Snoop Dogg Wants To Make Death Row An NFT Record Label: ‘I Want To Be The First Major In The Metaverse’

Snoop Dogg has been a busy man. On Friday, he released his 19th album, BODR (Bacc On Death Row), and on Sunday, he joined Dr. Dre, Eminem, Kendrick Lamar, 50 Cent, Mary J. Blige, and Anderson .Paak at the Super Bowl LVI Halftime Show. Prior to those events, Snoop revealed that he acquired Death Row Records from MNRK Music Group and the private equity fund that owned it managed by Blackstone investment firm. Days after the acquisition, Snoop revealed his plans to make Death Row an NFT record label.

Snoop shared the news after making a surprise appearance in a devoted Clubhouse room on Monday. “Death Row will be an NFT label,” Snoop said. “We will be putting out artists through the metaverse. Just like we broke the industry when we was the first independent [label] to be major, I want to be the first major [label] in the metaverse.”

Snoop Dogg is also facing some legal problems after he was sued for an incident of sexual assault from 2013. The unnamed woman claims that the incident occurred after she attended one of Snoop’s shows in Anaheim, California.

You can hear Snoop Dogg talk about making Death Row an NFT label in the video above.

BODR is out now via Death Row/Create. Get it here.

Artists Are Furious After They Discovered NFTs Of Their Songs Were Being Sold Without Their Consent

NFTs have become very popular in the music industry with a number of artists like Nas, Eminem, Doja Cat, The Weeknd, Mick Jagger, and more jumping on the wave. While the concept of an NFT may still be confusing to some, things have been smooth sailing for the time being. Unfortunately, all of that changed on Tuesday when the NFT platform HitPiece was exposed and accused of selling NFTs of numerous artists’ songs with their consent. The platform claims to sell “one of one NFTs of all your favorite songs,” but according to the many complaints from artists, this is far from the case.

One of the complaints against HitPiece came from the Nashville-based record company Needlejuice, who shared a statement on Twitter condemning the platform’s actions. “Neither us nor our artists have consented to @joinhitpiece selling NFTs of our music,” they wrote in a tweet. “Crypto grifters prove once again that they do not care about artists or ethics- just their dystopian end goal of turning every facet of life into a stock market pump & dump scheme.” In an interview with Newsweek, Needlejuice’s co-founder Brandon Brown added that “NFTs are fundamentally antithetical to our core values as a company.”

Many users of social media have concluded that HitPiece scraped Spotify’s API and used the streaming platform’s data to “auction” NFTs of songs without being completely clear about what is being sold in the NFT. After a few hours of being attacked by artists all over, HitPiece shared a statement about the matter on their Twitter page.

“Clearly we have struck a nerve and are very eager to create the ideal experience for music fans,” they wrote. “To be clear, artists get paid when digital goods are sold on HitPiece. Like all beta products, we are continuing to listen to all user feedback and are committed to evolving the product to fit the needs of the artists, labels, and fans alike.”

You can view more reactions from artists below.

Kanye West Requests You ‘Do Not Ask Me To Do A F*cking NFT’

Some in the music world are getting deep into NFTs, like Kyle, Nas, and Eminem. When it comes to Ye (aka Kanye West), though, it looks like he’s staying away from non-fungible tokens and would like people to stop asking him about them. That said, he doesn’t seem completely closed off to delving into NFTs some day.

On Instagram last night, Ye shared a photo of a handwritten message that reads, “My focus is on building real products in the real world. Real food, real clothes, real shelter. Do not ask me to do a f*cking NFT. Ye. Ask me later.” He reiterated his point in the post’s caption, writing, “STOP ASKING ME TO DO NFT’s I’M NOT FINNA CO-SIGN … FOR NOW I’M NOT ON THAT WAVE I MAKE MUSIC AND PRODUCTS IN THE REAL WORLD.”

Some notable folks took to the comments to share their thoughts. Wacka Flocka Flame commented, “It’s not a wave Ye.” Rapsody also dropped some diamond emojis and added, “Solid!” Keri Hilson wrote, “MOOOOOD! but… ‘ask me later’ [laughing emoji].” The NFL’s Dez Bryant also chimed in, “This message alone let’s me know he don’t understand the full capabilities of an NFT….”

Meanwhile, Ye has kept busy lately, as he’s been doing things like getting in the studio with Marilyn Manson, spending time with Julia Fox, and getting rid of a tank he had laying around.

Stockz’s ‘UPROXX Sessions’ Performance Of ‘Bored Ape Yacht Club’ Evangelizes NFTs

In today’s episode of UPROXX Sessions, Stockz drops by to talk about one of hip-hop’s hottest topics at the moment, NFTs. The aptly-named cross-coastal advises listeners to get their money up with his laid-back performance of “Bored Ape Yacht Club,” which is named for the popular NFT collection currently occupying the profile pics of many of your favorite entertainers and plenty of crypto enthusiasts.

The Bored Apes belong to a series of cartoon monkeys adorned with various wardrobes and oddball accessories that doubles as kind of an insiders’ club of early blockchain adopters. The whole collection of 1,000 tokens reportedly brought in about $2 million and fans have access to a private Discord server.

While Stockz — who hails from Houston by way of Roanoke, Virginia and currently resides in LA — doesn’t break down the NFT phenomenon so much as use it as a prop to further flex his wealth. “Bored Ape Yacht Club” is one of the standout singles from his 2021 album Seoul Tape, which he released through his own imprint, Buy Money Ent.

Watch Stockz’s performance of “Bored Ape Yacht Club” above.

UPROXX Sessions is Uproxx’s performance show featuring the hottest up-and-coming acts you should keep an eye on. Featuring creative direction from LA promotion collective, Ham On Everything, and taking place on our “bathroom” set designed and painted by Julian Gross, UPROXX Sessions is a showcase of some of our favorite performers, who just might soon be yours, too.

Nas Boards The NFT Train, Offering The Publishing Rights To Two Of His Songs

It was probably only a matter of time before Nas jumped on the NFT trend. He’s invested heavily in blockchain before and has often been on the cutting edge when it comes to his investments in tech. Today, he announced his partnership with blockchain platform Royal to offer 50 percent of the streaming rights from two of his songs as NFTs. According to a press release, a limited number of tokens will be offered on January 11, granting holders a portion of the publishing rights to “Ultra Black” and “Rare” from King’s Disease I and II, respectively.

Of the partnership, Nas said, “I am always looking for new and unique ways to connect with the people. So I am excited to partner with Royal on their new endeavor in order for the world to connect with my music in a new way.” Meanwhile, Royal’s co-founder and CEO Justin “3LAU” Blau said, “Having Nas be the first artist to sell royalty rights through Royal is an incredible affirmation of our mission. It’s proof that artists across genres feel strongly about democratizing ownership of their music, and that they want to be connected to their listeners on a deeper level.”

Royal’s investors also include 3LAU’s fellow electronic artists The Chainsmokers, Disclosure, and Kygo, while hip-hop artists involved include Joyner Lucas, Logic, and Stefflon Don.

Eminem Reportedly Spent Nearly Half A Million Dollars Buying Bored Ape’s ‘EminApe’ NFT

All many people know about NFTs (short for “non-fungible tokens”) is that they can command high price tags, even if they don’t really know what they’re for. Indeed, NFT art has become a bit of an internet craze in recent months, one that Eminem has reportedly gotten in on, and it cost him quite a bit to do so.

Hypebeast reports that the rapper bought a Bored Ape NFT art piece that was created to resemble him (it’s called “EminApe”) for 123.45 ETH on the night of December 30. While it’s not clear at exactly what time Eminem bought the NFT (which has substantial implications on the value of the purchase in dollars), at 7 p.m. ET that day, one ETH was worth about $3,713.85 (according to CoinMarketCap), meaning the 123.45 ETH the NFT sold for was worth around $458,474.78 at that time.

GeeGazza, the artist who created and sold the NFT, shared the illustration on Twitter in early November 2021 and wrote, “I still think @Eminem is destined to buy my @BoredApeYC one day.” After the sale, he tweeted, “I’m living in a simulation. Thank you @Eminem for buying my ape and joining the club! Madness. Let me write a lyric in your next single [crying laughing emoji].” The rapper has since made the art his Twitter profile picture.

Hypebeast also notes that Eminem’s latest purchase adds to his existing collection, as he owns 15 NFTs on OpenSea (the leading NFT marketplace) under the name “Shady Holdings.”

A Tekashi 69-Based NFT Sale Reportedly Turned Out To Be A Scam

Customers looking to cash in on the viral popularity of notorious rap troll Tekashi 69 via a recent NFT sale reportedly wound up disappointed, calling the whole thing “a huge scam” in a new feature published today on Rolling Stone. This past October, Tekashi apparently jumped on the NFT craze, with an account advertising a Trollz NFT based on his album art in what sounds like a combination of the NBA’s Top Shot project and social gaming brands like Club Penguin.

Apparently, users’ created avatars would be automatically minted as NFTs and could be used to interact with each other via a 2D boxing game with future non-fungible prizes for winners. The group behind the Trollz project made it clear that users would own their tokens, and that some of the proceeds would be donated to charity but didn’t say which ones. Selling the 9,669 tokens at around $400 a pop, the Trollz group stood to make around $4 million.

However, according to buyers that spoke to Rolling Stone, there were no royalties, no game, and little contact from the organizers. In fact, just days after beginning the event, they stopped minting new NFTs, well short of the previously stated goal of 9,669 tokens, claiming that the launch had been hijacked by hackers. The organizers themselves stopped responding to contact from Rolling Stone and the rapper himself, perhaps in an effort to distance himself from the debacle — which it was never clear he was ever actually part of — changed his profile picture on Instagram from his usual cartoon avatar to a plain photo of himself.

“There were KGB-type things going on,” one of the jilted users told Rolling Stone. “We’re sitting there waiting for answers. You couldn’t even type specific words in this Discord channel, because a bot would moderate what you could say. You couldn’t type the words ‘floor price,’ you couldn’t type ‘ban’ or ‘scam.’ If you did, you’d get a message that rejects your message saying that word is not allowed there.”

Another summed up the problem, saying, “Scammers are making promises they’re not delivering on, and they’re doing it like clockwork. Every month, some celebrity cosigns something, and people are getting screwed — and there are no legal repercussions for any of this. That’s the bigger issue at play.”

Considering Tekashi basically went to prison for being a bit of a conman and how little regulation surrounds blockchain technology at this point, this feels like a bit of a “buyer beware” situation. The only truly surprising thing is that anyone is surprised at all.

Kyle Announces His Fifth Project, ‘It’s Not So Bad,’ And Says It Will Be Released As An NFT

Kyle’s last album, See You When I Am Famous!!!!!!!!!!!!, arriv ed in the summer of 2020, with features from Rich The Kid, K Camp, Bryson Tiller, Trippie Redd, Tyga, and more. The rapper originally considered delayed it due to the pandemic but he changed his mind. A year and a half later, Kyle is ready to deliver another work, this time with a twist: He announced his fifth project, It’s Not So Bad, on social media and explained how it will be a little bit different.

“IT’S NOT SO BAD – MY FIFTH PROJECT – JAN 28th,” he tweeted. “Instead of splitting the royalties with the label, I’ll be selling this project as an NFT to give an opportunity for my fans to own this project with me. We’re in this together. Forever & Ever. [two hearts emoji].”

This year Kyle released a bunch of singles that will presumably appear on the project, including “Love Me Like You Say You Love Me,” “Optimistic” with Dougie F, and “Sunday.”

As for It’s Not So Bad, it remains to be seen what guest features Kyle will include on the project. Thankfully, we’ll learn about that within the next few weeks, as it’s less than two months until It’s Not So Bad becomes available.

Tupac Photos From His Debut Album Release Party Will Be Made Into NFTs

The non-fungible token craze will continue with rare photos of a rap legend who never lived to see high-speed internet. According to Rolling Stone, rare photos of Tupac Shakur from the late rapper’s debut album release party will soon be sold as NFTs on the OpenSea platform. The flicks are being released by the original photographer, Lawrence “Loupy D” Dotson, who took the photos at the party for 2Pacalypse Now in Los Angeles in 1992.

There will be 17 photos released, as well as one “Super NFT” collage of all 17 for a total of 18 NFTs. Each will come with a signed, framed print, and part of the proceeds will be used to plant trees in Shakur’s hometown — although it isn’t specified whether that means New York (where he was born), Oakland (where he grew up), or LA (where he became a superstar). Dotson explained how the photo collection came to be to Rolling Stone:

“I bought a disposable, black and white 35mm camera from the Thriftys on the corner of La Brea and Rodeo,” he said. “Later that night I got to Glam Slam, Prince’s old club on Boylston Street downtown. I couldn’t wait to see this brotha perform. I loved the energy he put out on stage as a backup dancer for Digital Underground; the same with his performance in the video when he dropped the verse on ‘Same Song.’ I knew that he was going to give it up that night for his debut release party. Surprisingly, there weren’t many people at the show: mostly industry execs and a few heads from the underground community.”

He says he never published the photos and remained unsure of what to do with them, although they came in handy in his job as a substitute teacher as a reward for students. Now, he says, he wants to “create a traveling exhibit of the collection” and show them worldwide.

Russell Simmons Is Putting Rap Pioneers Onto The NFT Hustle

Def Jam Records founder Russell Simmons is entering the NFT business. The hip-hop pioneer will be releasing a a rare collection of the non-fungible tokens on Friday. Russell Simmons To Launch NFT Collection The collection will be called “Masterminds of Hip-hop,” and is the first of it’s kind. It features rare unreleased music, recordings, and […]