Ye

Ye’s Yeezy Brand Is Being Sued Over Shipping Delays

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Complex reports that Yeezy, the apparel brand founded by Ye, the artist formerly known as Kanye West, is being sued in California for “failing to ship items within thirty days and failing to provide adequate delay notices” to customers. Recently elected L.A. County District Attorney George Gascón filed the suit last Friday, October 22 on behalf of the State of California, pointing out how Yeezy violated California state business codes.

Essentially, in California, any product purchased online must be shipped within 30 days. If there will be any delays, the merchant must either notify its customers, provide a refund, or inform consumers of any other possible solutions. Yeezy allegedly “made untrue or misleading statement regarding its ability to ship products within a certain timeframe, particularly where customers paid an additional charge for expedited shipping.”

Other counties included in the suit are Alameda, Napa, and Sonoma. The suit wants the company fined $2,500 per violation. The Yeezy brand has proven to be popular and lucrative for the artist, with Yeezy’s Gap deal approaching a $3-4 billion estimated value and items like the puffer jacket the producer wore at his Donda listening events and his Adidas sneakers sending fans clamoring and often selling out within hours of release.

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Ye Visited A McDonalds’ In Sweden And Quickly Inspired A New ‘Treat Yeself’ Ad Campaign

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When most people go to McDonald’s, the end result is usually the customer ending up with some food to eat. If you’re Ye, though, that happens, but also your visit gets turned into a national ad campaign.

Two days ago (October 18), the artist previously known as Kanye West visited a McDonald’s location in Sweden and had himself a meal. Those who oversee the restaurant in the country saw an opportunity, as they went ahead and used Ye’s order as promotional material. The very next day, the chain shared images on social media of Ye’s order — chicken sandwich, chicken wings, fries, chocolate milkshake, frappé, and dipping sauces — and included the slogan “Treat Yeself.”

Ye’s love of McDonald’s isn’t new. Back in 2018, he tweeted, “McDonald’s is my favorite restaurant.”

Attentive music fans might at this point be wondering where the love for Adele is: The singer recently declared that she absolutely stans McDonald’s, saying, “My ideal meal, my death row meal, my last meal would be a chicken nugget with a Big Mac and then fries. That’s my three-course. I eat it at least once a week.”

Of course, McDonald’s has enjoyed a healthy relationship with the music world lately, as they have had promotional campaigns with Saweetie, Travis Scott, BTS, and others.

Lil Nas X And Jack Harlow Are Pumped About ‘Industry Baby’ Finally Reaching No. 1 On The Hot 100 Chart

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Lil Nas X released his Jack Harlow-featuring single “Industry Baby” back in July 23, but it was held back from having a No. 1 debut on the Billboard Hot 100 chart: It made its first chart appearance at No. 2 on the August 7 tally, the same week that BTS’ “Butter” became the longest-running No. 1 song of the year. Now, well over a month after its chart debut, “Industry Baby” is finally on top, as it’s No. 1 on the new Hot 100 dated October 23.

The song is Nas’ third chart-topper, after “Old Town Road” and “Montero (Call Me By Your Name).” Meanwhile, it’s Harlow’s first No. 1, as his previous peak was at No. 2 with “Whats Poppin” and pre-No. 1 “Industry Baby.”

Both rappers were over the moon about the achievement. Nas wrote on Twitter, “IT TOOK A FEW MONTHS BUT WE HERE! THANK U EVERYBODY! INDUSTRY BABY IS THE NUMBER 1 SONG IN THE WORLD! LESSSSSGOOOOOO!” Harlow also wrote, “My first number one… I’d be lying if I said I didn’t see this coming while I was writing my verse. This song is something I’m gonna be proud to be a part of for the rest of my life. Thank you for having me @LilNasX.”

This song is also a big one for Ye (the artist known until recently as Kanye West), as it’s his fifth No. 1 song as a producer. It was a good week for Ed Sheeran, too, as “Bad Habits” (No. 4) and “Shivers” (No. 10) are both in the top 10. This is the second time he has had two tracks simultaneously in the top 10, the previous time coming in January 2017 when “Shape Of You” and “Castle On The Hill” charted at Nos. 1 and 6, respectively.

Some artists covered here are Warner Music artists. Uproxx is an independent subsidiary of Warner Music Group.

Kanye West Is Officially Changing His Name To Just ‘Ye’

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Rolling Stone reports that Kanye West is no more — the Donda artist will now be known as simply “Ye,” according to the Los Angeles Superior Court and Judge Michelle Williams Court, who signed off on the change. Kanye initially filed his petition to have his name changed on August 24, citing “personal reasons.”

He later explained the change in an interview with Big Boy: “I believe ‘ye’ is the most commonly used word in the Bible, and in the Bible, it means ‘you,’” he reasoned. “So it’s I’m you, I’m us, it’s us. It went from being Kanye which means the only one to just Ye being a reflection of our good, our bad, our confused, our everything.”

Far be it from me to judge anyone on goofy name changes, but that reasoning seems muddled for what is essentially just a shortening of his actual name (also, it betrays a critical lack of understanding of how the English language evolved in the 500 or so years since the King James Version of the Christian Bible was thrown together — something that Ye’s Nebuchadnezzar line reading already prepared me for a couple of years ago).

The name change isn’t the only big move he’s making; it was recently reported that Ye had put his Wyoming ranch up for sale, just after closing on a new home in Malibu.

Kanye West Reportedly Files To Legally Change His Name To ‘Ye’

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When Kanye is on a roll, there is very little anyone or anything can do to stop him, not even something silly like a birth certificate. In between tweaking his still-not-yet-released album, Donda, and reportedly rebuilding his childhood home inside Soldier Field stadium for the album’s Chicago listening event, he is also working on a legal name change. Though Kanye Omari West certainly has a nice ring to it, TMZ reports that Yeezy now wants to be officially known simply as “Ye.”

Kanye filed the documents for the name change in California, where changes are generally unanimously approved unless they seem designed to enable or commit fraud. That doesn’t seem to be the case here, so likely the transition will go through. Even though plenty of past lyrics double down on the “Mr. West” moniker, that will be a thing of Kanye’s past after this… just like his marriage to Mrs. Kardashian West. Yeah, Kim is still using her married name even though it might not be Kanye’s own legal last name very much longer. Perhaps that’s part of the motivation for the shift? Either way, get used to referring to the artist-formerly-known-as-Kanye as the even simpler Ye. Since it’s been his nickname for years it won’t be too jarring, but if he starts switching back and forth like Puff Daddy/P. Diddy/Love, things could get tricky.