NOCTA Archives - New Hip Hop News

Latto Stars In Light-Hearted Commercial For Drake’s NOCTA Brand

December 10, 2024 by newhiphopnews

Latto had a gargantuan 2024. The rapper broke through in a big way courtesy of popular singles and an acclaimed studio album. She’s entered the pantheon of superstar female artists. And on Monday night, Latto decided to collaborate with Drake. Not for a song or even a live performance, but for a commercial. The rapper starred in a commercial for the Drake and Nike sub label NOCTA, and brought her typical swagger to the table.

The winking commercial sees Latto promote “Big Mama’s Mini Market.” She’s posed as the spokesperson for this fictional market, which sells nothing but NOCTA brand products. There’s NOCTA juice, cereal, and even deodorant. The commercial is shot and presented like a cheesy 90s ad, right down to the over-enthused voiceover. Latto helps to anchor the bit, though. She asks the viewer if they want a fly fit, before opening a refrigerator and showing off NOCTA shoes. The rapper works this real piece of promo in amidst promo of the aforementioned fictional products.

Latto Continues Her Winning Streak With Fun Appearance

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Latto doesn’t get many chances to showcase her comedy chops, but they shine here. She delivers some absurd dialogue. She even has to stop her sales pitch because a microphone can be seen in the shot. Latto’s involvement in the NOCTA furthers her reputation as the “first lady of OVO.” Despite not being signed to Drake’s label, Latto has repeatedly been compared to the 6 God in terms of style and content. Her latest album, Sugar Honey Ice Tea, was likened to Drake’s early work, albeit with a female touch. The two have also proven to have chemistry on record, as evidenced by the song “Housekeeping Knows.”

Latto doesn’t seem to mind the comparisons. Drake may not be the most beloved rapper in the world right now, but he remains one of the most popular. He was the most streamed male rapper on Spotify in 2024, despite losing the Kendrick Lamar battle. Latto even got on social media to thank fans for mentioning them both in the same sentence. “Drake the goat,” she wrote in response to a fan’s tweet. Drake is in the midst of a legal battle involving UMG, Spotify and Kendrick Lamar. It makes sense why he wouldn’t want to be the one to do a NOCTA ad at the current moment. All that said, Latto crushed it.

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Latto And Drake Reunite In A Hilarious Campaign For NOCTA’s New Collection, With A Cameo From Sha’Carri Richardson

December 10, 2024 by newhiphopnews

Back in August, Latto’s new album Sugar Honey Iced Tea drew fans’ attention for its resemblance in a lot of ways to a Drake project. Some fans attributed this to their prior collaboration, “Housekeeping Knows” from Drake’s “100 Gigs” leak earlier this, rubbing off on the Atlanta rapper.

It looks like that wasn’t the end of their collaboration, though. Latto appears in the campaign for the new Air Force One sneaker from Drake’s Nike-backed apparel brand, NOCTA, playing host of a tongue-in-cheek infomercial for a NOCTA-themed convenience store, Big Mama’s Mini Market. Clad in a “citron”-tinted sweatsuit, she shows off the matching show in the drinks fridge, then notes some of the other humorous products provided by the shop, including “eggs, for you chickens,” blue soda, and watermelon. She also shows off some comedic chops, roasting the boom mic operator when the mic appears in the shot (perhaps an ode to the blaxploitation classics that inform hip-hop?).

Sha’Carri Richardson also makes a cameo as “The Fastest Nail Tech In Town,” who runs her shop right next to Big Mama’s (does anyone else kinda wish this was real now?). You can check out the ad here and find more information on NOCTA.com.

Official Images Of The NOCTA x Nike Air Force 1 Low “Citron Tint” Drop

December 4, 2024 by newhiphopnews

Retailer photos have emerged for the upcoming NOCTA x Nike Air Force 1 Low “Citron Tint,” set to release in just over a week. This collaboration features a soft light yellow shade that covers the entire sneaker, creating a refined yet vibrant look. The premium leather uppers ensure both durability and an elevated aesthetic. With its minimalist design, the classic Air Force 1 receives a modern and elegant update. The phrase “Love You Forever” etched on the midsole adds a sentimental element, enhancing the sneaker’s appeal. A tonal Swoosh blends seamlessly with the upper while matching laces complete the monochromatic design.

The signature Air cushioning offers exceptional comfort, combining practicality with style. This NOCTA release represents another innovative step in Drake’s ongoing collaboration with Nike, merging meaning with streetwear sophistication. The clean and versatile design continues to generate buzz, appealing to fans of both simplicity and thoughtful details. The “Citron Tint” colorway effortlessly complements casual and upscale looks alike, making it a strong contender for standout sneaker of the season. With the release date quickly approaching, anticipation builds for this sleek and heartfelt addition to the NOCTA and Nike legacy.

“Love You Forever” NOCTA x Nike Air Force 1 Low

The sneakers feature a soft yellow rubber sole coupled with a matching midsole. Additionally, the uppers are crafted from soft yellow leather, complemented by overlays in a similar shade. A soft yellow leather Swoosh adds to the design, accentuating the streamlined aesthetic. Moreover, the “Love You Forever” lettering is engraved on the midsole. Overall, these sneakers radiate elegance and showcase NOCTA’s creative vision.

More Photos

Sneaker Bar Detroit reports that the NOCTA x Nike Air Force 1 Low “Citron Tint” is going to be released on December 11th. Also, the retail price of the pairs will be $160 when they are released. Featuring sentimental touches and a classic silhouette, this release is already sparking widespread excitement. Additionally, the pale yellow colorway adds versatility, seamlessly fitting into both everyday looks and more fashionable looks.

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Drake’s NOCTA x Nike Air Force 1 Low “Palest Purple” Unveiled

December 4, 2024 by newhiphopnews

Official photos of the NOCTA x Nike Air Force 1 Low “Palest Purple” colorway have surfaced, creating buzz among sneaker fans. This latest collaboration features a soft purple hue throughout, delivering a clean and modern look. The premium leather uppers highlight NOCTA’s attention to craftsmanship, while tonal laces and a matching Swoosh enhance the simple design. Also, adding a sentimental touch, the midsole has “Love You Forever” in delicate lettering. It echoes the heartfelt theme of previous NOCTA releases. This iteration perfectly blends simplicity and elegance, making it an ideal choice for both casual and elevated outfits.

The pale purple shade offers a fresh, seasonal look, making it a great option for winter styles. Subtle branding on the tongue and heel ties the pair to NOCTA’s distinct style while preserving the timeless appeal of the Air Force 1 silhouette. Fans are eagerly awaiting the “Palest Purple” release, which is already gaining momentum as a must-have drop. Further, with its understated design and personal details, this collaboration will become one of the season’s highlights. Finally, sneaker enthusiasts and collectors alike are sure to appreciate the balance of versatility and sentimentality in this release.

“Palest Purple” Nike Air Force 1 Low x NOCTA

The sneakers showcase a cobalt-tinted rubber sole paired with a matching midsole. Additionally, the uppers are crafted from light blue leather, accented by matching cobalt-tinted overlays. Furthermore, a light blue leather Swoosh ties the design together, enhancing the sleek look. The “Love You Forever” logo is etched on the midsole. Altogether, these sneakers are refined and highlight NOCTA’s innovative vision.

More Photos

Sneaker News reports that the NOCTA x Nike Air Force 1 Low “Palest Purple” is going to be released on December 11th. Also, the retail price of the pairs will be $160 when they are released. With its clean design and unique details, the “Palest Purple” is poised to be a must-have for the upcoming season.

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Drake’s NOCTA x Nike Air Force 1 Low Features A Citron Tint Colorway

December 3, 2024 by newhiphopnews

Retailer photos have surfaced for the upcoming NOCTA x Nike Air Force 1 Low “Love You Forever,” dropping in just over a week. This collaboration shines with a soft light yellow hue that blankets the entire sneaker. The premium leather construction ensures durability while delivering a refined look. The classic Air Force 1 is elevated through this minimalist yet eye-catching design. A standout feature is the phrase “Love You Forever” on the midsole, adding a heartfelt touch. The tonal Swoosh integrates perfectly with the upper, and matching laces complete the look.

The signature Air cushioning provides all-day comfort, making the pair functional and stylish. This NOCTA collaboration is another chapter in Drake’s creative partnership with Nike, blending value with streetwear sophistication. Buzz continues to grow around the release, thanks to its clean, versatile design and meaningful details. The “Love You Forever” look pairs effortlessly with both casual and upscale outfits, making it a standout addition to any collection. As the release date nears, excitement builds for this heartfelt yet sleek drop, cementing NOCTA’s influence in sneaker culture.

“Love You Forever” NOCTA x Nike Air Force 1 Low

The sneakers showcase a pale yellow rubber sole paired with a coordinating midsole. Additionally, the uppers consist of pale yellow leather, accented by matching overlays in the same tone. A pale yellow leather Swoosh enhances the design, emphasizing the sleek aesthetic. Furthermore, the “Love You Forever” branding is embossed on the midsole. Altogether, these sneakers exude refinement and highlight NOCTA’s innovative approach.

More Photos

Sneaker Bar Detroit reports that the NOCTA x Nike Air Force 1 Low “Love You Forever” is going to be released on December 11th. Also, the retail price of the pairs will be $160 when they are released. With its heartfelt details and timeless silhouette, this release is already generating significant buzz. Furthermore, the light yellow colorway makes it a perfect addition to both casual and stylish outfits.

[Via]

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Drake’s NOCTA x Nike Air Force 1 Low “Love You Forever” Coming Back

November 28, 2024 by newhiphopnews

The Nike Air Force 1 Low, a timeless silhouette that has been a staple since its debut in 1982, continues to represent a perfect blend of urban fashion and athletic style. Its iconic design, featuring a sleek, low-profile shape and classic all-white colorway, remains a favorite among sneaker enthusiasts and style-conscious individuals. In exciting news, the Air Force 1 Low x NOCTA collaboration in the “Love You Forever” colorway is restocking in just a couple of weeks, giving fans another chance to grab this sought-after pair. This restock has already reignited buzz among sneakerheads eagerly waiting for their shot at this unique release.

This special collaboration merges the enduring appeal of the Air Force 1 with Drake’s distinctive style through his NOCTA brand. The result is a sneaker that’s both stylish and meaningful, featuring details that reflect Drake’s artistic influence. With Drake’s prominent role in music and fashion, the “Love You Forever” edition is more than just a sneaker—it’s a cultural statement. As the restock approaches, excitement is building among fans who missed out on the initial release. This drop is yet another reminder of the Air Force 1’s ability to stay fresh, relevant, and at the forefront of sneaker culture.

“Certified Lover Boy” NOCTA x Nike Air Force 1 Low

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The sneakers come with a white rubber outsole paired with a crisp white midsole. The midsole also showcases the phrase “Love You Forever” engraved on the sides. The uppers are made from white leather, complemented by a white Nike Swoosh and matching white laces. A metallic silver lace dubrae adds a touch of flair, while the heels display both Nike and NOCTA branding.

Sneaker News reports that the Nike Air Force 1 Low x NOCTA “Love You Forever” is going to return on December 11th. Also, the retail price will be $160 when they are restocked. The clean design ensures versatility for any outfit. Fans are already excited to grab this exclusive release.

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Drake Also Dropping NOCTA x Nike Air Force 1 Low “Cobalt Tint” Look

November 26, 2024 by newhiphopnews

The NOCTA x Nike Air Force 1 Low collaboration continues with an exciting new “Cobalt Tint” colorway. This edition features a sleek light blue tone throughout, delivering a clean and contemporary look. The premium leather uppers highlight NOCTA’s signature attention to detail, while the tonal laces and matching Swoosh emphasize the monochromatic design. Adding a personal touch, the midsole features “Love You Forever” etched in elegant lettering. It echoes the sentimental theme of previous NOCTA releases. This fresh take on the iconic Air Force 1 Low blends simplicity with sophistication. It is a versatile choice for everyday wear.

The icy blue shade stands out as a perfect nod to winter, offering a crisp aesthetic that sneaker enthusiasts will appreciate. Subtle branding on the tongue and heel further ties the collaboration to NOCTA’s unique vision, while maintaining the timeless appeal of the Air Force 1 silhouette. Fans are already buzzing about the “Cobalt Tint” colorway, which is expected to generate significant demand. With its minimalist style and heartfelt details, this pair is shaping up to be one of the standout releases of the season. Whether you’re a NOCTA fan or an Air Force 1 collector, this collaboration is sure to leave an impression.

“Cobalt Tint” NOCTA x Nike Air Force 1 Low

The sneakers feature a cobalt tint rubber sole combined with a matching midsole. Also, the uppers are made from cobalt tint leather, complemented by matching cobalt tint overlays. Further, a cobalt tint leather Swoosh completes the look, reinforcing the clean style. Moreover, the “Love You Forever” logo appears on the midsole. Overall, these sneakers are polished and showcase NOCTA’s creative touch

Sneaker Bar Detroit reports that the NOCTA x Nike Air Force 1 Low “Cobalt Tint” is going to be released in the spring of 2025. Also, the retail price of the pairs will be $160 when they are released. With its clean design and unique details, the “Cobalt Tint” is poised to be a must-have for the upcoming season.

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Drake’s NOCTA x Nike Air Force 1 Low “Love You Forever” First Look

November 26, 2024 by newhiphopnews

Drake’s NOCTA and Nike are teaming up again with an Air Force 1 Low “Love You Forever” colorway. This collaboration stands out with its soft light yellow hue covering the entire sneaker. The premium leather construction ensures both durability and a refined look. The classic Air Force 1 receives an elegant twist with this minimal yet striking design. A standout detail is the phrase “Love You Forever” embossed on the midsole. This adds a heartfelt touch, tying into the theme of the release. The tonal Swoosh blends seamlessly with the upper, while matching laces complete the look.

The signature Air cushioning ensures comfort, making the sneaker as functional as it is stylish. This NOCTA collaboration continues Drake’s creative journey with Nike, combining sentimental value with streetwear appeal. Fans are already buzzing about the simplicity and sophistication of this release. The “Love You Forever” colorway offers versatility, perfect for casual or elevated outfits. With its unique message and subtle design, this pair is poised to be a favorite among Drake and Air Force 1 enthusiasts alike. Expect this release to make waves when it officially drops, further solidifying NOCTA’s presence in the sneaker world.

“Love You Forever” NOCTA x Nike Air Force 1 Low

The sneakers feature a light yellow rubber sole combined with a matching midsole. Also, the uppers are made from light yellow leather, complemented by matching light yellow overlays. Further, a light yellow leather Swoosh completes the look, reinforcing the clean style. Moreover, the “Love You Forever” logo appears on the midsole. Overall, these sneakers are polished and showcase NOCTA’s creative touch.

[Via]

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Drake’s NOCTA x Nike Hot Step 2 Releasing In “Mint Foam” Colorway Soon

November 3, 2024 by newhiphopnews

The Nike Hot Step 2 is set to unveil an exciting new look with its collaboration with NOCTA. Official photos have been released, showcasing the unique style that Drake, the owner of NOCTA, brings to this release. The “Mint Foam” colorway is ready to turn heads, featuring an all-mint foam design that offers a fresh and vibrant appearance. This sleek monochromatic color scheme is perfect for fans who appreciate bold yet understated looks. The mint foam hue extends throughout the entire shoe, including the laces and midsole, creating a cohesive and striking design.

The collaboration with NOCTA adds an extra layer of appeal, with Drake’s influence evident in the modern and stylish aesthetic. This partnership between Nike and NOCTA continues to push the boundaries of sneaker fashion. The Nike Hot Step 2 “Mint Foam” isn’t just about looks; it also boasts excellent performance features. With cushioning that provides comfort for all-day wear and a sturdy construction that ensures durability, this sneaker offers both style and functionality. Releasing in just two days, this standout pair is a must-have for collectors and sneaker enthusiasts alike.

“Mint Foam” Nike Hot Step 2 x NOCTA

The sneakers showcase a mint green sole and a coordinating midsole. The uppers are made from a mint green material with mint green layers. Staying true to the lively theme, mint green accents adorn the sides, along with mint green laces and metallic branding on the sides. Overall, this pair boasts a unified, highly vibrant color scheme.

More Photos

Sneaker News reports that the NOCTA x Nike Hot Step 2 “Mint Foam” will be released on November 5th. Also, the retail price of the sneakers will be $200 when they drop. Further, make sure to let us know what you think about these kicks in the comments below. Additionally, stay tuned to HNHH for the most recent updates and news from the sneaker community. We’ll make sure to offer you the newest products from the most notable brands.

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Drake Goes Full Drake On The Cover Of ‘The Drake,’ A Coincidentally Named Fly Fishing Magazine

October 9, 2024 by newhiphopnews

There’s probably at least some subset of Drake fans who are also passionate about fly fishing. For those select few, today is a massive day, as it has finally happened: Drake is on the cover of the Fall 2024 issue of The Drake, a long-running quarterly fly fishing magazine.

It appears this isn’t just Drake having fun with his and the magazine’s names, though, as the cover serves as some clever marketing.

On the cover, Drake is standing in the middle of a stream, fly fishing away. Notably, he’s wearing multiple pieces from his company Nocta’s new line with Nike, the “Opal” collection. It’s not available to buy yet, but the caption of a new promo video shared on Instagram today (October 9) explains, “The Opal Collection is a return to NOCTA’s core DNA- premium outerwear, vests and apparel inspired by sport and culture. Engineered for performance and crafted with intention, each piece is designed for seamless adaptability across diverse environments. Stay tuned for details and release info.”

For those who like looking for hidden meanings where there likely aren’t any: In August, ASAP Rocky said of his beef with Drake, “I got bigger fish to fry.” Do with that information what you will.

Speaking of Drake-related merch, OVO recently announced the “Hometown Heroes Collection,” which includes hoodies, t-shirts, and basketball and hockey jerseys featuring OVO branding, in partnership with the NBA’s Toronto Raptors and the NHL’s Toronto Maple Leafs.