BODYARMOR

SOURCE SPORTS: Knicks Star Jalen Brunson Joins Forces With BODYARMOR In Multi-Year Partnership

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BODYARMOR Sports Drink today announced a multi-year partnership with one of New York’s most beloved superstar basketball players, Jalen Brunson. As part of the partnership, Brunson and BODYARMOR will embrace their shared values, grounded in the power of real, to bring a competitive edge against the competition.

Brunson, who prides himself on being real on and off the court, becomes an authentic addition to the BODYARMOR brand and its unique proposition of real hydration, real flavors and real ingredients.To celebrate the partnership, BODYARMOR unveiled a new social media spot featuring Jalen Brunson in the heart of New York City, where success is earned through relentless effort and unwavering dedication–a common ground for both. The spot is part of a 5-part video series that will live on social throughout the basketball season and will include a vintage aesthetic animation, providing a unique perspective on Jalen. Each of the videos within the series will incorporate a storybook-like aspect of his journey from early childhood training, high school thrilling endings, and big-league heroic moments.

“This partnership makes perfect sense because the brand values align with my personal beliefs and commitment to what’s real,” said star point guard and BODYARMOR partner, Jalen Brunson. “Just like my journey, where success is built on genuine effort and dedication, this collaboration is rooted in authenticity and real impact. I’m proud to be a new BODYARMOR partner and to stay hydrated with the best.”

The announcement comes to life just before a much-anticipated new basketball season. In addition to the video series, BODYARMOR will welcome Jalen Brunson to Team BODYARMOR via high-impact billboards and disruptive wild postings throughout midtown Manhattan.

“At BODYARMOR we champion real ingredients and authentic partnerships with athletes that believe in our products as much as we do,” saidTom Gargiulo, BODYARMOR CMO. “Jalen is stepping in to help elevate our brand to the next phase as BODYARMOR continues to evolve. This partnership holds great promise and is especially meaningful to our team because of our New York roots.”

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SOURCE SPORTS: Blue Jays Slugger Vladimir Guerrero Jr. Speaks About The Negro Leagues, BodyArmor At All Star 2024

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Vladimir Guerrero Jr. Joins BODYARMOR as Brand Expands

Even with the suggestions of Vladdy potentially being the centerpiece of a four-way swap to the Mariners just in time for the MLB deadline in a couple of weeks, the son of the reputed Hall Of Famer is still just as excited about this year’s All Star Game as he was last night when his former teammate Teoscar Hernandez took home the Home Run Derby title.

At just 25 years old, Guerrero Jr. is well on his way to matching his father’s All Star fly, with already four All Star Game appearances, including his first in 2021 where he made history as the youngest to be voted as the All Star MVP. Ironically, the then 22-year-old also landed second in votes as the American League MVP as well. The former top Minor League prospect who earned $3.8 million to sign with Toronto at only 16 years oldis now half-way up the ladder to reaching his dad, Guerrero Sr’s nine-time All Star game appearances.

In an exclusive interview with TheSource.com, Guerrero Jr. sits down to delve into the impact that the Latin and Caribbean Leagues had on his dream to play baseball, who he’s looking forward to playing with and against on the diamond during the All Star Game and even his health regimen, which he gives substantial credit to his new sponsor, BodyArmor Sports Drink.

The post SOURCE SPORTS: Blue Jays Slugger Vladimir Guerrero Jr. Speaks About The Negro Leagues, BodyArmor At All Star 2024 first appeared on The Source.

The post SOURCE SPORTS: Blue Jays Slugger Vladimir Guerrero Jr. Speaks About The Negro Leagues, BodyArmor At All Star 2024 appeared first on The Source.

SOURCE SPORTS: Toronto Blue Jays Star Vladimir Guerrero Jr. Joins BODYARMOR as Brand Expands into Canada

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Vladimir Guerrero Jr. Joins BODYARMOR as Brand Expands

BODYARMOR Sports Drink is thrilled to announce the addition of Toronto Blue Jays All-Star and Home Run Derby champion, Vladimir Guerrero Jr., to Team BODYARMOR. This collaboration marks the brand’s expansion into Canada, with Guerrero joining an elite roster that includes MLB National League MVP Ronald Acuna Jr., Christian McCaffrey, CeeDee Lamb, Alex Morgan, Donovan Mitchell, Trae Young, and Sabrina Ionescu.

As BODYARMOR’s first-ever international distribution, the sports drink is now available across Canada, including major markets such as Toronto, Montreal, Ottawa, Vancouver, Calgary, and Edmonton. Founded in 2011, BODYARMOR has a mission to become the top sports hydration choice. The better-for-you sports drink offers its original product, BODYARMOR Sports Drink, and the low-calorie version, BODYARMOR LYTE, in eight different flavors, including the fan-favorite Strawberry Banana and Peach Mango.

Guerrero’s partnership with BODYARMOR underscores the brand’s commitment to excellence, as it continues to provide Canadian consumers with high-quality, flavorful sports hydration options.

The post SOURCE SPORTS: Toronto Blue Jays Star Vladimir Guerrero Jr. Joins BODYARMOR as Brand Expands into Canada first appeared on The Source.

The post SOURCE SPORTS: Toronto Blue Jays Star Vladimir Guerrero Jr. Joins BODYARMOR as Brand Expands into Canada appeared first on The Source.

SOURCE SPORTS: Joe Burrow Becomes BODYARMOR’s Latest Athlete Partner in Multi-Year Deal

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Joe Burrow Becomes BODYARMOR's Latest Athlete Partner in Multi-Year Deal

BODYARMOR SPORTS DRINK has exciting news to share as they welcome Pro-Bowler and Cincinnati Bengals star QB Joe Burrow as their newest athlete partner.

The multi-year partnership solidifies Burrow’s place among the impressive athlete roster of BODYARMOR, joining renowned names like Christian McCaffrey, CeeDee Lamb, Donovan Mitchell, Trae Young, Ronald Acuna Jr., Alex Morgan, Sabrina Ionescu, Bryce Young, and more.

As part of this collaboration, Joe Burrow will be prominently featured in national advertising campaigns, local retail events in Cincinnati, out-of-home displays, and digital and social media activations. This partnership further highlights Joe Burrow’s remarkable talent and status as a prominent figure in the sports world while aligning him with BODYARMOR’s commitment to excellence and innovation in the sports drink industry. Fans and enthusiasts can look forward to witnessing this exciting collaboration between the star quarterback and the acclaimed sports drink brand.

The post SOURCE SPORTS: Joe Burrow Becomes BODYARMOR’s Latest Athlete Partner in Multi-Year Deal first appeared on The Source.

The post SOURCE SPORTS: Joe Burrow Becomes BODYARMOR’s Latest Athlete Partner in Multi-Year Deal appeared first on The Source.