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Kanye West Sparks Adidas Rumors After Posing With The Company’s CEO

February 13, 2024 by newhiphopnews

Kanye West is having a whirlwind last couple of days. Overall, a lot of this is because he just dropped off his new album Vultures. So far, fans are enjoying the project. Although when it comes to the critics, that has been another story entirely. Not everyone is a fan of the direction Ye is going in here. For instance, the lyrics aren’t exactly anything to write home about. Moreover, the references to his anti-semitic ramblings have made things even worse for himself. However, he remains one of the biggest streaming artists of the weekend.

Now, he is aiming to go all out when it comes to sneakers. For instance, he dropped off a Yeezy Super Bowl ad that made him $19 million in sales. Overall, it is clear that Ye wants to make shoes a big part of his offerings again. After cutting ties with Adidas, he took a break from shoes. Although now, his return to shoes is bringing about some interesting rumors. For instance, Ye recently posed with Adidas CEO Bjorn Gulden with the caption “make Adidas great again.” This has subsequently led to speculation about Ye reuniting with the company.

Kanye West x Bjorn Gulden

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A post shared by Ye (@kanyewest)

When Adidas let Ye walk away from his contract, both sides lost out on close to $1 billion in revenue. This subsequently led to a huge sell-off that brought some money back for both sides. In interviews, Gulden has never ruled out the possibility of working with Ye again some day. Now, Ye is back in the sneaker game and he is posing with the Adidas CEO. One can put two and two together and come to a conclusion. Of course, there is no telling what Ye plans to do. However, this timing feels very strange.

Let us know what you think Ye should do, in the comments section down below. Do you want to see him with Adidas again? Additionally, stay tuned to HNHH for the latest news and updates from around the music world. We will always be sure to keep you informed on all of your favorite artists and their upcoming releases.

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50 Cent Celebrates After Getting Anthony Edwards’ Game-Worn Sneakers

February 5, 2024 by newhiphopnews

50 Cent has been around more than a few NBA teams as of late. Overall, a huge reason for this is the fact that Sire Spirits has been sponsoring numerous teams. For instance, he has gotten some time with the Minnesota Timberwolves. Despite the T-Wolves being bad for many years, they are finally really good. In fact, they are currently second in the Western Conference, and some believe they could go all the way and win themselves an NBA title. No one knows for sure if that is in the cards, but they are evolving quite nicely.

One player who has been responsible for this rise is none other than Anthony Edwards. Overall, Edwards is a player who has shown great resolve. Some have even compared him to Michael Jordan, which is pretty special. Interestingly enough, just like Michael, he now has his own signature shoe. He has a model with Adidas, and recently, he wore an all-blue pair. After showing up to the game, 50 Cent was brought near the locker room, where Ant took off the shoes and gave them to the hip-hop legend.

A Win For 50 Cent

50 Cent seemed to be pretty hype about getting the shoes. After all, Edwards is a player whose stock continues to rise. If he continues on this superstar trajectory, those shoes may just be worth a whole lot of money someday. Either way, the Timberwolves took home an easy win against the Houston Rockets, and Fif has some new shoes. All-in-all, it was a pretty successful night for every single person involved. Hopefully, the T-Wolves are able to continue this Cinderella season and finish it off with some playoff success.

Let us know what you think of Anthony Edwards and his signature sneaker. Is it a silhouette that you are rocking with? Additionally, stay tuned to HNHH for the latest news and updates from around the music and sports worlds. We will always be sure to keep you informed.

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Kanye West Net Worth 2024: Updated Wealth Of The Megastar Rapper

January 24, 2024 by newhiphopnews

Kanye West, now known as Ye, is a multi-talented artist and entrepreneur. This staggering wealth can be attributed to his various successful ventures, including his illustrious music career and lucrative fashion line. In this article, we’ll delve into how Kanye West’s net worth has soared over the years and what factors have contributed to his immense fortune.

Kanye West Net Worth

With a net worth of $500 million as of 2024, according to Celebrity Net Worth, Ye is one of the richest rappers in the world.

Music Career: The Foundation Of Kanye West’s Net Worth

INDIO, CALIFORNIA – APRIL 21: Kanye West performs Sunday Service during the 2019 Coachella Valley Music And Arts Festival on April 21, 2019 in Indio, California. (Photo by Rich Fury/Getty Images for Coachella)

Kanye West began his career as a music producer, working with industry giants such as Jay-Z, Beyoncé, and Alicia Keys. However, it was his debut album, The College Dropout, that propelled him to stardom in 2004. Kanye has since released numerous chart-topping albums, including Late Registration, Graduation, 808s & Heartbreak, My Beautiful Dark Twisted Fantasy, Yeezus, The Life of Pablo, Ye, and Jesus Is King.

His music has earned him 22 Grammy Awards, making him one of the most awarded artists of all time. Additionally, his record sales and concert tours have generated hundreds of millions of dollars in revenue, forming the foundation of his net worth.

Yeezy

HOLLYWOOD, CA – JUNE 28: (L-R) adidas CMO Eric Liedtke and Kanye West at Milk Studios on June 28, 2016 in Hollywood, California. adidas and Kanye West announce the future of their partnership: adidas + KANYE WEST. (Photo by Jonathan Leibson/Getty Images for ADIDAS)

Beyond his music career, Kanye West has made a significant impact on the fashion industry with his Yeezy brand. Initially launched in collaboration with Nike in 2009, Yeezy later partnered with Adidas in 2013. The Yeezy Boost sneakers, released in 2015, quickly became a cultural phenomenon and are now highly sought-after items.

Forbes reported that Yeezy generated over $1.5 billion in sales in 2020, with Kanye receiving royalties of around $191 million. The continued success of the Yeezy brand has played a pivotal role in boosting Kanye West’s net worth.

Other Ventures

AUSTIN, TX – MARCH 19: Kanye West performs during VEVO Presents: G.O.O.D. Music at VEVO Power Station on March 19, 2011 in Austin, Texas. (Photo by Daniel Boczarski/Getty Images for VEVO)

Kanye West has further diversified his income through various other ventures. He founded the record label G.O.O.D. Music in 2004, which signed popular artists such as Big Sean, Pusha T, and Teyana Taylor. Additionally, he has ventured into the film industry, directing and producing the short film Runaway in 2010 and the 2019 IMAX film Jesus Is King.

Moreover, Kanye has invested in several businesses, including music streaming service Tidal and food chain Fatburger. These diverse ventures have contributed to his overall net worth, solidifying his status as a multi-talented entrepreneur.

Philanthropy

Kanye West has used his wealth to support various charitable causes throughout his career. He founded the Kanye West Foundation in 2003, which aimed to help combat the high school dropout rate and provide resources for music education. Later, he launched the Donda West Foundation in honor of his mother. Kanye has continued to donate to various causes, including disaster relief efforts, education initiatives, and social justice organizations.

Conclusion/TLDR

Kanye West’s $500 million net worth is a testament to his diverse talents, relentless work ethic, and innovative spirit. From his groundbreaking music to his influential fashion brand, Kanye has left an indelible mark on the entertainment industry. As he continues to pursue new ventures, there’s no doubt that Kanye West’s net worth will remain a topic of interest for years to come.

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Adidas Trae Young 3 “White/Red” Officially Unveiled: Release Details

January 17, 2024 by newhiphopnews

One of the best signature basketball shoes on the market right now is the Adidas Trae Young 3. Overall, Young is a phenomenal talent in the league so it makes sense that he would have his own signature. So far, the Trae Young series has proven to be a success for Adidas. While it has been hard to keep up with the likes of Nike and Jordan Brand, Young has a big enough fanbase to sustain the line. Furthermore, the brand has done a great job of delivering a plethora of dope colorways to the table.

The basketball season is currently in full swing, which means hoopers might be looking to upgrade in the middle of their seasons. Consequently, it only makes sense that the brands would continue to bring out some new colorways. Well, that is very much true of the Adidas Trae Young 3. Below, you can find official images for the new “White/Red” color scheme. While it isn’t much of a name, it really does not need one. After all, these two colors have always gone together extremely well.

“White/Red” Adidas Trae Young 3

Firstly, the shoe has a white base thanks to the chunky midsole and some of the upper. However, the second part kicks in with a heavy dose of red that has some spotted aesthetics that bleed into the white. Subsequently, we get black on the tongue, as well as the back heel. It is a great-looking shoe that will definitely help you stand out.

Another Look

According to Sneaker Bar Detroit, the Adidas Trae Young 3 in the white and red color scheme will drop on February 1st. Moreover, the shoe is going to come with a $140 USD price tag. Overall, this is going to be a sturdy option for the court. Let us know what you think of these, down in the comments section below. Additionally, stay tuned to HNHH for the latest news and updates from around the sneaker world. We will always be sure to keep you informed on the biggest releases.

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How To Buy Bad Bunny & Adidas Campus ‘Deep Brown’ Sneakers

January 3, 2024 by newhiphopnews

Musician sneaker collabs are all the rage these days. With Drake, Travis Scott, Rihanna, and most recently, Megan Thee Stallion signing endorsement deals with sneaker giants like Nike and Adidas, it seems like rappers and singers are the new basketball and soccer stars.

Later this year, Bad Bunny will join the fray, teaming up with Adidas for a chunky take on the brand’s Campus silhouette in a “Deep Brown” colorway. In addition to working with premium materials such as suede on the upper, the shoe features a double tongue and ankle collar and Bad Bunny’s signature branding on the footbed and tongue.

While there’s no solid release information just yet, you can keep tabs on the Adidas X Bad Bunny site and check out photos of the kicks on Complex courtesy of sneaker retailer Level Shoes.

The “Deep Brown” Campus is just the latest colorway of the shoe designed by Bad Bunny; prior editions include Light Grey, Wild Moss, and Cream. He’s also worked with the brand on versions of other signature silhouettes including the Forum Low, Response CL, and Forum Powerphase.

You can also catch Bad Bunny on tour this spring when he goes out on his Most Wanted Tour.

Adidas Holiday Gift Guide For The Sneakerhead In Your Life

December 6, 2023 by newhiphopnews

Overall, Adidas is one of the best brands in the entire game when it comes to sneakers. Although they may not be as popular as Nike or Jordan Brand, they still have some iconic silhouettes. In fact, Adidas has had a big year in terms of its iconic offerings. For instance, we got to see the return of the Samba. This was great for sneakers, and ultimately, they showed out. Now, we are here with a gift guide for the Holidays, and everything here is Adidas

Adidas NMD S1 “Bliss”

BUY HERE (as low as $119)

Firstly, we begin with the Adidas NMD S1 in this nice and neutral “Bliss” color scheme. Overall, this is a cool return for the NMD. Although it is much different than the original NMD, it is still a shoe that fans can get behind. There is a chunky midsole to it with a primeknit upper. It helps fit a dad shoe aesthetic while also maintaining the sleek qualities of the NMD line.

Forum 84 Low “Bape 30th Anniversary Green Camo”

BUY HERE (as low as $155)

Secondly, we have an incredible collaboration between Adidas and Bape. This comes on the Adidas Forum 84 Low in “Green Camo.” If you know anything about Bape, you know that their camo is iconic. Fans can recognize it from anywhere and it works extremely well on the Forum Low. Adidas and Bape continue to showcase their chemistry with these collaborations, and we’re glad to see them continuing their partnership. If you have a loved one who loves Adidas and Bape, this might be the shoe for them.

Samba OG “White/Black”

BUY HERE (as low as $100)

From there, we have the Samba OG which is the shoe that has really become a standout of the entire year. With this list, we decided to highlight the white and black color scheme. Of course, this is one of the best color schemes of this shoe as it is just classic. If you want to get your favorite person something simple and fashionable, these are a great way to go.

Adidas Orketro “Sean Wotherspoon – Off White”

BUY HERE (as low as $200)

Subsequently, we bring you another collaboration. This time with the likes of Sean Wotherspoon. Wotherspoon has been with Adidas for a few years at this point and he has delivered some colorful shoes. However, on the Adidas Orketro, he offers up a neutral scheme that works wonders. This shoe is very much like the Ozweego in the sense that it is a sleek yet chunky shoe. This is something that fits with current trends and a lot of sneakerheads would be excited to own a pair.

Adidas Response CL “Bad Bunny – Black”

BUY HERE (as low as $179)

Lastly, we have this collaboration between Bad Bunny and Adidas. Bad Bunny is a cultural icon at this point, and his collab with Adidas was certainly something that fans were excited about. With the Response CL, the artist has knocked it out of the park. Especially when you consider this all-black colorway. It is sleek, stealthy, and most importantly, stylish. If you like crossovers, then this could be the shoe for you.

Let us know which of these shoes is your favorite, in the comments section below.

This post contains affiliate links. Please read our disclosure policy.

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Adidas Hilariously Claps Back At Kevin Durant For Anthony Edwards Comments

December 1, 2023 by newhiphopnews

Adidas has weighed in on Kevin Durant saying he would never wear Anthony Edwards’ signature shoes. “U dusty bouta retire soon anyway,” the official Adidas account wrote in response to Durant’s tweet. The comment was quickly deleted, with the account adding “Meant to send that from the burner account” in a subsequent post.

Kevin Durant had been savage in his response to a question about whether he would wear Anthony Edwards’ signature shoes. “Won’t EVER see me put a big toe in them Mfers,” Durant wrote on X, formerly Twitter. Even more brutal was the fact that Durant was responding to a video of Edwards himself saying that Durant was the player he most wanted to see wearing his signature shoe. While most people applauded Durant’s comments, some warned that Edwards might look to take revenge against the Suns.

Edwards And Durant Putting Up Historic Seasons

Despite what KD said, Edwards is in the middle of his true breakout season. Edwards is averaging 26.2/5.9/5.0 a game as the Timberwolves have taken control of the Western Conference. They lead the Western Conference and, at 14-4, share the best record in the NBA with the Celtics. Their white-hot run in spite of starting the season 1-2. Their win over the Jazz marked their third consecutive victory and was achieved even with Edwards sidelined.

Meanwhile, KD’s Suns are good, but sit at 11-7 after 18 games. They recently saw a seven-game winstreak snapped by the Raptors. The run had taken the Suns from 4-6 to 11-6. However, December gets off to a tough start for Phoenix as they must face Jokic and the Nuggets. The Nuggets are second in the conference after the Timberwolves. As for Durant himself, he is having a phenomenal season. He is putting up 31.3/6.9/5.5 a game. Furthermore, he leads the Suns in both points and assists. It’s hard to believe that he is about to turn 36. However, the beef remains a developing story and we’ll have any updates as they emerge.

[via]

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Kanye West Yeezy: Adidas Might Write Off Over $300 Million Worth Of Shoes

November 9, 2023 by newhiphopnews

Kanye West and Adidas had to break up last year due to Ye’s persistent antics. Overall, it was pretty hard for a lot of people to watch. Kanye was saying a whole bunch of anti-semitic things while also going full-on alt-right. Although Adidas knew a lot of money was at stake, they decided to do the morally correct thing and sever all ties. However, this left a lot of money on the table as the brand had about $1 billion in Yeezy merchandise sitting in a warehouse somewhere.

Over the past year or so, Adidas has been releasing some of this stuff back on the market. This has helped them recoup hundreds of millions of dollars. That said, according to the Associated Press, the brand still has about $320 Million in stock leftover. CEO Bjorn Gulden is now claiming that all of this merchandise may have to be written off. Logistically, they don’t even know if they will ever be able to sell it.

Kanye West Has Adidas In A Pickle

BEVERLY HILLS, CALIFORNIA – FEBRUARY 09: Kanye West attends the 2020 Vanity Fair Oscar Party hosted by Radhika Jones at Wallis Annenberg Center for the Performing Arts on February 09, 2020 in Beverly Hills, California. (Photo by Rich Fury/VF20/Getty Images for Vanity Fair)

“Right now, that is financially the worst case and it is a possibility,” Gulden said. “Currently, there is no decision.” Gulden went on to say that realistically, they would love to get rid of the inventory and continue their charitable efforts. “We of course hope we can do more drops next year and we can get more value out of it and donate the proceeds,” the CEO said. “But right now, financially, we haven’t made a decision and that’s why the outlook is the way it is.”

Let us know what you think Adidas should do here, in the comments section below. Are you still interested in copping Yeezys? Additionally, stay tuned to HNHH for the latest news and updates from around the music world. We will always be sure to keep you informed.

[Via]

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Adidas to Partner with Texas Tech in Expansion of Patrick Mahomes’ Portfolio

October 23, 2023 by newhiphopnews

In the buildup to the much-anticipated Kansas City Chiefs/Los Angeles Chargers game, sharp-eyed football fans may have spotted adidas athlete Patrick Mahomes proudly wearing a Texas Tech x adidas shirt. The reason behind this visible endorsement is that in 2024, adidas is set to become the official partner of Texas Tech University, welcoming Mahomes’ alma mater into its esteemed portfolio.

This exciting partnership marks adidas’ ongoing commitment to collegiate athletics and youth sports. It follows the recent signing of its first NIL (Name, Image, and Likeness) football athletes, including University of Washington’s Heisman hopeful quarterback, Michael Penix Jr., and his star wide receiver, Rome Odunze, earlier this month.

With this significant collaboration, adidas is poised further to enhance its presence in the world of sports, supporting both the athletes and institutions that make the sports world so dynamic. As the 2024 partnership with Texas Tech approaches, fans can look forward to exciting developments from this new alliance.

The post Adidas to Partner with Texas Tech in Expansion of Patrick Mahomes’ Portfolio first appeared on The Source.

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Overtime Elite Teams Up with adidas as Exclusive Apparel and Footwear Sponsor

October 20, 2023 by newhiphopnews

Overtime Elite (OTE) has inked a multi-year partnership with adidas, designating the renowned sportswear brand as the league’s exclusive apparel and footwear sponsor. This groundbreaking deal comes on the heels of OTE sending 15 players to the pros within two years, including two top 5 picks in the NBA draft. A mutual commitment to an athlete-first strategy underpins the partnership, prioritizing the needs and interests of OTE players.

OTE players will have an exceptional opportunity to develop relationships with adidas, while the brand secures early access to emerging stars. In addition to providing apparel, footwear, and on-court gear, adidas will offer educational opportunities for OTE players, including product testing, visits to adidas headquarters, mentorship programs, and preparation for Name, Image, and Likeness (NIL) initiatives.

“adidas is focused on the next generation athlete and consumer, and we’re thrilled to be aligned with a brand pushing boundaries in basketball,” said Jack Jenkins, VP, League Partnerships, Overtime. “adidas’ commitment to listening, learning and creating products that reflect the vision of the players is exactly in-line with the mission and values at Overtime Elite, making them the perfect partner for us as we push our league to new heights.

“Our new partnership with Overtime Elite allows us to engage with and empower elite young basketball players early in their playing career,” said Eric Wise, adidas General Manager of Global Basketball. “This is a continuation of all we do to support young athletes, and doubles down on our commitment to basketball in the U.S. Additionally, this partnership will provide us an opportunity to help athletes succeed both on and off the court, while allowing rising players to experience the best of some of our products.”

Overtime, the parent company of OTE, boasts a substantial digital presence and expertise in fan engagement. The league’s content reaches various platforms, including Amazon Prime Video, exposing adidas to an active and highly social fan base. adidas and Overtime Elite have also unveiled brand identities and uniforms for all eight teams in the league. adidas, currently sponsoring Overtime’s 7v7 league (OT7), remains open to further opportunities to expand their partnership with Overtime.