Open Hearts

The Weeknd Unveils A Thumping New Single, ‘Open Hearts,’ Via Apple Vision Pro

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It was revealed a few days ago that The Weeknd would deliver an “Apple Immersive” experience called “Open Hearts” via the Apple Vision Pro mixed-reality headset platform on November 15. Well, that’s today, so the new song is here.

Currently, the song and video are only officially available via Apple Vision Pro (whether its your own device or one at an Apple store), but fan-made recordings have surfaced online.

The Weeknd sings on the chorus, “Where do I start / When I open my heart? / It’s never easy falling in love again / Cover my scars / When I open my arms / It’s never easy falling in love again / Falling in, falling in love / It’s nеver easy falling in love again / Falling in, falling in love / Falling in love again.”

Apple previously called Apple Immersive Video “a remarkable storytelling format that leverages 3D video recorded in 8K with a 180-degree field of view and Spatial Audio to transport viewers to the center of the action.” Tor Myhren, Apple’s vice president of Marketing Communications, also noted, “Apple Immersive Video is a groundbreaking leap forward for storytelling, offering Apple Vision Pro users remarkable experiences with an unparalleled sense of realism and immersion. […] Apple Immersive Video revolutionizes the way people experience places, stories, sports, and more by making viewers feel like they’re truly there. It’s the next generation of visual storytelling, and we’re excited to bring it to more people around the world.”

Watch the “Open Hearts” video above.

The Weeknd Launches “Open Hearts,” Apple Vision Pro’s First Immersive Music Experience

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The Weeknd

The Weeknd is set to release The Weeknd: Open Hearts, an innovative, immersive music experience, exclusively on Apple Vision Pro starting Nov. 14. Fans can enjoy a unique 180-degree Apple Immersive Video format that brings viewers closer to The Weeknd’s world with ultra-high-resolution visuals and Spatial Audio.

Directed by Anton Tammi, Open Hearts offers an electrifying journey through The Weeknd’s music and visuals, capturing the artist’s world like never before. Starting Nov.15, fans without a Vision Pro can experience Open Hearts by booking a demo at select Apple Stores worldwide, including U.S., U.K., Australia, Japan, and more locations.

Users with Apple Vision Pro can access Open Hearts via the Apple TV app starting November 14. The experience marks Apple’s latest push into spatial computing, promising to elevate music experiences through immersive technology.

The post The Weeknd Launches “Open Hearts,” Apple Vision Pro’s First Immersive Music Experience appeared first on .

The Weeknd Is Teaming With Apple For An ‘Immersive’ Experience Dubbed ‘Open Hearts’

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Apple debuted an impressive new piece of technology earlier this year: Apple Vision Pro, a mixed-reality headset. They’re working on bringing some exclusive content to the platform, too, and that includes “Open Hearts,” a collaboration with The Weeknd.

A trailer was shared, and “Open Hearts” is described, “Journey alongside The Weeknd through a surreal, haunting cityscape in this electrifying sonic voyage.”

Currently, “Open Hearts” is scheduled for release via Apple Vision Pro (you can watch on a unit at an Apple Store if you don’t have your own) on November 15.

Apple previously described Apple Immersive Video as “a remarkable storytelling format that leverages 3D video recorded in 8K with a 180-degree field of view and Spatial Audio to transport viewers to the center of the action.” The collaboration with The Weeknd was announced at that time as well, although without specifics.

Tor Myhren, Apple’s vice president of Marketing Communications, also said at the time, “Apple Immersive Video is a groundbreaking leap forward for storytelling, offering Apple Vision Pro users remarkable experiences with an unparalleled sense of realism and immersion. From soaring over volcanoes in Hawaii and surfing huge waves in Tahiti, to enjoying performances by the world’s biggest artists and athletes from all-new perspectives, Apple Immersive Video revolutionizes the way people experience places, stories, sports, and more by making viewers feel like they’re truly there. It’s the next generation of visual storytelling, and we’re excited to bring it to more people around the world.”

Check out the “Open Hearts” trailer above.