Remy Martin

Usher and Rémy Martin Celebrate Launch of ‘Life is a Melody’ Campaign with Stars in Las Vegas

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Rémy Martin, the esteemed Cognac Fine Champagne producer, has joined forces with Grammy award-winning global superstar Usher to launch an exciting new global campaign titled “Life is a Melody.”

Rémy Martin organized a weekend of exclusive events in Las Vegas, Nevada to mark the campaign’s debut, bringing together influential guests from fashion, music, and culture. The star-studded affair featured notable figures such as actor and musician Evan Ross, DJ Venus X, Team USA skateboarder Zion Wright, fashion designer and singer Mowalolaoluwa Ogunlesi, artist and activist Frida Cash Flow, international DJ Zinhle Jiyane, multi-award-winning hip-hop musician Nomuzi Mabena.

The festivities commenced with Usher’s highly anticipated Las Vegas residency and an exclusive poolside beach party at Encore Beach Club. The weekend reached its climax with the unveiling of the Rémy Martin x Usher “4 on the Floor” Roller Skating Pop-up—an immersive experience embodying the fusion of exquisite cognac, the enchantment of music, and the art of roller skating.

At the “4 on the Floor” event, attendees were enthralled by the vibrant atmosphere, enjoying the Rémy Après Skate Moment and indulging in specialty cocktails featuring Rémy Martin 1738 Accord Royal and XO. Usher delivered a captivating skate performance, while the sounds curated by Ladies Love R&B set the perfect backdrop. Limited-edition Rémy, Martin x Usher x Jon Stan merchandise was also unveiled, adding to the allure of the roller skating pop-up.

Notable VIP guests mingled with the brand’s ambassadors, including fashion designer Jon Stan, Stranger Things actor Caleb McLaughlin, music executive Donny “Dizzy Clean Face” Flores, Shaniece Hairston, WNBA All-Star Aliyah Boston, Grammy-Award winning DJ Bryan-Michael Cox, and more.

The collaboration between Usher and Rémy Martin is a testament to their shared dedication to excellence, boundless creativity, and deep passion for their crafts. Usher’s profound appreciation for the exceptional taste of Rémy Martin, coupled with the brand’s unwavering commitment to craftsmanship, has fostered a longstanding partnership. Rémy Martin, with almost three centuries of experience, continues to exemplify excellence through its exceptional cognac expressions, embodying the artistry and savoir-faire that define the brand.

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The post Usher and Rémy Martin Celebrate Launch of ‘Life is a Melody’ Campaign with Stars in Las Vegas first appeared on The Source.

The post Usher and Rémy Martin Celebrate Launch of ‘Life is a Melody’ Campaign with Stars in Las Vegas appeared first on The Source.

Usher announces ‘Life Is a Melody’ Campaign with Rémy Martin to Celebrate Music and Tease New Album

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Usher announces 'Life Is a Melody' Campaign with Rémy Martin to Celebrate Music and Tease New Album

Rémy Martin, the esteemed Cognac Fine Champagne producer, has joined forces with Grammy award-winning global superstar Usher to launch their captivating new global campaign titled “Life is a Melody.” This innovative collaboration combines the rich notes of Rémy Martin’s Cognac and the melodic artistry of Usher’s music in a harmonious celebration of life.

Under the theme “Life is a Melody,” the campaign highlights the power of harmonious connections, drawing inspiration from the idea that a beautiful melody is crafted through the fusion of ideas, encounters, influences, and experiences. The visuals and movements featured in the campaign resemble musical notes, encapsulating everyday elements infused with the essence of music.

In a tantalizing teaser, Usher offers a sneak peek of a new song, “Comin’ Home,” from his highly-anticipated album. The creative visuals showcase Usher at a piano that embraces Rémy Martin’s prestigious 1738 Accord Royal and XO bottles.

“As an artist, I’ve always drawn creative inspiration from different facets of life that are expressed through my music,” says Usher. “I’m incredibly excited to continue my partnership with Rémy Martin, representing their exceptional cognac expressions of 1738 Accord Royal and now, for the first time Rémy Martin XO, sharing an exclusive preview of my new music in a campaign that captures the breadth and endless possibilities of beautiful composition and marvelous melody.”

“Through this partnership, we continue to draw inspiration from music as a timeless source,” said Jean-Philippe Hecquet, Chief Executive Officer of the House of Rémy Martin. “The ‘Life is a Melody’ campaign, in collaboration with Usher, embodies the artistic synergy between Cognac, music, and life itself. This harmony is reflected in the diverse range of tasting notes that blend together to create refined expressions.”

“The ‘Life is a Melody’ campaign embodies the fusion of Rémy Martin’s exquisite cognac, the enchantment of music, and the art of roller skating,” says Tina Reejsinghani, Vice President of Luxury Brands at Rémy Cointreau Americas. “This campaign, and the introduction of the Rémy Après Skate and cocktail experience underscores our timeless dedication to the culture of music and to our consumers who value exceptional experiences and the unparalleled craftsmanship of Rémy Martin.”

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Rémy Martin and Usher will embark on a nationwide tour across the United States as part of their campaign, celebrating Usher’s deep connection to skate culture. The “4 on the Floor” pop-up skate experiences will be held in cities like New York City, Los Angeles, Las Vegas, Chicago, and Atlanta, combining Usher’s passion for music with the vibrant skate communities. Each skate event will feature a Rémy Après Skate speakeasy, providing guests with an immersive cocktail experience. The specialty cocktails will showcase Rémy Martin 1738 Accord Royal and XO, including the UR Way and a trio of Rémy XO Old Fashioned variations.

Furthermore, Rémy Martin will unveil captivating out-of-home (OOH) experiences in New York and Chicago. Using projection mural mapping, these innovative displays will immerse viewers in a sensory journey where music and cognac beautifully merge. The OOH concept will showcase music notes, emphasizing the harmony between music and cognac. The murals will be displayed in New York from July 24 to Aug.20, 2023, and in Chicago from Sept. 18 to Oct. 22, 2023.

The post Usher announces ‘Life Is a Melody’ Campaign with Rémy Martin to Celebrate Music and Tease New Album first appeared on The Source.

The post Usher announces ‘Life Is a Melody’ Campaign with Rémy Martin to Celebrate Music and Tease New Album appeared first on The Source.

50 Cent And Rémy Martin Reached A Settlement In Their Bottle Design Dispute

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50 Cent‘s Sire Spirits brand and E. Rémy Martin & Co. have reached a settlement in Rémy Martin’s lawsuit over a copied bottled design. According to Billboard, the two companies reached a “confidential” settlement agreement on June 1 to drop the suit; details about payments or rebranding requirements have not been made public.

E. Rémy Martin & Co. sued Sire Spirits in 2021, claiming that the bottle design for the Sire cognac brand Branson had illegally imitated Rémy’s XO bottle, infringing on patent and trade dress rights. Sire’s response was to call the case “meritless” and accuse the legacy brand of trying to “destroy a competitor.” The Branson bottle was accused of being a deliberate effort to confuse consumers with its similar design.

However, US District Judge Alvin K. Hellerstein denied Sire’s motion to dismiss the lawsuit, saying, “This is not a case in which the claimed and accused designs are so plainly dissimilar that it is implausible that an ordinary observer would confuse them.”

A Rémy spokesperson told Billboard, “Rémy appreciates and respects Mr. Jackson’s entry into the Cognac market and the parties share a common vision for the future of this exceptional and precious spirit. The parties are gratified that this matter could be resolved amicably.”

Although a settlement might not be the outcome 50 Cent hoped for, he’s already been on a bit of a winning streak in court and probably didn’t want to push his luck — or pay out more legal fees. In February, he reached a settlement in his defamation lawsuit against The Shade Room, while in March, he won a lawsuit against a former employee who allegedly embezzled millions from Sire Spirits.

50 Cent’s Branson Cognac Finally Reaches Settlement In Remy Martin Lawsuit: Report

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50 Cent and Remy Martin’s feud has finally come to an end. The famed alcohol brand filed a lawsuit against 50 Cent’s cognac brand Branson in 2021 over the design of its bottle. Apparently, Remy Martin felt as though the 50 Cent-branded cognac stole the design of their bottle from them. The jewel-shaped glass bottle became a point of contention, leading the two brands to duke it out in court. However, per Billboard, they’ve finally put their issues behind them.

On June 1st, 50 Cent’s company and Remy Martin reached an agreement. However, both parties asked the court to keep the details of their settlement under seal. Reps for Remy Martin said that they were happy they were able to resolve the trademark dispute. Although Branson cognac might be direct competition to Remy Martin, the legendary brand said that they have respect for 50 Cent’s efforts in the alcohol market. Surprisingly, 50 Cent hasn’t chimed in on the matter publicly. 

Read More: 50 Cent Partners With Sacramento Kings To Launch Youth Sports & Mentoring League

50 Cent & Remy Martin Come To An Agreement 

50 Cent and Dababy at Branson cognac event.
NEW YORK, NEW YORK – JUNE 05: DaBaby and 50 Cent attend 50 Cent Kings Cru Branson Dinner at Brooklyn Chop House on June 05, 2023 in New York City. (Photo by Shareif Ziyadat/Getty Images)

The issues between Fif and Remy Martin began in 2021 when the alcohol brand filed a suit against Fif’s Sire Spirits. They claimed that the design of Branson Cognac, which shares similarities to Remy Martin, could cause confusion in the market, especially since the distinct design has been associated with their brand. “Defendants have willfully and blatantly designed their bottle to unfairly capitalize on the goodwill and reputation that Plaintiff’s bottle has achieved and to unabashedly profit from its bad faith infringement,” they said in the suit.

In response, 50 Cent and his attorneys attempted to convince the judge to dismiss the case. They accused Remy Martin of trying to monopolize the market and “eliminate” competition. “This is a naked effort to use meritless litigation to financially destroy a competitor,” the attorneys for Sire Spirits wrote. “Remy Martin must be stopped and the claims against Sire Spirits should not be allowed to survive.” Despite the pleas, U.S. District Judge Alvin K. Hellerstein denied the attempt to dismiss the case, claiming, “this is not a case in which the claimed and accused designs are so plainly dissimilar that it is implausible that an ordinary observer would confuse them.”

Read More: 50 Cent: The Media Mogul

The post 50 Cent’s Branson Cognac Finally Reaches Settlement In Remy Martin Lawsuit: Report appeared first on HotNewHipHop.

DJ Suss One, Gabe P, Spinderella, Rob Base, and More Hit 50th Anniversary of Hip-Hop Celebration Hosted by Rémy Martin

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At BLUE MIDTOWN in New York on Thursday night (Apr. 27), Rémy Martin and iHeart media celebrated the 50th anniversary of hip-hop.

Hip-hop fans and culture aficionados came together to celebrate Remy Martin VSOP Mixtape Volume 3 Limited Edition, the third and final volume in Rémy Martin’s limited-edition trilogy that aims to highlight Mixtape culture, a critical movement in music and the hip-hop scene.

The night featured special appearances from Remy Martin’s Mixtape DJ colleagues, including Kool DJ Red Alert, DJ Cocoa Chanelle, and DJ Marley Marl. It was hosted by members of the Remy Martin DJ collective DJ Suss One and Gabe P. The Remy Ginger was one of the speciality drinks served to guests. DJ Suss One and DJ Whutever provided the music, and Rob Base & DJ E-Z Rock surprised everyone by performing.

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Rémy Martin has praised hip-hop and mixtape culture throughout the duration of the Mixtape campaign. They commemorated the beginning of hip-hop and its cultural influence in Volume 1. Finally, Volume 3 is the pinnacle of hip-hop’s 50th anniversary celebration. For Volume 2, they paid respect to the vitality of US hip-hop culture.

Through innovative alliances with iHeartMedia and the Universal Hip Hop Museum, the VSOP Mixtape Vol. 3 Limited Edition will continue to commemorate 50 years of hip-hop and mixtape culture in 2023. Participants who interact with the murals can scan QR codes in a partnership with iHeartMedia now through July 2023 for a chance to win two tickets to the Rémy Martin Mixtape celebrations in participating cities.

The Rémy Martin Mixtape Street Art Museum, a first for the company, is a touring exhibition that features eight legendary DJs that had a major influence on the development of mixtape culture. These talents consist of From Harlem, New York, Kool DJ Red Alert, regarded as one of the pioneers of hip-hop music and culture, DJ Cocoa Chanelle – Rapper, producer, radio personality, award-winning DJ, and renowned “turntablist;” DJ Spinderella – Brooklyn’s own GRAMMY Award-winning DJ, producer, actor, rapper, writer, and global “turntablist;” DJ Marley Marl, a rapper, DJ, and one of the best super producers in hip-hop, West Coast rapper, record producer, and director DJ Yella is from Los Angeles. One of the South’s most well-known mixtape DJs is DJ Jelly. One of the best DJs in Chicago, DJ Jay illa serves as the official dj for Meta and the Chicago Bears. DJ Shortkut is a renowned DJ and world-class “turntablist” from the Bay Area.

These eight giants will be remembered with one-of-a-kind murals all across New York, Los Angeles, Chicago, Atlanta, and San Francisco, thanks to a creative concept by Fred & Farid New York and in partnership with Xia Gordon. The graphics will make use of A.R. technology, offering a viewing experience that is interactive and showcases the influence that each DJ has had over the course of their careers. Participants will be able to scan the unique QR codes incorporated into each of the mural designs as part of the immersive experience to gain a greater understanding of each DJ’s background and the influence they have had on modern music.

The post DJ Suss One, Gabe P, Spinderella, Rob Base, and More Hit 50th Anniversary of Hip-Hop Celebration Hosted by Rémy Martin appeared first on The Source.

50 Cent & Remy Martin Close To Reaching Settlement In Branson Cognac Lawsuit: Report

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Hip-hop’s elite has faced some pretty steep lawsuits within the alcohol sector, including Jay-Z and 50 Cent. Though they aren’t the first two to enter the alcohol sector, they’ve undoubtedly faced significant headaches due to legal battles. Jay recently reached a settlement with Bacardi over his stake in D’usse, which he reportedly sold for $750M. However, Remy Martin took issue with 50 Cent’s Sire Spirits over the sale of Branson Cognac. Remy accused Sire Sprits of copying their bottle for Branson Cognac.

Remy Martin filed a lawsuit against 50 Cent’s Sire Spirit in 2021 in a Manhattan court. In a filing, they claimed Branson Cognac’s bottle is “indistinguishable” from Remy Martin’s XO cognac. Remy martin went as far as describing the Branson bottle as a “near exact reproduction.” It appears that their argument is based on the circular shape of the bottle. However, Remy stated that they worked diligently to build their legacy through “extensive advertising, promotion, and sales over the past 35 years.”

50 Cent Shuts Down Remy Martin’s Claims 

In response to the lawsuit, Attorney Reena Jain defended Branson Cognac’s bottle. Jain claimed that the design is “simply too basic to be locked up by any single company.” Additionally, Jain accused Remy Martin of trying to shove out their competitors from the retail space. “No brand or company has the right to exclude others from making or selling curved bottle for Cognac or other alcohol,” the filing read. “Nonetheless, Remy Martin is on a mission to eliminate Sire Spirits from the Cognac market.”

Leave it to Fif to address legal issues on Instagram. Shortly after the 2021 filing, he made it clear that he didn’t replicate the Remy XO bottle for Branson Cognac. Though he only launched Sire Spirits in 2018, Fif said that he left Remy Martin shaking in its boots. “They are afraid of me already,” he wrote in Instagram Post that has since been removed from his page, per Vibe. “Branson Cognac is the new wave. REMY is #2 Behind Henny and worried about Branson SMH I’m just getting started.” We’ll continue to keep you updated on Remy Martin’s lawsuit against Sire Spirits. 

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