Playoff Mode

SOURCE SPORTS: NBA Launches ‘Playoff Mode. It’s a Thing’ Campaign Narrated by Chris Rock

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NBA Launches 'Playoff Mode. It’s a Thing' Campaign Narrated by Chris Rock

The NBA has unveiled its latest campaign, “Playoff Mode. It’s a Thing,” now available on all @NBA social platforms and the NBA App. Premiering during tonight’s 2024 SoFi NBA Play-In Tournament on TNT, the campaign captures the intensity and excitement of the postseason journey as teams vie for a spot in the NBA Playoffs presented by Google Pixel.

Narrated by actor and comedian Chris Rock, the campaign features NBA stars like Nikola Jokić, Jayson Tatum, Anthony Edwards, and Damian Lillard, alongside ESPN’s Malika Andrews and NBA legend Shaquille O’Neal. The film opens with Tatum facing the “Playoff Jayson” question, sparking a debate among players and personalities. Despite denials, the highlights speak volumes, leading Rock to conclude that “Playoff Mode” is a thing.

Directed by Felix Brady and created with Translation, the campaign will be complemented by a print, digital, and audio initiative, with high-impact placements across various platforms. Additionally, the NBA introduces its first signature sonic brand identity, capturing the essence of the game’s sounds and enhancing the fan experience across digital platforms.

“The campaign plays on the idea that the playoffs unlock an elevated version of all of us, from passionate fans to the unrivaled competitors across the league,” said NBA Chief Marketing Officer Tammy Henault. “We are also thrilled to unveil a new original sound that captures the spirit of the game, and over time, will build association with our fans around the world, instantly igniting their excitement for the NBA.”

The SoFi NBA Play-In Tournament kicks off tonight on TNT, followed by games on ESPN on Wednesday. The NBA Playoffs, presented by Google Pixel, commence on Saturday, April 20, promising an electrifying postseason journey for fans worldwide.

You can see it below.

The post SOURCE SPORTS: NBA Launches ‘Playoff Mode. It’s a Thing’ Campaign Narrated by Chris Rock first appeared on The Source.

The post SOURCE SPORTS: NBA Launches ‘Playoff Mode. It’s a Thing’ Campaign Narrated by Chris Rock appeared first on The Source.

SOURCE SPORTS: NBA Releases New Postseason Spot ‘Playoff Mode’

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SOURCE SPORTS: NBA Releases New Postseason Spot 'Playoff Mode'

The NBA today launched a new brand spot named “Playoff Mode” as it prepares for the 2023 NBA Playoffs presented by Google Pixel. The advertisement commemorates the start of the most thrilling part of the season when fans yell even louder, and players step up their game to win the NBA’s top reward, the Larry O’Brien Trophy.

NBA All-Stars Donovan Mitchell (Cleveland Cavaliers), Julius Randle (New York Knicks), Jaren Jackson Jr. (Memphis Grizzlies), and Denver Nuggets star Jamal Murray are featured in “Playoff Mode,” along with ESPN’s Malika Andrews, Charles Barkley of Turner Sports, actor Terry Crews, and tennis legend John McEnroe. With Mitchell chucking down a vicious dunk, Randle boosting weight to his bench press, Jackson ratcheting up the treadmill speed, and Murray putting on a ball-handling display, each athlete exemplifies the degree of energy and focus required for the NBA Playoffs.

To get fans excited for the Playoffs, NBA superfan “Non-Stop” (played by actor Keyon Bowman) makes a comeback. Non-Stop demonstrates that anyone may enter “Playoff Mode” and lock in from the Play-In Tournament all the way to the Finals, from Boston to Serbia.

Terence Neale directed the ad, which was produced in collaboration with the independent creative firm Translation. When the AT&T NBA Play-In Tournament begins tonight on TNT with the Atlanta Hawks traveling to Miami HEAT, it will make its television debut. (7:30 p.m. ET). Both the NBA App and the @NBA social media outlets will feature “Playoff Mode.” In addition, NBA teams like the Boston Celtics, New York Knicks, and New Orleans Pelicans will step up their postseason efforts in “Playoff Mode.”

The NBA Playoffs begin on Saturday, April 15. Playoff games will air on ABC, ESPN, TNT, and NBA TV.

You can watch “Playoff Mode” below.

The post SOURCE SPORTS: NBA Releases New Postseason Spot ‘Playoff Mode’ appeared first on The Source.