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adidas Basketball Unveils HBCU Crazy 8 Low Collection in Celebration of Homecoming 2024

September 27, 2024 by newhiphopnews

adidas Basketball has officially launched the HBCU Crazy 8 Low collection, a vibrant and meaningful tribute to the rich legacy of Historically Black Colleges and Universities (HBCUs). This collection, featuring five distinct colorways, arrives just in time for the 2024 Homecoming season, paying homage to each partner school’s culture, heritage, and community.

Homecoming, a hallmark of HBCU life, is more than just a reunion. It’s a celebration of sport, fashion, and culture where students, alumni, and supporters gather to embrace the unique spirit of their universities. The HBCU Crazy 8 Low collection captures this energy, weaving school colors, logos, and historical motifs into the design of each shoe.

The collection includes the following schools, each with its own dedicated sneaker:

Alabama State University (Homecoming: October 5th vs. FAMU)
Alcorn State University (Homecoming: October 5th vs. Arkansas Pine Bluff)
Grambling State University (Homecoming: October 19th vs. Arkansas Pine Bluff)
Prairie View A&M University (Homecoming: October 26th vs. TAM-Commerce)
University of Arkansas at Pine Bluff (Homecoming: October 26th vs. Mississippi Valley State)

The design of the Crazy 8 Low sneakers features a smooth leather and mesh upper, accented with shiny patent leather Three Stripes. Each sneaker’s bold color blocking reflects pivotal moments from HBCU history, infusing school pride and tradition into every step.

The HBCU Crazy 8 Low collection is priced at $120 and will be available for purchase on adidas.com starting October 1, 2024, just ahead of this year’s Homecoming celebrations.

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adidas Basketball Drops Anthony Edwards 1 Low “Lucid Lime” Colorway

September 17, 2024 by newhiphopnews

Today, adidas Basketball launched the Anthony Edwards 1 Low “Lucid Lime,” a bold extension of Edwards’ signature shoe line. Reflecting the electric style of the NBA star’s game, the “Lucid Lime” is designed to be impossible to ignore.

Built to inspire self-belief and push the boundaries of performance, the Anthony Edwards 1 Low incorporates adidas’ cutting-edge design and technology. Key features include the Generative Support Wing, a TPU structure that provides stability and mid-foot breathability for explosive movement, and Light Boost, which ensures maximum energy return without adding weight. The enlarged herringbone outsole guarantees superior traction, allowing athletes to dominate on the court.

The Anthony Edwards 1 Low “Lucid Lime” retails for $110 and will be available starting September 21, 2024, exclusively at Foot Locker, on the adidas app, and in select adidas stores.

For more information, visit adidas.com/Anthony_Edwards.

The post adidas Basketball Drops Anthony Edwards 1 Low “Lucid Lime” Colorway first appeared on The Source.

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Kanye West Disses Adidas During “Vultures” Listening Event In China

September 15, 2024 by newhiphopnews

Kanye West held up a middle finger as his fans chanted “F**k Adidas” during his Vultures listening event in China over the weekend. After doing so, he joked, “I hope that was okay,” before launching into a performance of his iconic track, “All Falls Down” from 2004’s The College Dropout. He was referencing the government’s strict laws about obscenity.

It’s far from the first time he’s publically criticized the company. He previously led a crowd in South Korea on a “f*ck Adidas” chant while performing another Vultures event in August. Adidas cut ties with West back in October 2022 after he went on an infamous antisemitic tirade on social media. Earlier this year, he made headlines for going off on the company on Instagram. “F*ck adidas and everybody who works there or with them. Anyone who goes to school with anyone who’s parents work at adidas. Just know they tried to destroy me and here we are with the number 1 song in the world,” he wrote back in March. He also claimed they’re suing him for over $200 million.

Kanye West Performs With Ty Dolla Sign At Rolling Loud

INGLEWOOD, CALIFORNIA – MARCH 14: Rapper Kanye West performs onstage during the “Vultures 1” playback concert during Rolling Loud 2024 at Hollywood Park Grounds on March 14, 2024, in Inglewood. (Wally Skalij/Los Angeles Times via Getty Images)

The Adidas diss isn’t the only reason West has made headlines for the performance in China. He’s also been getting attention for bringing all four of his kids, North, Saint, Chicago, and Psalm, on stage to perform “Everybody.” West’s wife, Bianca Censori, filmed the wholesome moment from the VIP section. The kids have joined them on several international stops in recent months.

Kanye West Flips Off Adidas

Kanye and Ty Dolla Sign released Vultures 2 back on August 3. Check out the video of West holding up his middle finger in China below. Be on the lookout for further updates on Kanye West on HotNewHipHop.

Kanye puts a middle finger up while the crowd in China chants “f*ck Adidas” pic.twitter.com/RswDEue4uA

— SOUND (@itsavibe) September 15, 2024

[Via]

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Adidas Unveils Dame 9 “Purple Burst” Honoring Damian Lillard’s Legacy

September 12, 2024 by newhiphopnews

04 PA FW24 ADIDAS ORIGINALS DAME9 IE3626 SEP M 00116 (1)

Today, Adidas Basketball introduced the latest addition to Damian Lillard’s signature shoe line: the Dame 9 “Purple Burst.” This colorway celebrates Lillard’s journey from an overlooked prospect to becoming one of the NBA’s Top 75 players. The shoe features a striking purple-to-red gradient, with the purple paying tribute to his college days at Weber State and the red symbolizing his 11-year tenure with the Portland Trail Blazers.

Adidas plans to release a campaign film for each new colorway that embodies the essence of “Dame Time”—a state of unwavering focus, determination, and resilience that Lillard exemplifies on and off the court. The latest film, “Ironing Out A Few Creases,” highlights Lillard’s rise from Weber State to the NBA, blending the story of his career with the everyday routines that reflect his relentless mindset.

04 PA FW24 ADIDAS ORIGINALS DAME9 IE3626 SEP M 00101 (1)

The Dame 9 is crafted for optimal performance, featuring a lightweight design of only 14.5 oz to enhance mobility. It includes a nubuck toe cap for reinforced durability in high-abrasion areas and full-length Total Torsion for maximum force transfer. The shoe’s internal Lycra bootie offers comfort and stability during intense movements, while the Lightstrike cushioning provides a lightweight midsole to reduce overall weight. Additionally, the multi-directional outsole pattern ensures superior agility and comfort.

The Dame 9 “Purple Burst” is priced at $120 and will be available starting Sept. 13, 2024, on adidas.com, select Adidas stores, and retailers like Foot Locker, Champs Sports, and Kids Foot Locker.

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adidas Basketball Unveils Anthony Edwards 1 Mid “Pure Ruby” Colorway

September 4, 2024 by newhiphopnews

NEWS adidas Debuts Anthony Edwards 1 Mid Pure Ruby

adidas Basketball has launched the Anthony Edwards 1 Mid “Pure Ruby” colorway, a new addition to Anthony Edwards’ signature shoe line that pays tribute to his Georgia roots and highlights his growing influence in basketball. The “Pure Ruby” colorway, featuring red and black tones, is a nod to Edwards’ upbringing and his season at the University of Georgia, further embedding his journey into the fabric of his signature shoes.

The Anthony Edwards 1 Mid “Pure Ruby” continues to push the boundaries of basketball footwear by combining innovative design with advanced technology, ensuring it meets the high-performance needs of athletes. One of the key features is the Generative Support Wing, a bold TPU design that provides excellent stability and containment. This unique structure allows athletes to play explosively in all directions while ensuring mid-foot breathability, enhancing comfort and control during intense play.

Complementing the shoe’s stability is Jet Boost technology, a full-length TPU-encased system that delivers enhanced energy return and cushioning. Composed of smaller energy capsules fused together, this technology creates a more responsive experience, providing greater bounce and support with every step, which is essential for maximum agility and endurance on the court.

The shoe also features an enlarged herringbone outsole, designed to offer superior traction. This pattern gives athletes the grip needed to maintain control and stability during rapid movements and directional changes, making it ideal for those looking to dominate their game.

The Anthony Edwards 1 Mid “Pure Ruby” will retail for $120 and be available starting September 7, 2024. It can be purchased on adidas.com, select adidas stores, and retailers such as Foot Locker, Champs Sports, and Kids Foot Locker.

The release of the Anthony Edwards 1 Mid “Pure Ruby” follows the momentum of Edwards’ growing influence both on and off the court, reinforcing his journey from his days at the University of Georgia to his status as an NBA star. As adidas continues to innovate in the world of basketball footwear, the Anthony Edwards 1 Mid “Pure Ruby” stands out as a symbol of self-belief and performance excellence.

The post adidas Basketball Unveils Anthony Edwards 1 Mid “Pure Ruby” Colorway first appeared on The Source.

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adidas Basketball Unveils the Dame 9 with BAPE Collaboration

August 27, 2024 by newhiphopnews

Today, adidas Basketball introduced the Dame 9, the latest iteration of Damian Lillard’s signature shoe line. The Dame 9 is the lightest release in the franchise’s history, designed to support the demands of elite athletes like Lillard, whose game is always on. Weighing just 14.5 ounces, the shoe is engineered to enhance mobility while offering the stability and durability needed for powerful performances.

Key features include an internal Lycra bootie for comfort and ankle support, Lightstrike cushioning in the midsole for lightweight protection, and a strategic grip outsole tailored for agility and comfort. Additionally, the Total Torsion system provides full-length foot support to maximize force transfer, and the reinforced Nubuck toe cap ensures durability in high-abrasion areas.

Following their successful collaboration on the Dame 4, the Dame 9 brings BAPE®’s iconic aesthetics to the basketball court with two signature colorways: green with gold accents and red with gold accents, each featuring BAPE®’s distinctive camo patterns. A third friends-and-family edition offers a USA-inspired colorway with tonal camo and gold accents. Each pair includes co-branded sock liners, alternate laces, and arrives in a special co-branded box.

“Whether you’re making headlines in clutch moments or just pulling up in style, we’ve got you,” says Damian Lillard. “This shoe is built for endurance, embodying the relentless grind and dedication it takes to rise to the top. It’s for the grinders, the dreamers, and everyone ready to elevate their game. It’s always Dame Time.”

The collection also includes a range of apparel, such as a reversible mesh jersey, matching shorts, co-branded socks, and a special edition Damian Lillard BABY MILO® t-shirt. The accompanying campaign videos highlight Lillard’s relentless mentality, both on and off the court.

The limited-edition adidas and BAPE® for Damian Lillard collection will be available on August 31, 2024, with prices ranging from $25 to $160.

07 RA FW24 ADIDAS BASKETBALL DAME9 IH0786 M 01787

07 RA FW24 ADIDAS BASKETBALL DAME9 IH0786 M 01847

08 RA FW24 ADIDAS BASKETBALL DAME9 JH6358 M 01912

The post adidas Basketball Unveils the Dame 9 with BAPE Collaboration first appeared on The Source.

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Adidas Shareholders’ Class-Action Lawsuit Against The Brand Centered Around Kanye West Was Reportedly Dismissed

August 19, 2024 by newhiphopnews

Kanye West Adidas Yeezy 2016 — Getty Image

Kanye West’s (Ye) business relationship with Adidas formally ended back in 2022. However, their split (due to antisemitic comments by Ye) continue to impact both entities.

For Adidas, the brand found itself in an intense legal battle with shareholder HRSA-ILA Funds. But their class-action lawsuit has supposedly come to an end. According to AllHipHop, on August 16, a judge dismissed the suit, stating that Adidas could not be held responsible for Ye’s comments.

“Certainly, that Ye allegedly engaged in such behavior while working with adidas is troubling,” said Judge Karin J. Immergut. “This Court does not condone what Ye allegedly did. But the question before this Court is not whether to admonish Ye or hold Adidas morally accountable for Ye’s conduct.”

In court documents, the entity accused Adidas of misleading investors through its fiscal year 2018-2021 risk disclosure comments in its annual statements; its diversity, equity and inclusion statements; and in the European Union’s Non-Financial Reporting Directive and the independent Global Reporting Initiative’s sustainability framework.

But Immergut argued that opposite. “This Court is faced with a precise legal question: has [HRSA-ILA Funds] sufficiently pleaded facts showing that Adidas misled investors and thereby committed federal securities fraud,” she said. “On the current record before this Court, the answer is no.”

HRSA-ILA Funds also claimed Adidas “was aware of the volatile potential of its partnership with Kanye West.” But proceeded anyway without alerting investors of “Ye’s increasingly erratic behavior,” which supposedly led to “artificially inflated stock prices”.

Contrarily, the judge made reference to a 2020 Business Partner Risk disclosure shared with investors that acknowledged potential fallout from unethical behavior by business partners such as Ye. Within the document, measures to “manage such risks” by way of contract clauses (to suspend or terminate partnerships) were clearly outlined.

Although this is a major victory for the brand, reports of the revenue loss and heaps of unsold merchandisee will surely make it difficult for anyone to celebrate. On the other hand, Ye has seemed to reposition himself. At the 2024 Super Bowl, Ye secured a commercial slot to advertise the Yeezy brand on what appeared to be a website operated by his team.

Adidas Wins Class Action Lawsuit Involving Kanye West’s Antisemitic Comments & More

August 19, 2024 by newhiphopnews

It appears that Adidas is coming out with a pretty major win in court. According to an exclusive piece from AllHipHop, the sneaker and apparel giant is avoiding potentially hefty lawsuit from company investors. This legal battle has been going on for over a year now and it stems Adidas not voicing the internal concerns about Kanye West to the public. The HRSA-ILA were the ones responsible for filing the suit and they felt that the German shoe company was specifically keeping Ye’s conduct under wraps from 2013-2018. Overall, Adidas won this lawsuit thanks to there not be enough solid evidence “showing misleading statements that could have swayed investor choices”.

“Certainly, that Ye allegedly engaged in such behavior while working with adidas is troubling. This Court does not condone what Ye allegedly did. But the question before this Court is not whether to admonish Ye or hold Adidas morally accountable for Ye’s conduct”, Judge Karin J. Immergut said. Later, she went on to question, “This Court is faced with a precise legal question: has [HRSA-ILA Funds] sufficiently pleaded facts showing that Adidas misled investors and thereby committed federal securities fraud? On the current record before this Court, the answer is no”.

Adidas Survives A Huge Lawsuit

IRVINE, CALIFORNIA – JULY 29: A detail view of an Adidas logo during training camp at University of California Irvine on July 29, 2024 in Irvine, California. (Photo by Ric Tapia/Getty Images)

The HRSA-ILA was a firm believer that Adidas knew about how ugly this partnership could have gone with Kanye West since 2013. If you remember, there were some truly odd and outlandish things that Ye did early on in his tenure with the three stripes. That included the Georgia MC having executives watch adult films at his Manhattan apartment and him drawing a sw***ka on a shoe during a meeting in Germany. Of course, things then spiraled further when he went on his various anti-Semitic rants in the 2020s.

What are your thoughts on Adidas winning its class action lawsuit involving Kanye West’s volatile behavior? Is this a surprising outcome to you, why or why not? We would like to hear what you have to say, so leave your thoughts in the comments. Additionally, always keep it locked in with HNHH for all of the latest news surrounding this ongoing headline surrounding Adidas and Kanye West. Finally, stay with us for everything else going on in the music world.

[Via]

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adidas Basketball Unveils Anthony Edwards 1 Low “Night Indigo”

August 15, 2024 by newhiphopnews

adidas Basketball has launched the Anthony Edwards 1 Low “Night Indigo,” celebrating the rising star’s impressive summer performance and global success. This new colorway of Edwards’ signature shoe embodies his elite athleticism and adidas Basketball’s commitment to cutting-edge design.

The “Night Indigo” model features a futuristic design with several innovative features. The Generative Support Wing, a bold TPU element, provides enhanced stability and breathability, ensuring dynamic movement and support. The Light Boost technology promises maximum energy return while keeping the shoe lightweight. Additionally, the enlarged herringbone outsole offers superior traction, essential for optimal court performance.

Retailing at $110, the Anthony Edwards 1 Low “Night Indigo” will be available starting August 14, 2024. Fans can purchase the shoes exclusively through the adidas App, Footlocker.com, and the adidas BFS store on Champs-Élysées.

For more details and to stay updated on this release, visit adidas.com/Anthony_Edwards.

The post adidas Basketball Unveils Anthony Edwards 1 Low “Night Indigo” first appeared on The Source.

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