LeBron James is a cyclist? Ya’ll knew that? Well guess so because the NBA star turned mogul and Canyon Bicycles just launched their “Find Your Freedom” campaign. The launch features a visual showcasing LeBron alongside several Canyon athletes.
This collab between Canyon and James is not new, guess we been out the loop, although it appears to be the first time folks are hearing about it.
Get this, back in 2022, LeBron James made a significant investment in Canyon Bicycles, totaling €30 million ($30.5 million), no small sum, through his investment firm LRMR Ventures. What’s interesting is that move wasn’t James’s first penetration into the cycling industry, as he was part of a smaller investment deal with Cannondale in 2008. Let us find out King James is about to be on the Tour de France – kidding. But if it happens, we predicted the idea first, ha!
Diving into the partnership/investment, James’s investments in cycling align with the spirit of the “Find Your Freedom” campaign.
Of course LeBron being LeBron the philanthropist via his LeBron James Family Foundation, he has donated hundreds of bikes and helmets to children in his hometown of Akron, Ohio.
That makes sense because cycling played a crucial role in James’s childhood, growing up when his family didn’t even own a car, and riding his bike was a primary way he got around town. But let’s not forget he did have a Hummer in like 11th grade so things turned around from there, Just sayin …
But obviously, his personal connection is a genuine reason why bicycles are a key part of his charitable efforts.
So the “Find Your Freedom” campaign, places an emphasis on the joy of cycling, and the visual was filmed in James’s adopted city of Los Angeles.
Business is business with James and his connection to Canyon far exceeds charitable gifts. As mentioned he has a financial stake. Canyon employs a consumer-direct approach providing competitive pricing, allowing their bikes to be more accessible to a broader global audience. Now with James being a face associated with the brand, his influence will likely inspire more people to consider cycling as a healthy lifestyle or hobby.
Check out the visual.
The post LeBron James and Canyon Bicycles Unveil ‘Find Your Freedom’ Campaign first appeared on The Source.
The post LeBron James and Canyon Bicycles Unveil ‘Find Your Freedom’ Campaign appeared first on The Source.