For his song “Easy Dub,” which features Baby Drill from Mason’s latest album, 9, he took a few creative liberties with its official visualizer. Teaming up with director Michael Janey and VFX artist Liam Archibald, Mason puts a gritty spin on the beloved video game series The Sims.
As Mason raps: “N****s is hatin’, that’s part of the growth / Ain’t no complainin’, that’s part of the oath / No, we don’t know where your pack went / Ain’t no arrangement as far as I know / We ain’t gon’ play with this sh*t / I got the power to stay in this b*tch / I got a powerful K in the whip,” his animated mascot carries out the goon-like behaviors outlined in the bars.
The visualizer follows the fictional avatars of Mason and Drill on their wild ridged night. Well, that’s one way to circumvent YouTube’s community guidelines.
Watch Kenny Mason’s official visualizer for “Easy Dub” featuring Baby Drill above.
9 is out now via RCA Records. Find more information here.
Some artists covered here are Warner Music artists. Uproxx is an independent subsidiary of Warner Music Group.
Atlanta rapper BabyDrill first made a splash after signing to Young Nudy’s Paradise East Records in 2022. Since then, the up-and-coming trap-rapper has released 3 studio albums and managed to snag some top-shelf collaborations with artists such as G Herbo, Latto, and 21 Savage. BabyDrill’s most recent outing, ScoreGod, released last week, less than a year after his Sophomore effort MadMan which dropped in June 2023.
ScoreGod showcases some of BabyDrill’s greatest flows, highlights his versatility on the mic, and expands his sound into a new and exciting sonic landscape. The 14-track project features guest verses from the likes of YTB Fatt, Rob49, Luh Tyler, and Hunxho. Here’s an overview and review of the brand-new record’s material.
With the record clocking in at only 37 minutes, BabyDrill ensures listeners that ScoreGod doesn’t overstay its welcome. The record’s brief run-time makes for an efficient listening experience, perfect for TikTok algorithms and the microwave attention span of modern listeners. Unfortunately, this does leave some tracks on the album to feel sparse and underdeveloped.
For instance, the title track, which features Luh Tyler, showcases an excellent blend of sounds from the two vocalists, whose voices contrast perfectly to keep the song sounding dynamic, but ultimately concludes just as abruptly as it begins. The final result is a track that sounds more like a snippet than a full song, and would certainly benefit from a third verse, or at least a bridge to round out the themes and ideas present before leaving listeners scrambling to find the “previous track” button.
BabyDrill manages to expertly tap into the grimy, murderous Atlanta trap sound throughout ScoreGod but ultimately fails to carve out a specific lane for himself. His sound makes him a perfect fit for Nudy’s label, though there are times on the record where you would be forgiven for confusing Drill for one of many other Nudy clones. While many of Drill’s lyrics may be true to his lived experience, there is very little to differentiate him from his peers and influences.
Some tracks, such as “Just Want You” offer a refreshing change of pace, with Drill tapping into a smoother melodic vibe, though many of the tracks on the back half of the album suffer from a lack of sonic diversity. “I Can’t Feel My Face” and “Down Bad” are also standout songs, with the former relying on resonant synth passages that would surely shake the venue during a live performance.
BabyDrill is still a relatively new artist and has plenty of time to grow into his own unique sound, but the majority of tracks on ScoreGod don’t do much to push the envelope. The album is certainly worth a listen, with some seriously high highs, but likely won’t be topping anyone’s “best of 2024” lists. If you’re a big fan of the grimy Atlanta trap sound, you’ll likely enjoy ScoreGod, even if the album won’t do much to inspire new fans of the sub-genre.
If you were to combine the talents of Young Nudy and 21 Savage you would create BabyDrill. The Atlanta rapper blends the dark and murderous production of 21 and the vocal work of Nudy. It makes sense where he might have gotten these influences from. The up-and-comer is a signee of Nudy’s label PDE (Paradise East Records). BabyDrill got his start in 2022 and is already working with some major players in the modern hip-hop landscape. A few to name are Latto, G Herbo, and of course, the previous ones we mentioned.
Additionally, BabyDrill was also a feature on The Kid LAROI’s comeback, debut album THE FIRST TIME. You can find him on the trap banger with Future called “WHAT’S THE MOVE?” In terms of his solo career, he has two projects to his name. His most recent, MadMan, dropped in June.
Now, he is back less than a year later to deliver his third tape called ScoreGod. Quite surprisingly, there were no singles released ahead of the 14-track project. In a day and age where rappers drop several tracks off their upcoming projects, this is refreshing to see. BabyDrill taps fellow fast-risers Luh Tyler, YTB Fatt, Rob49, and Hunxho. You can stream the tape on all of your favorite platforms, or with the links above.
What are your thoughts on this brand-new album, ScoreGod, by BayDrill? Is this his best album so far, why or why not? Which guest had the strongest performance and why? We would like to hear what you have to say, so be sure to tell us in the comments below. Additionally, keep it locked in with HNHH for all of the latest news surrounding BabyDrill. Finally, stay with us for the most informative project posts throughout the week.
In recent years, the “Big Energy” hitmaker has become a household name. Because of this, some fans are asking that she work with other top-tier rappers, as opposed to up-and-comers. Earlier this year, Latto dropped the well-received singles “Issa Party” with BabyDrill and “The Grinch Freestyle” with Luh Tyler. Though the songs have received much acclaim, they have left stans divided.
“@latto girl we love you but you need to stop doing collabs with these unknown artists enough is enough,” said one Twitter user, in response to a preview of an upcoming collaboration with Atlanta rapper Anycia, “as fans we want to see you win and this will get you nowhere and a latto feature is losing its value. no more babydrills, luh tylers and whoever this is next era please.”
Y’all be getting besides y’all self..Shawty from the south side & she hard af Idc bout allat. I was an “unknown artist” before and mfs acted too big for me. Stream when we drop https://t.co/fCqVeLDJa8
Latto quickly shut this notion down, hammering home that she seeks quality in her collaborations, not necessarily levels of fame. She came to Anycia’s defense and reminded everyone that she was once an up-and-comer too.
“Y’all be getting besides y’all self..Shawty from the south side & she hard af Idc bout allat,” said Latto. “I was an ‘unknown artist’ before and mfs acted too big for me. Stream when we drop.”
Needless to say, Latto is here to uplift a new generation of rappers.
(@Latto)