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Roc Nation Sports International Launches 'RNSI Productions'

Roc Nation Sports International is making strides in the content creation and video production space with the launch of RNSI Productions. This new venture aims to enhance storytelling capabilities for clients and partners worldwide, solidifying Roc Nation Sports International’s position as industry leaders in agency content creation.

RNSI Productions, led by Head of Strategy and Content Rob Simpkins, boasts a dedicated video production team based in Roc Nation Sports International’s London office. This team travels extensively to capture captivating content featuring a comprehensive roster of world-class athletes and partners.

The roster includes renowned footballers such as Kevin De Bruyne, Romelu Lukaku, Vini Jr., Federico Dimarco, Chris Richards, Gabriel Martinelli, Endrick, Jack McGlynn, and Axel Witsel. Additionally, international rugby stars like Siya Kolisi, Maro Itoje, Cheslin Kolbe, Marcus Smith, Ellis Genge, and Ardie Savea are part of the roster. RNSI also provides consultation services to prominent organizations in the sports world.

President of Roc Nation Sports International, Michael Yormark, expressed pride in the outstanding content created by RNSI Productions. Notable examples include collaborations with the Ryder Cup golf competition, where RNSI showcases the drama and excitement of the event to new audiences.

“This project will serve to further enhance our story-telling capabilities through visually appealing, customised video content, which will enhance the marketing and brand awareness of our athletes and partners,” Yormark commented.

Additionally, RNSI Productions crafted an energetic and engaging content piece for Serie A, displayed on the largest outdoor screen in Times Square, New York, showcasing the artistry and essence of Italian football.

Simpkins emphasized the excitement of contributing to numerous productions that bring unique and captivating stories to life. The launch of RNSI Productions signals a new chapter in Roc Nation Sports International’s commitment to delivering compelling visual narratives in the sports industry.

“It’s incredible to be part of such a passionate team of content creators, and there are an array of exciting projects we are working on. As an agency, our mission is to deliver the most dedicated full service representation to our world-class clients, as well as to be different and challenge the status quo, and RNSI Productions is another initiative that speaks to this commitment!”

The post SOURCE SPORTS: Roc Nation Sports International Launches ‘RNSI Productions’ first appeared on The Source.

The post SOURCE SPORTS: Roc Nation Sports International Launches ‘RNSI Productions’ appeared first on The Source.

Roc Nation Sports International (RNSI) is making a significant move into the South American football market with the launch of Roc Nation Sports Brazil. This expansion is made possible by acquiring TFM Agency, a prestigious Brazilian football agency based in São Paulo.

TFM Agency currently represents over 100 footballers, including the renowned Vinicius Jr, who plays for Real Madrid and Brazil. With the integration of TFM into Roc Nation Sports Brazil, these talented athletes will now receive the same high-level service enjoyed by stars like Kevin De Bruyne, Romelu Lukaku, and Federico Dimarco under RNSI.

Frederico Pena, founder of TFM Agency, will assume the role of President of Roc Nation Sports Brazil. His partners Marcos Casseb, Lucas Mineiro, Renato Martinez, Octavio Rigoni, and Thiago Freitas will join him.

“In terms of football, Brazil is the center of it all,” says Juan Perez, President and Founder of Roc Nation Sports. “I strongly identify with a culture that has such an incredible passion for sport and music. Our influence in this game is growing and this move shows our intentions to the world.”

“By introducing a full-service sports representation service to South America, we are providing a level of service that has never before existed in this market, and one that our players truly deserve,” added Frederico Pena. “Roc Nation embodies the pinnacle of culture, sports, and entertainment. It made perfect sense to join Roc Nation, elevate our operations, and provide our athletes with comprehensive, global representation.”

Michael Yormark, President of Roc Nation Sports International, added: “It fills me with pride to finally announce our expansion into Brazil. When we started this venture in 2019, I had a lot of ambitions for RNSI. Since then, we’ve grown across Europe, South Africa & the US. This marks a continuation of what we are building here at Roc Nation; ‘Best in Class’ representation for some of the greatest athletes in the world. I’m also super excited that Alan Redmond, our EVP & Global Head of Football will be working closely with Fred Pena and his team to grow our football business worldwide.”

With this strategic acquisition, Roc Nation Sports International continues its global expansion plans to revolutionize sports representation in new and diverse markets as they move forward in 2023 and beyond.

The post SOURCE SPORTS: Roc Nation Sports International (RNSI) Expands into Brazil, Signs Soccer Superstar Vinicius Jr. appeared first on The Source.