrating the traditions of Black hair care. Now, the only question they have is:

When Does Beyoncé’s Cécred Hair Care Line Come Out?

Fortunately, they won’t have to wait long. In her announcement, Beyoncé also included a launch date: The first Cécred products appear to be dropping on February 20. As of press time, the website for Cécred only has the trailer — while the URL mentions a mysterious password — so there’s no word yet on what products the collection will include, but there are some clues in the trailer itself. It seems pretty clear that it’ll at least include the basics at first: shampoo and conditioner are pretty much guaranteed, and with quick shots of braids throughout the clip, probably some kind of moisturizer for those who rock those styles.

We’ll see on February 20. Stay tuned.