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SOURCE SPORTS: Roc Nation Sports International Launches ‘RNSI Productions’

July 19, 2023 by newhiphopnews

Roc Nation Sports International is making strides in the content creation and video production space with the launch of RNSI Productions. This new venture aims to enhance storytelling capabilities for clients and partners worldwide, solidifying Roc Nation Sports International’s position as industry leaders in agency content creation.

RNSI Productions, led by Head of Strategy and Content Rob Simpkins, boasts a dedicated video production team based in Roc Nation Sports International’s London office. This team travels extensively to capture captivating content featuring a comprehensive roster of world-class athletes and partners.

The roster includes renowned footballers such as Kevin De Bruyne, Romelu Lukaku, Vini Jr., Federico Dimarco, Chris Richards, Gabriel Martinelli, Endrick, Jack McGlynn, and Axel Witsel. Additionally, international rugby stars like Siya Kolisi, Maro Itoje, Cheslin Kolbe, Marcus Smith, Ellis Genge, and Ardie Savea are part of the roster. RNSI also provides consultation services to prominent organizations in the sports world.

President of Roc Nation Sports International, Michael Yormark, expressed pride in the outstanding content created by RNSI Productions. Notable examples include collaborations with the Ryder Cup golf competition, where RNSI showcases the drama and excitement of the event to new audiences.

“This project will serve to further enhance our story-telling capabilities through visually appealing, customised video content, which will enhance the marketing and brand awareness of our athletes and partners,” Yormark commented.

Additionally, RNSI Productions crafted an energetic and engaging content piece for Serie A, displayed on the largest outdoor screen in Times Square, New York, showcasing the artistry and essence of Italian football.

Simpkins emphasized the excitement of contributing to numerous productions that bring unique and captivating stories to life. The launch of RNSI Productions signals a new chapter in Roc Nation Sports International’s commitment to delivering compelling visual narratives in the sports industry.

“It’s incredible to be part of such a passionate team of content creators, and there are an array of exciting projects we are working on. As an agency, our mission is to deliver the most dedicated full service representation to our world-class clients, as well as to be different and challenge the status quo, and RNSI Productions is another initiative that speaks to this commitment!”

The post SOURCE SPORTS: Roc Nation Sports International Launches ‘RNSI Productions’ first appeared on The Source.

The post SOURCE SPORTS: Roc Nation Sports International Launches ‘RNSI Productions’ appeared first on The Source.

Jay-Z & Roc Nation Sports Reaching A Deal With Serie A Soccer

July 11, 2023 by newhiphopnews

Jay-Z’s Roc Nation Sports is becoming a global player in the sports industry. Roc Nation Sports president Michael Yormark announced a new partnership with the Italy soccer league Serie A. According to Deadline, this is a “strategic partnership” in which Roc Nation Sports will help the premier Italian futbol league become a major player in the North American sports sphere. While the two sides originally joined forces in 2019, Monday marks the first day of their official deal.

“We are super excited to help Serie A expand its brand throughout America,” Yormark said, “while helping to develop meaningful commercial partnerships along with enhanced brand visibility.” Growth is the name of the game for Serie A, and Jay-Z is looking to grow both his sports empire and the profile of international soccer in the United States. With the U.S. Women’s National Team being the pinnacle of soccer greatness and the Men’s National Team on the up and up, this is a smart time to enter a massive deal with anything soccer.

Jay-Z’s Sports Empire Is Growing

Made in Italy, Celebrated Globally…
Welcome to the Family @SerieA pic.twitter.com/18pcLa04Zz

— Roc Nation Sports International (@RocNationSI) July 10, 2023

This is the second acquisition for Roc Nation Sports in the world of international soccer. Just days before, Jay-Z and the company reached another deal with TFM, a Brazilian soccer agency. TFM plus Roc Nation now has 120 players represented, including Kevin De Bruyne of Manchester City and Gabriel Martinelli of Arsenal. Hova now has influence in both South America and Europe in terms of soccer profiles. The Roc Nation Sports International Twitter handle dropped a welcome video for the Serie A acquisition. “Made in Italy, Celebrated Globally… Welcome to the Family,” the caption read.

Seria A is a world-famous soccer league with over 95 years of history under its belt. It also touts iconic sports franchises like Juventus and A.C. Milan. The new deals with Brazil and Italy will shake up the revenue margins of agents and players, according to Forbes. With two massive contracts in place, Jay-Z is looking to continue his international influence with potential deals in the near future.

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The post Jay-Z & Roc Nation Sports Reaching A Deal With Serie A Soccer appeared first on HotNewHipHop.

Jay-Z’s Roc Nation Sports Comes To Brazil Through Agency Acquisition

July 9, 2023 by newhiphopnews

Jay-Z’s multi-hyphenate and incredibly successful entertainment company Roc Nation is adding yet another specialty to their roster. Moreover, according to AllHipHop and Khel Now reports, its Sports management division recently acquired TFM, a Brazilian soccer agency, and thus planted its flag in South America. Furthermore, TFM represents some of the most exciting talent in the country including Gabriel Teodoro Martinelli, Endrick Felipe Moreira de Sousa, and José Paixão de Oliveira Júnior. In addition, reports suggest that the new deal won’t temporarily hinder the São Paulo office’s operations or setup. However, they will apparently change its name to Roc Nation Sports Brazil.

Still, while this may be seen as a controversial move by some, the soccer agency will maintain a lot of independence. For example, TFM’s founder Frederico Pena will remain director of the company. Also, Roc Nation has a long history of managing artists, athletes, and other influential figures alike that kept a sense of freedom in their partnership. In terms of sports, even though they only managed artists from its inception in 2008, in 2018 they sought to represent athletes, as well.

Jay-Z Announcing Roc Nation & NFL Partnership

NEW YORK, NEW YORK – AUGUST 14: Jay Z at the Roc Nation and NFL Partnership Announcement at Roc Nation on August 14, 2019 in New York City. (Photo by Kevin Mazur/Getty Images for Roc Nation)

Upon that announcement, they signed Kevin Durant, who then played for the Oklahoma City Thunder. Another star they picked up was Victor Cruz of the New York Giants, and since then, Roc Nation represents around 200 athletes from all over the states- and now America. They dabble in a lot of different sports, too: cricket, rugby, soccer, basketball, baseball, and football are among their specialties. Not only that, but Roc Nation Sports also serves as consultant for many major organizations like the NFL, AC Milan, and the United Rugby League.

Meanwhile, the Roc’s mogul, Hov, shows off a lot of the company’s success through his material wealth and luxurious lifestyle. Of course, he’s not the only moving piece in the management company, but everyone certainly got their pockets fatter as a result. The New York rapper and business, man, pulled up to Michael Rubin’s 4th of July party with a $7 million watch in all-white. For more on Roc Nation Sports and the latest updates on Jay-Z, stick around on HNHH.

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SOURCE SPORTS: Roc Nation Sports International (RNSI) Expands into Brazil, Signs Soccer Superstar Vinicius Jr.

July 7, 2023 by newhiphopnews

Roc Nation Sports International (RNSI) is making a significant move into the South American football market with the launch of Roc Nation Sports Brazil. This expansion is made possible by acquiring TFM Agency, a prestigious Brazilian football agency based in São Paulo.

TFM Agency currently represents over 100 footballers, including the renowned Vinicius Jr, who plays for Real Madrid and Brazil. With the integration of TFM into Roc Nation Sports Brazil, these talented athletes will now receive the same high-level service enjoyed by stars like Kevin De Bruyne, Romelu Lukaku, and Federico Dimarco under RNSI.

Frederico Pena, founder of TFM Agency, will assume the role of President of Roc Nation Sports Brazil. His partners Marcos Casseb, Lucas Mineiro, Renato Martinez, Octavio Rigoni, and Thiago Freitas will join him.

“In terms of football, Brazil is the center of it all,” says Juan Perez, President and Founder of Roc Nation Sports. “I strongly identify with a culture that has such an incredible passion for sport and music. Our influence in this game is growing and this move shows our intentions to the world.”

“By introducing a full-service sports representation service to South America, we are providing a level of service that has never before existed in this market, and one that our players truly deserve,” added Frederico Pena. “Roc Nation embodies the pinnacle of culture, sports, and entertainment. It made perfect sense to join Roc Nation, elevate our operations, and provide our athletes with comprehensive, global representation.”

Michael Yormark, President of Roc Nation Sports International, added: “It fills me with pride to finally announce our expansion into Brazil. When we started this venture in 2019, I had a lot of ambitions for RNSI. Since then, we’ve grown across Europe, South Africa & the US. This marks a continuation of what we are building here at Roc Nation; ‘Best in Class’ representation for some of the greatest athletes in the world. I’m also super excited that Alan Redmond, our EVP & Global Head of Football will be working closely with Fred Pena and his team to grow our football business worldwide.”

With this strategic acquisition, Roc Nation Sports International continues its global expansion plans to revolutionize sports representation in new and diverse markets as they move forward in 2023 and beyond.

The post SOURCE SPORTS: Roc Nation Sports International (RNSI) Expands into Brazil, Signs Soccer Superstar Vinicius Jr. appeared first on The Source.

SOURCE SPORTS: Roc Nation Sports Partners with Ryder Cup to Reach New Audiences, DJ Khaled Named Ambassador

June 27, 2023 by newhiphopnews

Roc Nation Sports International (RNSI) has announced an unprecedented consultancy partnership with the illustrious Ryder Cup. This groundbreaking collaboration aims to leverage Roc Nation’s extensive influence to introduce the intense drama and excitement of golf’s premier team competition to new audiences, building anticipation for the 44th edition of the Ryder Cup set to take place in Rome this September.

As part of this momentous announcement, Grammy award-winning artist, producer, and avid golfer DJ Khaled has been appointed as an ambassador for the Ryder Cup. In his role, DJ Khaled will work closely with the Ryder Cup to bridge the gap between golf, music, and entertainment, offering an authentic connection rooted in his genuine passion for the sport.

“Today is a great day as we announce our partnership with the iconic Ryder Cup,” says Michael Yormark, President of Roc Nation Sports International. “We will make the most of our industry expertise to advise on best practices, utilize our network to its fullest and help take the 2023 Ryder Cup to the next level as one of the biggest sporting events on the calendar.”

The partnership with the Ryder Cup will also involve the participation of talented individuals from Roc Nation’s diverse roster, which includes golf enthusiasts from various backgrounds. These individuals will engage in key events and activations, infusing their unique talents into the collaboration.

Guy Kinnings, Director of the Ryder Cup, added: “Golf has undergone a popularity boom in recent years, with more diverse and younger fans following and playing the sport. The Ryder Cup has always been the moment when golf enters mainstream culture and with Roc Nation by our side, we can further tap into this boom by creating cross-over content that entices new, younger fans to watch and follow the event.”

Roc Nation Sports International’s involvement will extend to creative content creation and production, utilizing the agency’s top-notch in-house resources as a comprehensive 360 agency. This holistic approach will ensure a dynamic and engaging representation of the Ryder Cup, showcasing the event’s thrilling nature to captivate existing and new fans.

The historic partnership between Roc Nation Sports International and the Ryder Cup marks an exciting chapter in the tournament’s legacy as the worlds of sports, music, and entertainment converge to create an unforgettable experience for all involved.

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