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Royce Da 5’9″ has been steadily putting out incredible music for decades now, and his latest body of work, the self-produced The Allegory, secured him the first Grammy nomination of his career. With one year having officially passed since Nickel released his milestone-achieving project, the Detroit lyricist came through with some visuals for one of the album’s standout tracks in “I Don’t Age.” 

Visually, Royce opts to keep things relatively straightforward, at least in front of the camera. Behind the camera is another story altogether, however, as director Joe LeFleur utilizes the illusion of one singular long take for maximum immersion. All the while, Royce channels effortless charisma as a leading man, strolling through a dynamic household while chopping it up with the likes of KXNG Crooked and the Horseshoe Gang. There’s plenty of detail to appreciate in “I Don’t Age,” provided you can shift focus away from Royce’s bars and concentrate entirely on the visuals.

On that note, be sure to show some love to The Allegory in the comments. With the Grammy Awards set to transpire on Sunday, March 14th, many will likely be curious to tune in to the Best Rap Album category, where Nickel is set to go head-to-head with D Smoke, Freddie Gibbs, Nas, and Jay Electronica. A fierce competition, but one that Royce has been well conditioned for — after all, this is a man that does not age. 

Wiz Khalifa dropped off his EP The Saga of Wiz Khalifa in the early half of 2020, followed by the deluxe version of the project arriving in October. While the standard edition included features from Megan thee Stallion, Quavo, Tyga, and fellow Taylor Gang member Ty Dolla Sign, the deluxe saw the edition of eight new tracks with Rubi Rose, A Boogie Wit da Hoodie, and more. Today (February 23), the Grammy-nominated Pittsburgh rapper unleashed the trippy new visual for his track with the Bronx rapper “Millions.”  

“Millions” was produced by newcomer Ryan Elis, who was the winner of the producer contest on an episode of Khalifa’s 5-part Apple Music docuseries Wiz Khalifa: Behind the Cam. Inspired by a similar situation that happened to him when he was 16 and given the chance to work in Pittsburgh’s ID Labs recording studio by E. Dan. In the episode titled “A Chance with Wiz,” he gave a chance to up-and-coming producers to engineer a beat for him, and he then would pick his favorite and develop it into a song.

The docuseries will be available to view tomorrow, February 24th after previously premiering on Apple in 2019. 

Check out the psychedelic new visual and let us know what you think down in the comments. 

Juice WRLD’s estate has officially released the music video for “Conversations”, which includes footage of the late Chicago rapper freestyling in his tour bus.

The video, directed by Steve Cannon, includes some unseen footage of the rapper in the studio and his tour bus, juxtaposed with scenes of dirt bikers pulling off impressive stunts. After the song plays out, Juice WRLD appears on his bus with a couple of friends hyping him up as he freestyles. He starts by catching his flow and repeating the same line a few times before he gets to feeling himself, going off with lyrics about his fashion and more. “Pull up and I shoot your b*tch right in her breast, I don’t got respect, n***a, I disrespect,” he rhymes, which seems to really get him going on a tangent.

The freestyle previously hadn’t been released. 

“Conversations” was recently certified platinum at the beginning of this month, so it makes sense that Lil Bibby and everybody else on Juice’s team would want to release something special.

What do you think of the video?