Puma

Although J. Cole’s new album The Off-Season has now officially been out for over a week, the unusual rollout for the long-awaited album continues — and keeps to the established theme of “rap as basketball.” With a cover featuring a burning basketball hoop, a documentary detailing his “training” for the new album, a cover story in Slam magazine, and a professional basketball career in Rwanda, Cole’s been using The Off-Season to reinforce the long-held parallels between basketball and hip-hop.

Today, he and his Dreamville crew revealed the latest version of his Puma basketball sneaker, the RS-Dreamer 2, in a new colorway, fittingly titled the “Off-Season Reds.” The shoes are modeled in the campaign shots by the NBA’s Kyle Kuzma of the Los Angeles Lakers and the WNBA’s Skylar Diggins-Smith of the Phoenix Mercury.

In his debut game for the Rwanda Patriots of the Basketball Africa League against the Nigeria Rivers Hoopers, J. Cole put up a respectable rookie box score (3 points, 2 rebounds, 2 assists) and played admirable defense, earning plenty of accolades from other pro hoopers who were simply impressed to see the 36-year-old pursue his hoop dreams and keep up with the best players the continent has to offer.

You can pick up the “Off-Season” red RS-Dreamer 2 here.