As most know, Travis Scott is getting close to releasing his first album in four years. We have gotten a few sneak peeks here and there. However, it appears that the rapper is taking extra measures to prevent any leaks. He even went as far as physically attaching the album to his muscular security guard by handcuffing it to his wrist. The rapper was seen leaving a record store in Hollywood earlier today. However, he wasn’t alone. His vigilant security guard accompanied him, carrying a briefcase handcuffed to his own wrist. The briefcase had the word “Utopia” written on it as he courteously held the door open for Travis Scott. Utopia, of course, is the title of the rapper’s upcoming album.
This is not merely a fashion statement; it is also an incredibly creative marketing tactic. According to a source that spoke to TMZ, the highly-anticipated album is actually contained in the briefcase. They were also informed that the complete unveiling of Travis Scott’s return to music is approaching rapidly, expected sometime during this summer. Another clue suggesting that the rapper is up to something is evident in the shoes he is wearing, which display “Utopia” on the back. One can speculate that there might be another collaboration with Nike in the works.
Travis Scott Plays “Utopia” For Houston Astros
Travis Scott played ‘Utopia’ for the Houston Astros
pic.twitter.com/EcI4isYsF9
— Complex Music (@ComplexMusic) May 15, 2023
As we inch closer to the release of Utopia, more little bits of information are released. For example, it was revealed that Travis Scott played the album for the Houston Astros. The Houston native sparked a frenzy on social media with the move, as it was yet another tease of his long awaited album. A video surfaced of Travis at the Astros’ game, where he mentioned to the cameraman that he played the team his project to motivate them against the Chicago Cubs. During his remarks, he confirmed that the album is on its way and instructed an individual named Mark to “finish the master.” As a result, the hype for Utopia has reached an all time high.
Sadly, Travis Scott has been teasing this project for a considerable amount of time. Consequently, some fans may still be somewhat skeptical about considering anything as a definitive confirmation of a release date. Despite this, the rapper has gradually been reemerging onto the music scene. For example, he recently appeared as a featured artist on close colleague Chase B’s latest single “Ring Ring.” The single also featured frequent collaborator Quavo, Cactus Jack signee Don Tolvier, and Ty Dolla $ign. Whether or not Utopia will really come in the near future is still a mystery. What do you think of the latest publicity tactics for the album? Sound off in the comments!
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