Last weekend, Kendrick Lamar announced that he’ll be headlining the Super Bowl LIX Halftime Show. The announcement has since prompted mixed reactions from social media users and peers. Many are outraged that the Compton-born performer was chosen over Lil Wayne, as the game will take place in his hometown of New Orleans. Others see it as the cherry on top of an already huge year for Kendrick, who came out victorious in his lyrical battle with Drake.
During a recent episode of New Rory & Mal, however, Mal claimed that Drake has been asked to headline the Super Bowl various times. His revelation left his co-hosts, and most viewers, incredibly skeptical. After all, turning an opportunity like that down on multiple occasions seems odd, as does the fact that this is the first the public is hearing of this.
“I don’t know why he would turn it down,” Mal added. “That’s up to the artist.” According to Bloomberg, however, sources have now shut this rumor down. “It’s a blatant lie,” one of them told the outlet. Reportedly, Drake hasn’t been offered the opportunity a single time in the five years since Jay-Z’s Roc Nation partnered with the NFL. With that being said, Mal also claimed that he spoke to Drake earlier this week. He said that the topic of Kendrick headlining the Super Bowl happened to come up.
Mal didn’t share too many details of what Drake allegedly had to say about it. He did suggest, however, that the Toronto rapper was unfazed by the announcement. “A lot of it was just laughing, man,” Mal said. “It’s just like ‘word this is what y’all want to see? Like, okay.’” What do you think of Bloomberg hearing from sources that Drake hasn’t actually been offered an opportunity to perform at the Super Bowl since the NFL partnered with Jay-Z’s Roc Nation? Share your thoughts in the comments section down below and keep an eye on HNHH for more updates.
“Is there a more important city traditionally in American culinary history, a more vibrant, diverse, and influential? Probably not,” the late Anthony Bourdain once described the city of New Orleans, home of the Saints, jazz music, and the birthplace of Dwayne Michael Carter II, the rapper we’ve grown to love as Lil Wayne. For about three decades, Weezy F. Baby has been an anchor in hip-hop’s 51-year history, an artist with deep roots in his city’s contributions to music as a whole. There isn’t another artist alive who could replicate his creativity, quirkiness, thought, or flow patterns, but many have tried. Even those who attempted to keep up found themselves getting outrapped on their own song or outperformed on their own beat. As he said in a Super Bowl interview in 2002: “I been went platinum, just not off records.” For an artist to be as revered lyrically as he is commercially (Tha Carter III is among a handful of hip-hop albums to ever move one million units in the first week), and with the longevity he has, Wayne’s impact across the world can be felt, even when it’s not always acknowledged.
Hence why Kendrick Lamar’s announcement as the Super Bowl Halftime Show headliner in New Orleans is less shocking than it is disappointing. Wayne has expressed a desire to perform at the Super Bowl throughout the past year, and it only made sense considering how Jay-Z and Roc Nation have not only uplifted hip-hop but emphasized the importance of regional culture, as we’ve seen with Snoop Dogg and Dr. Dre. Wayne is NOLA’s flagship artist, one of the most celebrated musical talents of all time whose reflected his hometown through the damage of Katrina and uplifted its talents through his Lil Weezyana Festival. His absence from the Super Bowl stage is a missed opportunity, but, frankly, it should’ve been expected since Usher took the stage.
For anyone who has expressed their grievances over the situation, we must ask a critical question: what has Lil Wayne done in the past year to warrant a Super Bowl Halftime Show? If we take a glance at each artist who performed during the Halftime Show under Jay-Z’s tutelage, there was a build-up of momentum to that performance. Usher became the star of Las Vegas, thanks to his world-class residency; The Weeknd emerged triumphant post-pandemic. Snoop Dogg and Dr. Dre brought hometown pride to Los Angeles in the same year that they celebrated the 30th anniversary of The Chronic while curating an intergenerational performance that included Eminem, 50 Cent, Mary J. Blige, and Kendrick Lamar.
All of that to say: Lil Wayne simply hasn’t done enough in the past year. According to Brian Zisook, the co-founder of Audiomack, it’s the Super Bowl, Apple Music, and its sponsors who look at eight categories when selecting the Halftime Show performer: availability, superstar status, popularity, global impact, reach, live performance, a catalog of hits to fill 12-15 minutes, and new music on the horizon.
It’s been over two years since Lil Wayne launched a countdown for Tha Carter VI and, as of now, we haven’t received a promising single that indicates that it’s officially on the way. Not to mention, Lil Wayne hasn’t really toured any major stadiums or arenas as of late with the exception of his brief stint with Drake earlier this year. In 2023, he embarked on the Welcome To The Carter Tour, where he played in smaller, more intimate venues. And if we look at sales, the last three projects he was involved in, Trust Fund Babies with Rich The Kid, Tha Fix Before Tha VI, and Welcome 2Collegrove with 2 Chainz all failed to move more than 34,000 in their first week. Let me be clear: first week sales do not mean anything but Lil Wayne’s Tha Carter III remains one of five albums to have ever moved one million units in the first week. Wayne’s best work recently has been the features run he’s been on. Simply based on statistics, which presumably is the only aspect that the NFL’s corporate office is interested in, Wayne’s pull in 2024 isn’t as strong as it once was before his issues with Birdman put his career on ice for a few years.
Lil Wayne encompasses most of the qualities that Zisook laid out, just not all of them. His superstar status is undeniable, but is the global appreciation for him on par with his legacy in America? His performances are often subpar. Let’s not forget that this is the same guy who needs a teleprompter while on stage because he’s recorded more music than he’s capable of remembering. And perhaps, there also needs to be some sort of reckoning of who Lil Wayne is and his appeal. The controversies that have riddled the recent years of his career, from his stance on BLM to endorsing Donald Trump in 2020, could have opened a can of worms that would overshadow the prestige of the Halftime show right before one of the most important presidential elections in history that could very well result in the first Woman of Color being elected into the Oval Office. Part of Roc Nation’s partnership with the NFL is to “amplify the league’s social justice efforts.” Plus, do we really think that Wayne will be able to get through a 12-15 minute setlist of his greatest hits without mentioning cunnilingus… on the biggest stage in America? None of this is to downplay why Lil Wayne deserved the spot as a legend and an ambassador of New Orleans but rather, food for thought as to the possible reasons he may have been overlooked in the eyes of the NFL. Wayne’s lack of filter and awareness of his surroundings has been a gift and a curse to his public persona.
PHILADELPHIA, PENNSYLVANIA – JUNE 01: Lil Wayne performs at 2024 Roots Picnic at Fairmount Park on June 01, 2024 in Philadelphia, Pennsylvania. (Photo by Kayla Oaddams/Getty Images)
On the surface, the optics of Kendrick Lamar headlining the Super Bowl in New Orleans seem just plain petty. However, it makes sense within the criteria of what the NFL expects. Kendrick Lamar made the most out of a few months. “Not Like Us” remains in the Top 10 of the Billboard Hot 100 and basically held down the third spot on the chart for the majority of the summer. Then, there’s the Pop Out, which, in retrospect, feels like the predecessor to his Super Bowl announcement. Tickets sold out almost immediately; Dot brought out the entirety of Los Angeles and has the most minutes watched of any Amazon Music production on Twitch and Prime platforms. On the heels of a historic beef, Kendrick Lamar emerged triumphant in numbers and content, and this Super Bowl performance is the paper bag of dog sh*t burning on Drake’s porch. There’s no way Drake could stomp it out without stepping in sh*t himself.
“Not Like Us” is ultimately rooted in Patriotism, and there’s nothing more American than football. While it served as a nail-in-the-coffin offering during a heated week-long battle between Drake and Kendrick Lamar that turned into a U.S. vs. Canada debate, it clearly forced everyone within hip-hop (and outside of it) to pick a side. At this point, the internet has run with the theory that Jay-Z’s alleged issues with Drake, Lil Wayne, Birdman, and Nicki Minaj helped Kendrick Lamar make history as the first rapper to headline the Super Bow, but we can’t really be certain if that’s the case. We could unpack the web of connections between these artists for days and likely wouldn’t land on a concrete theory as to why Weezy was snubbed this year. However, the situation, as a whole, could be a predicament for Lil Wayne, whose loyalty to Drake has been in question recently after Wayne wore an XO chain in the music video for Jon Baptiste’s “Uneasy.” Considering that Kendrick Lamar will probably bring out a guest on stage, would he extend an invite to the GOAT? And if so, would Lil Wayne sacrifice his allegiance to Drake for hometown pride? Regardless of the outcome, the Super Bowl already kicked off the type of discourse they would’ve wanted in the first place.
Apple Music Super Bowl 2025 Halftime Show is already facing backlash. Today (September 8), Kendrick Lamar was announced as the show’s featured performer. Given the chart-topping year Kendrick has had and his victory in the Drake beef, you’d think the public would rally behind the choice. However, this not the case for one understandable reason—its location.
Next year, the big game is heading to New Orleans. Based on the alone hip-hop heads assumed Lil Wayne was a sure in, which included his longtime engineer Fabian Marasciullo. Well, not Jay-Z. Thanks to his role as the NFL’s music strategist and the Roc Nation partnership with the league, he’s opinion far outweighs the public. In a statement, Jay-Z stood by Kendrick Lamar’s selection.
“Kendrick Lamar is truly a once-in-a-generation artist and performer,” he said. “His deep love for hip-hop and culture informs his artistic vision. He has an unparalleled ability to define and influence culture globally. Kendrick’s work transcends music, and his impact will be felt for years to come.”
Jay-Z isn’t alone. Former Apple Music Super Bowl Halftime Show headliner, Rihanna, subtly showed her support by liking Kendrick’s reveal post on Instagram.
Contrarily, Master P agreed with users online’s sentiments urging that Lil Wayne be considered for the slot.
“As Ambassador of Entertainment in the City of New Orleans I have to agree with the fans that Lil Wayne should be a part of this celebration as well,” he wrote. “He’s one of the greatest hip-hop artists alive, still relevant and he’s a New Orleans native. Let’s not miss this cultural moment in the South. Life is too short! We have to give our legends their flowers while they are here.”
The show isn’t set until February 2025, so this saga is far from over.
Usually this early into the NFL season, diehard football fanatics debate which team will go all the way. Well, this year things are a bit different. Instead of sports fans nearly coming to blows over their favorite franchise, it is the music fans popping off.
Today (September 8), Kendrick Lamar announced that he would perform at the Super Bowl LIX Halftime Show. While users online, including Lil Wayne’s longtime engineer Fabian Marasciullo, weren’t a fan of his selection, he did receive one notable co-sign. Over on Instagram, Rihanna showed her support of Kendrick Lamar by liking his reveal post (viewable here).
As the record-breaking headliner for Super Bowl 2023, Rihanna knows a thing or two about the football’s biggest stage. Still, users online are not buckling from their stance.
Many pointed about that the coveted show tapped Usher for Super Bowl 2024’s Halftime Show following his groundbreaking dominance in Las Vegas. Since, Super Bowl 2025 in New Orleans, Lil Wayne should’ve been selected for the slot. Back February, during an appearance on YG and Stevie’s 4HUNNID podcast, Lil Wayne made it crystal clear that he would be down if asked. He also expressed how sentimental the moment would be giving that NOLA is his hometown and where his career started by way of the Hot Boys.
The NFL is officially back. It is next to impossible to predict which franchise will play in the championship game. However, music fans already know what to look forward to for Super Bowl 2025’s Halftime Show in New Orleans.
Today (September 8), Kendrick Lamar announced that he would perform during the highly watched television performance. Initially, users online were excited to read the news. However, other quickly chimed in to express their frustration over hometown hero Lil Wayne being overlooked despite publically entering his bid.
Lil Wayne’s longtime engineer and friend, Fabian Marasciullo took to his Instagram Stories to voiced his displeasure. “Confused,” he wrote. “Disappointed. Angry. But most of all, inspired.”
He went on to seemingly shade Kendrick Lamar, writing: “Will never again be in a position or have the GOAT [Lil Wayne] in a position where we are at the mercy of someone else’s decision. We will make the decisions.”
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Rumors about Super Bowl 2025’s Halftime Show performers have been floating around online for months. At one point, pop stars Miley Cyrus and Taylor Swift were supposedly in talks with the NFL to secure the spot. The public now knows that to be seemingly false.
Although Kendrick Lamar is set to take the stage, maybe he will bring Lil Wayne out. They do have a collaborative track (“Mona Lisa”) together, but given Lil Wayne’s close affiliation with Drake users doubt that would happen due to their heated beef on wax this summer alone.
