Latto’s new album Sugar Honey Iced Tea got a lot of love from her fanbase and from the wider hip-hop sphere… But comparison is the thief of joy. Moreover, some of her rival fanbases online, including that of Nicki Minaj and her big beef opponent Ice Spice, clowned the project’s first week sales projections, which point to a number 17 debut on the Billboard 200 chart with around 27,000 in album-equivalent units sold. Of course, this isn’t the worst chart debut of all time for an artist of the Atlanta femcee’s visibility, but it certainly isn’t making the big commercial splash that she and many others likely hoped for.
Numbers aren’t everything, but the fact that Latto has these feuds with other female rappers makes her (and them) an easy target for ridicule and clowning when things don’t go perfectly. But everyone would benefit from remembering that, beyond the very tip-top of the game which is still seeing diminishing returns compared to years past, pretty much every artist in the mainstream is finding it more and more difficult to get their sales numbers up without a massive and calculated backing campaign from the industry. For example, Ice Spice’s Y2K! debuted with 28,000 in first-week sales at number 18 on the Billboard chart, and despite it being about half the runtime of Sugar Honey Iced Tea, it still puts both LPs at pretty much the same level of commercial success for now.
Read More: Latto Labeling Lil’ Kim The G.O.A.T. Of Female MCs Has Nicki Minaj Fans In An Uproar
Latto Haters Clown Her (And Fans Defend Her) Over First Week Sales Projections For Sugar Honey Iced Tea
Instead, what will really differentiate a lot of these albums and narratives is longevity and how these femcees and other artists across the industry will maintain their momentum or squander it. In Latto’s case, she’s got a tour coming up very soon that could help in this regard. Find more reactions to Sugar Honey Iced Tea‘s sales projections down below.
More Fan Reactions
Latto been in the industry since she was 15 ( for 11 years ) and only doing 20k sales.. Mind u she not a new girl, this her third album and she couldn’t outsell ICE SPICE
??? pic.twitter.com/pQOyPpoz64
— WRITE A RAP
| FAN Account (@WriteARapSis) August 14, 2024
Shit. I supported though, fuck them numbers. @Latto ate that album DOWNNNN fr
— 𝔻𝕖𝔻𝕖’𝕤 𝕃𝕒𝕓𝕠𝕣𝕒𝕥𝕠𝕣𝕪
(@wejawrld) August 14, 2024
Latto becomes the SECOND female rapper in HISTORY to chart 0 SONGS following an album release on Spotify. First Place is Megan with all of her albums.
No songs from Latto’s S.H.I.T album appeared on US or Global Spotify charts
Congratulations
on this RECORD Achievement pic.twitter.com/3VtfIUI0ey
— WRITE A RAP
The album is good… the simple fact that ice spice keeps hitting the top charts makes me REALLY question the whole music industry. Bitches hate Latto for absolutely no reason like ya look so miserable hating on her constantly
https://t.co/ogGCL6D09B
— ✧KARMA✧
(@bohobabe444x) August 14, 2024
Meanwhile, this is what Ice Spice had to say about her and Latto’s beef. “I feel like if we ever spoke and I asked her ‘What’s the issue?’ it’d be like a blank stare,” she expressed during a recent interview. “It’d really be no issue whatsoever. Especially from me. I can understand a friendly competition, but I just feel like at this point it’s a joke that she’s just dragged out, and it’s just not even funny. Like, bro, ‘Think U The S**t’ is from January. You’re going to post a piece of s**t cake to announce something that’s good news for you? But it is kind of a compliment because you’re talking about something that’s supposed to be a fun moment for you and you’re making it about me… again.”
Read More: Latto Adds “Chicken Grease” To Her New Album After A Boatload Of Fan Requests
The post Latto Takes Heat From Ice Spice Fans Amid Disappointing Sales Projections appeared first on HotNewHipHop.