Keyshia Cole is set to headline the highly anticipated Love Hard Tour, which is presented in partnership with the Black Promoters Collective. The upcoming tour brings together some of the biggest names in R&B for an unforgettable experience that will take fans on a journey down memory lane.
Keyshia Is Back!
Grammy-nominated singer-songwriter Keyshia Cole, known for hits like “Love” and “Heaven Sent,” will officially be headlining the Love Hard Tour.
Joining her will be singer Trey Songz, alongside R&B singer Jaheim and songstress K. Michelle. As the “Should’ve Cheated” singer is the headliner of the tour, she stated:
“I am beyond excited to announce ‘The Love Hard Tour,’ and to be collaborating with the Black Promoter’s Collective. This tour is a true labor of live and I’m looking forward to connecting with my fans, sharing new memories and healing through music.”
More Tour Details
Kicking off in Macon, Georgia, on February 22, 2024, the tour consists of 24 shows. The artist presale began on Wednesday, December 13, while the local, venue, and promoter presales will commence on Thursday, December 14, from 10 AM to 11:59 PM, with the code “BPC.”
Tickets will be available to the general public starting on Friday, Dec. 15, at 10 AM CST. Fans can access tickets here.
‘This Is My Story’
Keyshia Cole is getting all of her accolades, as the singer has been propelling to the forefront lately. Recently, in June 2023, Cole was featured in a Lifetime film, a biopic of her life, titled Keyshia Cole: This Is My Story.
The R&B Resurgence – Thanks To Usher
As the R&B resurgence continues to captivate music lovers, the ‘Love Hard’ Tour is a testament to the genre’s enduring popularity. R&B icon Usher has also been at the forefront of this resurgence, with successful ventures such as a Las Vegas residency and headlining the 2024 Super Bowl Halftime Performance.
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