Kanye West

As Drake fans have noticed, the rapper has been putting up billboards in various cities promoting the impending release of his album Certified Lover Boy. But right after the Certified Lover Boy promo appeared, Kanye put up a number of Donda billboards in Drake’s hometown city of Toronto, seemingly trolling the rapper. But it now seems as though Kanye is waiting for Drake’s album to drop to see if reigniting their beef is worthwhile.

According to a report from TMZ, the Donda rapper’s manager, Bu Thiam, says that things are “cool” between Ye and Drake as of now. But that could all changed depending on the content of Drake’s Certified Lover Boy album. If Drake opts to take some shots at Kanye on any of the songs off his upcoming album, then Ye would “almost certainly” have to reply.

TMZ recently caught up with Thiam at LAX, who spoke to the situation. “Listen, it’s two creatives taking jabs at each other but it did get rectified,” Thiam said. “We’ll see. [Drake’s] album comes out, I think in a couple days, Friday, so depending on what he says on his album. We’ll see.”

Certified Lover Boy officially drops on Friday, and Drake has shared which collaborators are set to appear on the album. So far, the rapper has confirmed features from Jay-Z, Young Thug, Future, 21 Savage, Lil Baby, Giveon, Ty Dolla Sign, Lil Durk, Yebba, and Project Pat.

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Drake and Kanye West have feuded here and there over the years, and now the pair seems to be back at it again. The two recently traded jabs via verses and text screenshots before West posted Drake’s Toronto address on his Instagram. It appears West may be intent on keeping this spat alive, as some speculate that his latest Donda promotional move was intended to add fuel to the fire.

Fans have noticed that giant billboards for Donda, which have a plain white background with the album title in bold black text, have popped up in Toronto. This comes after Drake has been making use of billboards to share apparent Certified Lover Boy lyrics and reveal some of the artists who are featuring on the album. Furthermore, Kanye’s new billboards are in the city’s Yonge-Dundas Square, which is where Drake’s billboards are.

Some think that this is a deliberate jab at Drake:

It’s worth noting, though, that BlogTO likens Yonge-Dundas Square to Toronto’s version of New York City’s Times Square, which would make the bustling area a logical spot for West to push Donda, feud or no feud. The publication also notes that the Donda images are part of a rotation of ads that cycle through the digital billboards and therefore aren’t a constant presence.

So, while it’s possible that this was a calculated anti-Drake move from West, another explanation could be that West and his team simply chose a prominent area in a major North American city to promote the new album.