Normani is the kind of artist that lets her craft speak for itself- and cares deeply about having it represent her. Moreover, she recently appeared in a commercial for Bose’s QuietComfort Earbuds II and QuietComfort 45 Headphones and took the chance to preview a new song in the process. “Candy Paint,” which is a bustling, highly percussive, and confidence-oozing cut is her first single in a year. Furthermore, some of the last songs we covered from her were “New To You” with Tinashe, Calvin Harris, and Offset, “WE (Warm Embrace)” with Chris Brown, and her solo cut “Fair.”
In the ad itself, the 27-year-old talent spoke on how people confuse her intentions with her art. In fact, she unfortunately faced a lot of it in anticipation of her solo debut, which is coming soon according to the ad’s description. “Normani is ready for a career-defining return to the scene with her highly anticipated debut album finally on the cusp! We talked about her creative process and what it takes to make the cut for her first album” it read.
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Normani’s Bose Commercial With The Upcoming “Candy Paint”
“People sometimes confuse my commitment to the craft with perfectionism,” Normani says in the commercial. “I don’t strive for perfection, I strive to be the most authentic version of myself… I strive to create work that moves my spirit.” At one point when making “Fair,” she realized that said spirit must also undergo some vulnerability. “Sharing this record makes me uncomfortable because you have never really seen me in this light,” she expressed on Instagram. “Definitely aware that you might feel like you don’t know much about me but that’s only because it’s what makes me feel protected. i am really forcing myself to let go here. this is huge for me and hopefully this piece of art resonates. love is beautiful yet so soooo terrifying [black heart emoji] i adore you guys to the moon and back. ohhhh and believe me the uptempo s**t is coming lmaooo.”
Meanwhile, a recent Billboard interview shed some more light on “Candy Paint.” “I really wanted to create a record that allowed me to show my personality,” the Atlanta native said. “I feel like there’s a misconception. It probably has everything to do with my social media. I think that people think I’m so serious, which is the complete opposite [of me]. Anybody that really knows me knows that I’m really funny. I’m a goofball! I love to twerk. I’m just regular. I really wanted to create a record that encompassed that and allowed my personality to shine. It’s a performance record first, which I know my fans have been waiting for, for a very long time. It’s fun, energetic, bossy, it’s bold. It’s sassy but assertive, and yeah, I’m really excited to shoot the music video.” For more on Normani, check back in with HNHH.
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