Skepta’s Big Smoke Corporation Announces New Partnership With PUMA
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Palomo Spain Partners with PUMA for an Exclusive Collaboration
PUMA and Palomo Spain have developed a collection that explores team sports with a nostalgic edge and champions today’s daring view of gender flexibility.
The 1970s football stars and their glamorous off-the-field lives inspired the PUMA x Palomo Spain collection, which links the flamboyant and extravagant attitude of that era’s fashion to Palomo’s characteristic couture-infused, romantic, gender-neutral designs. The gender-neutral collection, which includes 15 styles, has clean lines and enduring, soothing hues that range from beige, white, and pale blue to navy blue, burgundy, and vibrant yellow. It also features many iconic team sports motifs.
The sinuous PUMA x Palomo Spain logo is embroidered on the piping of a bell-bottom T7 tracksuit made of cotton and polyester. A half-zipped polo with embroidery and jacquard inspired by football pairs with terry tank tops and T7 nylon shorts, while a nylon coat and printed long-sleeve jersey top round off the ready-to-wear collection. Shoes include the classic Weekend sneaker and the Nitefox loafer, which has an outsole with a striking, trail-inspired design. Nitefox is also offered in laced boot form. The bicolor Grip bag, the burgundy Crossbody clutch, an embroidered cap, a printed satin scarf, staples from Palomo Spain, and accessories add a stylish finishing touch.
The PUMA x Palomo Spain collection will be available on PUMA.com, select PUMA Stores, PalomoSpain.com, and selected retailers worldwide, with retail prices ranging from $40 to $250.
The post Palomo Spain Partners with PUMA for an Exclusive Collaboration appeared first on The Source.
Palomo Spain Partners with PUMA for an Exclusive Collaboration
PUMA and Palomo Spain have developed a collection that explores team sports with a nostalgic edge and champions today’s daring view of gender flexibility.
The 1970s football stars and their glamorous off-the-field lives inspired the PUMA x Palomo Spain collection, which links the flamboyant and extravagant attitude of that era’s fashion to Palomo’s characteristic couture-infused, romantic, gender-neutral designs. The gender-neutral collection, which includes 15 styles, has clean lines and enduring, soothing hues that range from beige, white, and pale blue to navy blue, burgundy, and vibrant yellow. It also features many iconic team sports motifs.
The sinuous PUMA x Palomo Spain logo is embroidered on the piping of a bell-bottom T7 tracksuit made of cotton and polyester. A half-zipped polo with embroidery and jacquard inspired by football pairs with terry tank tops and T7 nylon shorts, while a nylon coat and printed long-sleeve jersey top round off the ready-to-wear collection. Shoes include the classic Weekend sneaker and the Nitefox loafer, which has an outsole with a striking, trail-inspired design. Nitefox is also offered in laced boot form. The bicolor Grip bag, the burgundy Crossbody clutch, an embroidered cap, a printed satin scarf, staples from Palomo Spain, and accessories add a stylish finishing touch.
The PUMA x Palomo Spain collection will be available on PUMA.com, select PUMA Stores, PalomoSpain.com, and selected retailers worldwide, with retail prices ranging from $40 to $250.
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SOURCE SPORTS: Manchester City and PUMA Reveal 2022/23 Away Kit
The Manchester City Away kit for 2022–23 was introduced by PUMA today. The new jersey honors a vintage City look from one of their most prosperous periods and honors the Club’s history of playing courageous football.
PUMA has updated a vintage design made popular by the Manchester City class of 1969 for the upcoming season’s away uniform. The renowned Malcolm Allison came up with the design for the uniform, which included red and black vertical stripes. The team won the 1969 FA Cup Final, the 1970 League Cup, and the European Cup Winner’s Cup Final, cementing their status as one of the fans’ all-time favorites.
On July 20, when Manchester City plays Club America as part of their preseason tour, the new away kit will make its debut. Members of the Manchester City team visited the NASA Space Center in Houston before the team’s match to commemorate the launch and the anniversary of the first lunar landing on July 20, 1969. The first red and black away kit for Manchester City was introduced on this day in 1969.
There are two variants of the new jersey. The Authentic jersey is the lightest and most comfortable item PUMA has ever produced thanks to its ULTRAWEAVE performance fabric and dryCELL sweat-wicking technology. The Replica version has dryCELL sweat-wicking technology and is made entirely of recycled polyester to keep you dry and comfortable for the full 90 minutes and beyond. As a start toward a brighter future, both jerseys are entirely constructed of recycled materials, omitting the trims and frills.
The 2022/23 Manchester City Away kit will be sold at PUMA stores, PUMA.com, the City store inside the Etihad Stadium Store, mancity.com/shop, and at select retailers around the world beginning on July 19 and on July 22, respectively.
You can see the new look below.
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PUMA Hoops Announces Breanna Stewart’s Signature Sneaker ‘The Stewie 1’
Breanna “Stewie” Stewart, WNBA MVP, Olympian, and PUMA brand ambassador, unveiled the upcoming Stewie 1, the first new women’s signature basketball shoe in more than ten years.
The Stewie 1’s Quiet Fire colorway, which features a startling juxtaposition of black and neon yellow, captures Breanna’s fierce-yet-humble attitude. While a North Star-inspired top captures the Forward’s exceptional talent and pays homage to her high school squad, the aggresive flame shaping transforms into the tranquil ripples of water in the midsole, highlighting the dichotomy of Stewie’s game and attitude.
“Working with PUMA to craft the first women’s signature basketball sneaker in the last 12 years was an honor,” said Breanna Stewart. “I hope that this is the first in a legacy of signature sneakers to come for women athletes across all sports and serves as inspiration for all young people that this, along with any achievement, is possible.”
The Stewie 1 provides multi-zoned monomesh layers for targeted support, breathability, and comfort along with NITRO Foam technology for superior responsiveness and cushioning while remaining lightweight, and a Molded Heel Counter for additional stability and lockdown marked with scars to represent Stewie’s two Achilles surgeries.
The newest example of PUMA’s dedication to increasing equality for female athletes is Stewie’s trademark shoe. With legendary Creative Director June Ambrose, the company formally introduced a Women’s Hoops branch in 2021, and they are still making progress in it. Breanna is taking the next step in encouraging a new generation of young athletes to think that having a signature shoe is a possibility, regardless of who you are or where you are from, by releasing the Stewie 1.
This fall, the Stewie 1 and related items will be offered in North America on PUMA.com, at the PUMA NYC Flagship store, and at a few other shops, with prices ranging from $35 to $140.
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Lauren London Teams with PUMA for ‘Forever Stronger II’ Collection
Lauren London, a PUMA ambassador, is teaming up with the global sportswear brand to release the second installment of her highly anticipated “Forever Stronger II” line.
The Forever Stronger II collection, which was created in collaboration with Lauren London, contains a bold manifesto splashed across unisex hoodies, long sleeves, and kids’ tees — a physical expression of hope and optimism. Forever Stronger II was made to pay tribute to people who persevere in the face of adversity, embracing the world with unwavering compassion and perseverance.
Reimagined style classics from the original iteration, such as the basic hoodie and tee, are included in the collection, along with the Forever Stronger moto and co-branded designs, as well as a tiny blue heart — a personal touch Lauren wanted everyone to have with them. Each piece serves as a reminder that we are characterized by what we accomplish, how we demonstrate strength, and how we support others, not by our challenges.
The Forever Stronger II collection is now available exclusively on PUMA.com, the PUMA NYC Flagship Store, and in select retailers.
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Emory Jones Introduces PUMA’s ‘For All Time’ Global Classics Platform Featuring Culture Icons
PUMA has announced the launch of its “FOR ALL TIME” marketing campaign, which celebrates the brand’s long history as a classic shoe. Through goods, content, and effect generated by “The Collective,” a group of Iconic Culture Influencers who have molded the sneaker game over the previous 50 years, PUMA will examine the definition of the word “Classic.”
JAY-Z, PUMA’s Basketball and Classics Creative Director, and Emory Jones, of Roc Nation, are executive producers of “The Collective,” a group of creatives, influencers, and storytellers who have had a timeless influence in their respective areas. With interviews, creative content, and product designs, each member of The Collective will spotlight distinct Classic PUMA shoe shapes, helping to define both what it means to be a Classic and what it means to have timeless influence.
Each member of The Collective will handpick a rising member of the next generation of soon-to-be classic influencers in their disciplines and support their work and development with a financial grant, mentorship, and promotional help as a vital component of the initiative. PUMA will spotlight these new Collective members, highlighting those who could very well become tomorrow’s “classics.”
Emory Jones of Roc Nation, award-winning designer and PUMA Creative Director June Ambrose, Harlem fashion innovator Dapper Dan, decorated Director and videographer Hype Williams, NBA Hall of Famer and PUMA Ambassador Walt Clyde Frazier, RHUDE Designer Rhuigi Villaseor, Creative Consultant and Founder of Upscale Vandal, Mike Camargo, and Legendary Photographer Lenny Santiago serve as the Collective’s Visual Director of Still Photography.
“This year we will be highlighting PUMA’s legacy as a classic sneaker brand by asking a select group of iconic cultural leaders the essential question: What is a Classic?” said Adam Petrick, Chief Brand Officer at PUMA. “Our ‘FOR ALL TIME’ campaign will communicate PUMA’s classic sneakers such as The Suede, and other products by recounting inspiring stories from renowned people who have become unparalleled classics themselves, having influenced Fashion, Music and Sports over the last five decades.”
Over the following seven months, The Collective will share their own growth and development stories, as well as the narrative of a Collective member they hand-picked. Each month, fresh content will be released through advertising, web content, and social media.
There isn’t much respect for the “long game” in today’s world of snackable content, instant access, and trending stardom. However, it is the long game that lasts, the long game that produces long-term influence. The “FOR ALL TIME” project recognizes this impact by handing the torch to those who want to leave a legacy in conjunction with those who have already done so.
Emory Jones begins FOR ALL TIME by discussing the first time he saw the PUMA Suede, as well as how it has stayed a classic and PUMA’s incorporation into culture. You can keep up with the full campaign here.
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PUMA Launches Future Z 1.3 Instinct Edition Inspired by Neymar Jr.
PUMA has released the animalistic FUTURE Z 1.3 Instinct edition, which is jam-packed with technology and creativity. The next-generation FUTURE features a unique new appearance inspired by Neymar Jr., the game’s ultimate entertainer.
The FUTURE Z has been designed for maximum agility. The new technologically enhanced boot will trigger your football instincts, allowing you to prey on the opponent with the confidence of a tiger, allowing you to take your game to new heights.
The cutting-edge FUZIONFIT+ technology has been upgraded to the second generation. The specifically made knitted material now stretches from the midfoot to the collar opening, allowing you to play with or without laces and providing optimal lock-in and a supportive fit.
As the compression technology flawlessly conforms to the shapes of each foot, the adaptive support adjusts to the shape of your feet. The technology, when combined with a light Nano Grip sockliner insole, reduces foot slippage inside the boot, allowing you to maintain power transmission for explosive multi-directional movements.
The FUZIONFIT+ knit is made up of a unique blend of polyester and spandex yarns, as well as technological yarns, to provide the ideal balance of compression, comfort, and durability for a second-skin sensation.
“The most eye-catching feature of the new boot is the evolution of the FUZIONFIT+,” said Florian Nemetz, Senior Product Line Manager Teamsport Footwear. “The FUZIONFIT+ compression technology has become very popular amongst our players because the adaptive fit provides the optimal lock-down feeling in the boots. Player and consumer feedback has helped us to evolve the technology and to enhance the player’s ability to perform a wide range of multi-directional movements. New this year, we have developed Advanced Creator Zones to provide increased grip and softness in the forefoot, which was another key insight from our players. This provides greater control and touch benefits essential for dynamic players.”
“The team have really taken things to the next level with the new FUTURE Z,” said Neymar Jr. “The FUZIONFIT+ now extends to the top of the foot and the compression is perfectly balanced allowing me to feel comfortable and move freely. The boot feels like an extension of my foot allowing me to play without restrictions. This is key to the way I play.”
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Dua Lipa Narrates PUMA’s New ‘SHE MOVES US’ Brand Campaign for Women’s History Month
PUMA’s popular brand campaign “SHE MOVES US” has been expanded to include its top female sports ambassadors, honoring the women who have pushed sports forward to inspire other women around the world.
PUMA has invited its female sports ambassadors to speak about their beliefs and the things that drove them ahead in their particular disciplines – their secret to success, the hurdles they’ve faced, and what they’ve learned along the way – led by global pop phenomenon Dua Lipa.
PUMA athletes including WNBA stars Skylar Diggins-Smith and Breanna Stewart, Peloton bike, tread, and strength instructor Olivia Amato, golfer Tisha Alyn, footballer Nikita Parris, Ingrid Engen, and Fridolina Rolfö, triple jumper Patricia Marmona, W-series driver Naomi Schiff, and skateboarder Isadora Pacheco will perform alongside Dua Lipa.
“To me, She Moves Us, it’s like a community,” said Diggins. “I see it as a platform to inspire, a platform to educate, to empower, encourage women, to uplift women, to celebrate women, to showcase women, and our lifestyle and how sports and culture and values intertwine into those things.”
Dua Lipa added, “Sharing stories of success is all part of changing the narrative, especially in fields like sports and entertainment that have tended to amplify the accomplishments of men. Women are already nailing it across the board and celebrating their achievements is exciting and empowering. It also encourages those rising up to aim for the stars. Now let’s show the world what we are capable of!”
In sports, PUMA provides an inclusive product offering for women and girls. Period underwear and activewear, modest sportswear, a maternity line, and performance-specific goods explicitly designed for women. PUMA encourages all athletes to reach their full potential and collaborates with organizations and partners dedicated to breaking down barriers that impede girls from participating in sports. Women Win, for example, is an organization that uses athletics to empower girls and women all around the world.
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PUMA Names FC Barcelona Star Memphis Depay As New Global Ambassador
In a long-term relationship, PUMA has named Memphis Depay of the Netherlands and FC Barcelona as its new worldwide ambassador. Memphis will be one of the new faces of PUMA’s speed boot silo, the ULTRA, as part of the huge new deal.
Memphis will work with PUMA on a variety of projects as part of the new collaboration. Memphis is not just a standout on the field, but he is also a brilliant person off it. Memphis and PUMA want to collaborate on football and lifestyle projects that combine his passions for music, fashion, art, and community service.
“To me this is a perfect match, PUMA shares my passion and vision for my future, and I cannot wait for people to see what we have planned. I want to inspire people from all walks of life and continue the work of my foundation, which aligns naturally with PUMA’s existing REFORM platform,” said Memphis Depay. “PUMA has a history of high-quality and innovation having worked with some of the most iconic football players in history. Like me, those icons were brave to be different, it’s in my DNA. We are going to take things to the next level.”
Starting with the debut of Memphis’ very own PUMA line later in 2022, the relationship will merge inspirations from sport and culture to develop new items. Memphis’ upscale sub-label BADTTW (‘Blind and Deaf to the World’) will collaborate with PUMA on co-produced clothes. Memphis Depay’s newest addition to the clothing line. His attitude of being blind and deaf to outside noise and criticism is well reflected in the brand tagline. Beyond apparel, the initiative has provided Memphis with a platform to work with and encourage the next generation of youth all throughout the world.
Memphis is a multi-talented artist, as seen by the publication of his debut hip-hop freestyle “LA Vibes” in 2017 and the release of his debut album “Heavy Stepper” in 2020. With a Forever Faster philosophy, Memphis’ cultural influence opens the door to unlimited cross-collaborative options that relate to larger football culture.
“We believe Memphis is a generational talent. He is widely recognized as one of football’s top stars in and outside of the game,” said Johan Adamsson, Global Director of Sports Marketing and Sports Licensing at PUMA. “Fast on and fast off the pitch, Memphis perfectly reflects PUMA’s Faster Football movement. Taking risks and defying convention to shape football culture on and off the pitch, breaking down barriers and driving positive change not only in football but in the community through his various initiatives with a fearless attitude.”
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