Live Nation Urban Archives - New Hip Hop News

Today, entertainment company Mass Appeal announces its joining forces with Live Nation Urban to produce live event programming in celebration of Hip Hop’s 50th birthday.

Over the next few years, Hip Hop 50 Live will bring fans experiences that touch on all facets of the globally recognized culture. From Park Jams to Festival stages this partnership will create moments that will bring together the voices that turned this genre into a way of life.

Starting this summer, these events will kick off at parks across the country to take it back to the essence with a multi-sensory experience consisting of; live DJ sessions, interactive experiences, pop-up merch, educational activations and amazing food & drink. These Park Jams will be followed by a dynamic series of events focused around Hip Hop History Month in November. In addition to these events, Mass Appeal and Live Nation Urban are teaming up to create original content, product collaborations, Web3 launches and more to celebrate #HipHop50. Fans can expect additional announcements in the coming months for the 2022 events calendar and the plans for 2023 and beyond.

“We are thrilled to partner with the world’s leading live entertainment company to bring fans one-of-a-kind experiences in celebration of Hip Hop’s 50th birthday. We are planning to celebrate all facets of the culture and globe via this dynamic partnership” says Peter Bittenbender, Mass Appeal CEO.

Brandon Pankey, Vice President of Business Development and Operations for Live Nation Urban, said “ Live Nation Urban was founded to REDEFINE culture. To celebrate 50 years of Hip Hop with Nas, Peter and the Mass Appeal team is absolutely the type of partnership that our company is excited to form to continue to tell the stories about our culture globally.”

The partnership is the latest announcement surrounding Mass Appeal’s #HipHop50 initiative – a massive cross-platform campaign aimed at celebrating Hip Hop’s momentous anniversary in the most authentic and globally impactful way possible. Mass Appeal kicked off its #HipHop50 premium content partnership with Paramount & Showtime and to date has aired the following documentaries, such as: YOU’RE WATCHING VIDEO MUSIC BOX, RICKY POWELL: THE INDIVIDUALIST and CYPRESS HILL: INSANE IN THE BRAIN.

To further celebrate Hip Hop’s longevity, Mass Appeal also announced Hip Hop 50 The Soundtrack. Teaming up with some of the industry’s most highly regarded producers including DJ Premier, Swizz Beatz, Mustard, The-Dream, Mike Will Made It, No I.D, Hit-Boy, Take A Daytrip and Tainy, Mass Appeal will drop The Soundtrack in a series of 10 EPs of all newly released music that will bring together these creative minds who are defining the landscape of music and culture in celebration of 50 years of Hip Hop. Fans can stay tuned for the first EP in the Summer of 2022. Last year, Mass Appeal also launched its Spotify Original podcast – The Bridge: 50 Years of Hip Hop – hosted by Grammy Award-winning artist Nas and radio personality Minya “Miss Info” Oh and featuring lively conversations with a plethora of guests ranging from iconic rappers, producers, to today’s popular artists. A portion of all #HipHop50 proceeds will be donated to the various charitable organizations, including, the Universal Hip Hop Museum set to open its doors in 2024.

The post Mass Appeal & Live Nation Urban Announces “Hip Hop 50 Live” appeared first on The Source.

In collaboration with Live Nation Urban, Mary J. Blige and Pepsi proudly announce the inaugural “Strength of a Woman Festival and Summit.” Between May 6th and 8th, 2022, the festival will take place in the lively metropolis of Atlanta, GA, with three days dedicated to music, comedy, and community development. The presale begins at 10 a.m. ET on Tuesday, March 8, 2022, and the general on-sale begin at 10 a.m. ET on Thursday, March 10th.

The festival is designed for and by women on Mother’s Day weekend in Atlanta, GA, a hub for creativity and culture. Mary J Blige has dedicated the majority of her career to magnify, empower, and give voice to BIPOC women via the art of music and truth-telling. She is a 9-time Grammy Award-Winning Singer, Songwriter, Actress, Producer, Philanthropist, and Global Superstar. The progression of her life’s mission and purpose is this multi-touchpoint event, which focuses on Music, Wellness, Technology, Beauty, and Financial Literacy.

“The idea for the festival came to us after early listening sessions of my latest album with my family and friends and women in the industry. Each time, the people in the room would share a story, oftentimes of heartbreak or pain, but they always ended with joy and love and how their girlfriends or mom or sister helped them find their voice and strength. We felt like after two years of being inside and having to endure so much, that this was the type of experience that people, especially women, deserved,” said Blige. “I’m so grateful to all of the performers, vendors, and participants for committing themselves to our inaugural event and I am so excited to do this in a city that has been rocking with me since the very beginning of my career. I am proud to create this with my sisters and I look forward to an undeniably beautiful and special experience.”

Blige and her colleagues Nicole Jackson, Vice President of MJB Inc., and Marketing Maven Ashaunna Ayars of The Ayars Agency created the festival. They’ve put together a team of women to run every aspect of the festival, from production to communications, in an attempt that reflects the festival’s mission and vision.

Ayars says, “This festival and summit were created for our friends, mothers, sisters, and the countless women who walk unapologetically in their truth and strength. Being able to bring an experience like this to fruition, especially with a dynamic team of Black women at the helm, is a dream come true. I’ve lived in Atlanta for several years and am thrilled that we’ll be able to give back to a city that has nurtured, supported, and amplified to the global stage so many Black artists and entrepreneurs. We are so grateful for Pepsi’s support in celebrating and honoring women, but also with their commitment via grants for the larger Atlanta creative & entrepreneurial community.”

Due to its reputation as a hotspot for young Black creatives and entrepreneurs, Blige and her collaborators chose Atlanta as the setting for this inaugural event. To ensure participants have the greatest experience possible, the festival has partnered with dozens of local, minority, and female-owned companies and vendors. The festival’s involvement in the local entrepreneurial community, as well as the performers and hosts for the numerous events during the weekend, demonstrate the festival’s affection for Atlanta.

You can see the full lineup for the festival below and learn about all of the events of the weekend here.

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The post Mary J. Blige Teams with Pepsi and Live Nation Urban for “Strength of a Woman” Festival & Summit appeared first on The Source.