Life

Lil Wayne Seemingly Did The Absolute Minimum To Fulfill A Branded Tweet Obligation

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An awesome side effect of being successful and popular is that once you reach a certain level of fame, you can leverage your social media following for serious income opportunities. For example, it was reported in 2019 that Kim Kardashian earned $1 million per branded Instagram post, while the same year, Kylie Jenner was apparently raking in $1.2 million per post. That seems like an easy way to make a ton of money, and today, it appears Lil Wayne shared a sponsored post of his own while putting in as lil effort as possible.

This morning, at 8 a.m. PT on the dot, Wayne tweeted, “Sourdough @BurgerKing #AD.”

Here’s the tweet:

And here’s a screenshot of the tweet in case this work of art gets taken down:

@LilTunechi/Twitter

Back in 2018, Burger King introduced the Sourdough King sandwich, which was only available for a limited time. Today, it was reported that the sandwich is making a return in a variety of iterations, but just until April 19. Wayne conveyed none of this information, which is presumably what his ad was meant to be about. Based on his tweet and without that context, one could infer that the rapper was trying to start a conversation about bread with the burger chain and Anthony Davis, or perhaps he was demanding that BK “ad” sourdough bread to their menu.

Criticism aside, while Wayne’s ability to get his point across could be questioned here, we probably wouldn’t be talking about Burger King right now if Wayne had tweeted a more conventional ad. It’s the squeaky wheel that gets the grease, so congrats to Wayne for being a genius marketer.

Jay Z Sells Half Of His ‘Ace Of Spades’ Champagne Company To LVMH

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Jay-Z has sold half his Armand de Brignac champagne brand — aka Ace Of Spades — to LVMH’s Moët Hennessy Louis Vuitton SE, according to The Wall Street Journal. LVMH bought a 50% stake in the emerging brand to help grow Armand de Brignac with the help of LVMH’s global distribution network but no specific figures were given in the report.

Jay told The Wall Street Journal that his end of the move was motivated by the growth of his brand past the expectations and expertise it already had. “We were working really hard to maintain a brand that was growing faster than the staff we had and bigger than some of the expertise we had,” he said. “We’d been in this 15 years, not a hundred.”

He also noted that while global champagne sales are experiencing a downturn due to the pandemic, the timing is better now that luxury brands have become more comfortable working with artists whose roots are in hip-hop. The story specifically cites Rihanna’s Fenty brands with LVMH, which has plans to expand her Savage X Fenty line despite closing their joint luxury fashion house, and Gucci Mane, who recently worked with his namesake brand. As Jay said, “People have come to accept that these two worlds are a natural fit. In the beginning, it wasn’t a natural fit.”

Jay invested in Armand de Brignac in 2006 after an executive at Cristal’s parent company wondered whether the brand was being harmed by constant name-checking in hip-hop. It didn’t take long for hip-hop to turn on Cristal, and Jay eventually bought out his partners in 2014. Now, LVMH hopes that the association with hip-hop will provide a cool factor that’ll bring new consumers to the market and grow the segment as the market recovers.

You can read the full story here.