Latto Weighs In on Omeretta The Great’s Atlanta Debate: ‘It’s Not A Big Deal’
Latto
Latto Looks Back On The Unexpected Success Of ‘B*tch From Da Souf’ On ‘How I Blew Up’
Before there was “Big Energy” or “Muwop,” Atlanta rapper Latto introduced herself to rap fans with her breakthrough single “B*tch From Da Souf,” which appeared on her 2019 EP Hit The Latto. This song, as well as its remix featuring Saweetie and Trina, helped take Latto from being a teen reality TV star to being signed to RCA Records, where she released her well-received debut album, Queen Of Da Souf.
Now, with her second album in the works and the Monster Outbreak Energy Tour (which she’s headlining) kicking off next month, Latto stops by Uproxx Studios in LA to break down how “B*tch From Da Souf” changed her life on How I Blew Up. Tracking her career from her early interest in reading and language arts to her father’s taking command of her career to put her on the right track to “B*tch From Da Souf” becoming an unexpected success after a title change.
A last-minute video shoot not only changed the song’s trajectory but also Latto’s, accumulating more streams on YouTube than any of Latto’s previous records. From there, it didn’t take long for Latto to become one of the hottest rising stars in hip-hop. She explains how becoming an XXL Freshman in 2020 proved to be both exciting and frustrating, then talks about her plans for the future as presaged by the success of “Big Energy,” her latest big hit, which is doing even better than “B*tch From Da Souf.”
Watch Latto’s episode of How I Blew Up above.
Latto ‘Could Hear’ Doja Cat On A Remix Of Her Hit Single ‘Big Energy’
Latto‘s hit single “Big Energy” has been climbing the Hot 100 ever since its release last year, clocking in at 15 weeks on the chart and currently holding at No. 34 — its peak position to date. With the song doing so well, the timing is better than ever for Latto to release a remix and potentially launch it even further up the standings. But who would be on it? When a recent interview with Bootleg Kev brought up Doja Cat as a potential guest feature, Latto agreed that she “could hear it,” although she remained coy about details, only admitting that the remix is in the works.
.@Latto hints at @DojaCat being on the “Big Energy” remix during a recent interview.
pic.twitter.com/USNGbU5mZ4— Female Rap Room (@girlsinrap) February 10, 2022
It wouldn’t be the first time the pair has collaborated. In 2020, both rappers were tapped to appear on the remix of Chloe X Halle’s hit song “Do It” along with City Girls. Also, incidentally, the song right behind Latto’s on the Hot 100 this week is Doja Cat’s “Kiss Me More” featuring SZA, so both artists could absolutely receive a boost from collaborating.
Doja Cat’s services are in high demand though, with artists like Baby Tate seeking to pair up with her on Doja’s “Get Into It (Yuh)” and burgeoning punk rapper Snot seeking her attention on his own song named after her. But Doja herself has said that she wants to be more picky when it comes to collaborators in the future, which could make it harder for other artists to secure her co-sign.
In any case, Latto’s got enough to do right now as she prepares to headline the Monster Energy Outbreak Tour along with emerging TikTok rapper Kali this spring (Kali would also make for a great guest if Latto wanted to help the younger artist with a leg up). However it turns out, the “Soufside” rapper will likely keep rising in popularity as she plans the release of her second album.
Single Ladies: Drops From Latto, Muni Long, Savannah Cristina, And More
It’s a New Year and the ladies are kicking off the year with a bang. Latto has dropped a new freestyle to a Kodak Black song, Muni Long dropped a new song and Cyn Santana from Love & Hip-Hop fame is looking to finally make her mark as a rap artist. Latto Drops “Super Gremlin […]
Latto Takes Kodak Black’s ‘Super Gremlin’ For A Freestyle Spin
Just last week, Latto was parading around with a goat while rocking a jewel-studded bikini holding a goat. You don’t have to think too long about the imagery to get what the Atlanta rapper was trying to say about her rise. But the Uproxx December cover star made it clear in our feature that she’s no fluke and has put in the work since day one to get to where she’s at:
“I’ve been rapping since eight years old… You know how people be like, ‘Oh, I’ve been rapping since I was two years old. Like, my momma put a microphone in my hand and I used to dance in front of the TV?’ No, I’m talking about full-blown, going to the studio, dropping music videos, promoting mixtapes, passing out mixtapes out the trunk of my daddy car. I had a whole career at eight years old. So, it’s the time that I’ve put into it. That’s where people be saying, ‘Oh my God, what is it?’ It’s just I’ve been doing it forever.”
Today, Latto just shared the “Super Gremlin Freestyle,” which rides the beat of Kodak Black’s “Super Gremlin.” As she’s done in the past, Latto totally dominates on this freestyle and asserts the charting status of her album Queen of Da Souf with the line: “Got in my Pop bag just for the hell of it / Now I’m Top 40 but y’all was just laughin’.” And in the video, the jeweled bikini and goat photoshoot comes to life, along with a studio session and bills on bills.
Watch the video for Latto’s “Super Gremlin Freestyle” above.
Latto Shuts Down A Cleveland Rapper’s Accusations Of Plagiarism
A new song Atlanta rapper Latto recently shared drew negative attention from another female rapper who had a similar concept, prompting her to address accusations of plagiarism from the other rapper. On December 22, Latto shared a clip of the new song on TikTok, along with a video of herself posing for photos in bejeweled lingerie while holding a goat on a leash (get it, GOAT?). Over the sparse beat, Latto can be heard rapping, “It’s giving boss bitch.”
It’s giving new music
pic.twitter.com/HM0yK7zgHf
— BIG LATTO
(@Latto) December 22, 2021
That was the key phrase that set off Cleveland rapper Big Indo, who posted to her Instagram comparing Latto’s new song to her own track, “Givin’ Me.” She also noted similarities in the skeletal production, saying, “NOT THE BEAT TOO just higher tempo.” Along with her song, she also posted a few slides of photos in a similar bikini.
However, when the story was picked up by gossip blogs, the “Big Energy” rapper responded on her Instagram story, shooting down the comparison. “It’s givin… nobody,” she wrote. “Y’all really think I’m 1 of the 14 ppl that listened to her before??? Lmao I cannot make thi shit up. I’m over here frustrated af cause IVE NEVER HEARD OF OR SEEN SHAWTY EVER IN MY LIFE!!!! DON’T FLATTER YOURSELF! Never heard of this bitch, seen her, listened to … NOTHING! Y’all be giving y’all self too much credit. Everybody says “it’s giving” I just so happened to make a song using the REGULAR ASS BASIC ASS term.”
Latto Is Headlining The Monster Energy Outbreak Tour In 2022
Latto, who had a big breakout in 2020 with the release of her debut album, Queen Of Da Souf, maintained her momentum in 2021 with songs like “Fast Lane” from the latest installment of the Fast & Furious film franchise, “Big Energy,” which marked a pop-leaning lane change for the normally hard-punching Atlanta artist, and “Soufside,” a rugged ode to her hometown. It looks like that trend’ll continue in 2022, as she preps the release of her sophomore album and announces a headlining spot on the upcoming Monster Energy Outbreak Tour.
The tour will begin in March in Santa Cruz, California, and continue through to April, when it will conclude right back in Latto’s hometown, Atlanta. Tickets will go on sale this Friday at 10 am local time, with pre-sale events today and tomorrow. You can get more information at outbreakpresents.com. In a press release, Latto said, “Monster Energy Outbreak Tour has backed a lot of big artists in the beginning stages of their careers so I’m super excited to work together. It’s been a tough year for a lot of people so I’m looking forward to letting loose and having some fun.”
Latto was recently profiled by Uproxx as our Winter 2022 Digital Cover artist. You can read our cover story here.
Latto Is Headlining The Monster Energy Outbreak Tour In 2022
Latto, who had a big breakout in 2020 with the release of her debut album, Queen Of Da Souf, maintained her momentum in 2021 with songs like “Fast Lane” from the latest installment of the Fast & Furious film franchise, “Big Energy,” which marked a pop-leaning lane change for the normally hard-punching Atlanta artist, and “Soufside,” a rugged ode to her hometown. It looks like that trend’ll continue in 2022, as she preps the release of her sophomore album and announces a headlining spot on the upcoming Monster Energy Outbreak Tour.
The tour will begin in March in Santa Cruz, California, and continue through to April, when it will conclude right back in Latto’s hometown, Atlanta. Tickets will go on sale this Friday at 10 am local time, with pre-sale events today and tomorrow. You can get more information at outbreakpresents.com. In a press release, Latto said, “Monster Energy Outbreak Tour has backed a lot of big artists in the beginning stages of their careers so I’m super excited to work together. It’s been a tough year for a lot of people so I’m looking forward to letting loose and having some fun.”
Latto was recently profiled by Uproxx as our Winter 2022 Digital Cover artist. You can read our cover story here.
Latto Is Headlining The Monster Energy Outbreak Tour In 2022
Latto, who had a big breakout in 2020 with the release of her debut album, Queen Of Da Souf, maintained her momentum in 2021 with songs like “Fast Lane” from the latest installment of the Fast & Furious film franchise, “Big Energy,” which marked a pop-leaning lane change for the normally hard-punching Atlanta artist, and “Soufside,” a rugged ode to her hometown. It looks like that trend’ll continue in 2022, as she preps the release of her sophomore album and announces a headlining spot on the upcoming Monster Energy Outbreak Tour.
The tour will begin in March in Santa Cruz, California, and continue through to April, when it will conclude right back in Latto’s hometown, Atlanta. Tickets will go on sale this Friday at 10 am local time, with pre-sale events today and tomorrow. You can get more information at outbreakpresents.com. In a press release, Latto said, “Monster Energy Outbreak Tour has backed a lot of big artists in the beginning stages of their careers so I’m super excited to work together. It’s been a tough year for a lot of people so I’m looking forward to letting loose and having some fun.”
Latto was recently profiled by Uproxx as our Winter 2022 Digital Cover artist. You can read our cover story here.
Uproxx Cover Story: Latto’s Success Is More Than Luck
