It’s been a minute since we’ve seen any celebrities rocking MSCHF’s Big Red Boots. However, the Brooklyn-based collective is about to be back with a vengeance when their latest design makes its way into the hands of consumers. Earlier this week, the brand unveiled its new BWD Shoe. It’s designed so that owners can insert their foot into either the front or back. Wearing it the normal way will surely earn you lots of compliments. If you want to stand out, though, the way to go is by stepping out in a seemingly backward pair of sneakers.
As TMZ notes, the actual fit of the shoes remains unclear. Stock photos circulating online make it seem as though wearing them in the optical illusion style would feel more like a sandal than a traditional sneaker. The unique design obviously isn’t for everyone, though they’re already receiving an enthusiastic response online. They have yet to be promoted by any celebrities on social media. Still, we won’t be surprised to see MSCHF roll out another star-studded marketing campaign for the BWD Show in the coming weeks.
MSCHF’s New BWD Shoe
MSCHF’s BWD shoe goes both ways
pic.twitter.com/1ChKHyhs2U
— highsnobiety (@highsnobiety) March 23, 2023
As you may recall, Ciara and Iggy Azalea both donned the Big Red Boots earlier this year. The former paired hers with a Michael Jackson shirt while dancing in the mirror. The latter showed off even more skin in a tiny red thong and a white t-shirt. Others to step out in the viral shoes include Pardison Fontaine, Lil Wayne, and Fivio Foreign, who was heavily clowned for his look at the time.
MSCHF’s BWD Shoe will drop on April 11th. It will be available for purchase exclusively on the brand’s website or the MSCHF Sneakers app. The price for the fashion-forward runners is $135. They’ll reportedly only be on sale for a one-hour window beginning at 2 PM ET. The cost is far lower than the Big Red Boots, which sold for $350, though it’s likely they’ll end up running eager shoppers far higher amounts on resale sites. Do you plan to snag yourself a pair? Let us know in the comments, and check back later for more sneaker updates.
[Via]