reason

Reason Announces New Project, ‘No More, No Less: Demo 1,’ With Wale, Isaiah Rashad, And More

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A little over a year after he released his debut album, New Beginnings, Reason is gearing up for a new release a new project. On Tuesday, the California-bred rapper revealed his next effort, No More, No Less: Demo 1, will arrive on October 29 and will feature appearances from Wale, Adé, Doe Boy, labelmates Isaiah Rashad and Zacari, as well as Griselda’s Benny The Butcher. Reason described the project as “a small collection of thoughts and moments that I’ve been asked for repeatedly,” adding that it’s “something I wanted to give to y’all in the meantime. Love y’all, and see you soon!”

After Reason announced the project, he apologized to fans on Twitter for making them wait for new music. “Apologize to y’all for taking so long,” he said. “Won’t happen again unless it’s purposeful.” Honestly, a year isn’t that long of a wait for a new project from artists. In fact, New Beginnings arrived two years after his previous project, There You Have It, which was released in late 2018.

Reason recently appeared in Isaiah Rashad’s music for “Chad” which features YGTUT and appears on Rashad’s album The House Is Burning.

Some artists covered here are Warner Music artists. Uproxx is an independent subsidiary of Warner Music Group.

Isaiah Rashad Asserts His Stardom In The Mellow ‘Chad’ Video

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In the video for “Chad,” the latest single from Isaiah Rashad’s long-awaited comeback album The House Is Burning, the Chattanooga rapper asserts his stardom alongside fellow Chat-town native YGTUT. Employing the “video shoot at a gas station” trope that has become so popular over the past year, Rashad fills the video with cameos from his friends in the music business. The cameos include Aminé, who appears as a delivery man, Denzel Curry, who maintains the gas station sign, and Dominic Fike, who appears to be assisting Rashad’s TDE cohort Jay Rock in some shady business. In addition, many members of the TDE posse show up, including new signee Ray Vaughn and Reason.

The video arrived just in time to highlight TDE’s next generation of stars as Kendrick Lamar departs the label after over a decade of partnership. Rashad recently had to clear up a fan misconception that one of his recent tweets dissed Kendrick for leaving; after a subtweet to his ex was interpreted as a shot at Kendrick, Isaiah deleted the tweet and explained the context on The Breakfast Club. It appears there isn’t really any bad blood between them, and Top Dawg himself wished the Compton rapper well in his future endeavors.

Isaiah, meanwhile, has been hard at work promoting his new album, releasing videos for “Runnin,” “Wat U Sed,” “From The Garden,” and now, “Chad” in relatively rapid succession while preparing to head out on Lil Sunny’s Awesome Vacation tour this month.

Watch the video for “Chad” above.

Isaiah Rashad is a Warner Music artist. Uproxx is an independent subsidiary of Warner Music Group.