Is Jay-Z Dropping A New Album In 2024?

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The Carters are one of music’s most secretive families.

It is often joked that they must have an iron-clad non-disclosure agreement because when Beyoncé or Jay-Z are working on a new professional endeavor, it is kept under tight seal. Or at least it used to be. Over the past few days, behind-the-scene footage of Beyoncé’s seemingly scrapped visuals for her Grammy Award-winning album, Renaissance, has surfaced online. Jay-Z appears to be battling the same issue in his camp.

Is Jay-Z Dropping A New Album In 2024?

According to a viral rumor initiated by AWGE-affiliated Hidji, the “God Did” rapper has a new album in the works and visuals to support it. On January 28, the director took to his Instagram Stories to share two posts confirming that he had been tapped to bring part of Jay-Z’s vision to light. The only problem is Roc Nation quickly took to its official X (formerly Twitter) page to shut down the rumor.

As Hidji uploaded a picture of a clapboard labeled “Jay-Z – 2024 Album,” fans began to build up excitement for the forthcoming visual. Roc Nation replied to the images shared on the NFR Podcast’s page that even they were unaware their founder was working on a new body of work. “That’s news to us,” wrote the company.

Jay-Z Music Vide Set 2024 Hidji World Instagram 01282024
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Jay-Z Music Vide Set 2024 Hidji World Instagram 01282024
Instagram

So, is Jay-Z releasing a new album or not? It surely feels like it. Back in November, during an interview with Gayle King, when discussing his The Book Of HOV exhibit, he implied that he wasn’t quite ready to walk away from music just yet. Jay-Z’s last album, 4:44, was released in 2017. This would be a great time to drop something fresh.

Roc Nation Denies The Viral Rumor That Jay-Z Has Plans To Release A New Album Soon

Jay-Z The Harder They Fall Premiere Los Angeles 2021
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There is a bevy of artists on Uproxx’s most anticipated album releases set for 2024 list. However, Jay-Z isn’t on the list. The reasoning is that the “I Want You Forever” rapper hasn’t expressed any inkling that he’s looked in on a new solo studio project. From his 2023 public playlist to The Book Of Clarence soundtrack, these days, it seems like his focus has been on curating works for other projects.

Well, according to AWGE-affiliate Hidji, Jay-Z is ready to drop something new very soon. In a series of uploads to his Instagram Stories, the director suggested that Jay-Z has begun to film visuals to support the rumored project. However, Roc Nation swiftly jumped in to shut down the reports.

Jay-Z Music Vide Set 2024 Hidji World Instagram 01282024
Instagram
Jay-Z Music Vide Set 2024 Hidji World Instagram 01282024
Instagram

“That’s news to us,” wrote the company on its official X (formerly Twitter) page.

With the rumor quickly quashed, Roc Nation’s follow-up post drew attention to the management signee Megan Thee Stallion’s latest single, “Hiss.”

“‘Hiss’ by Megan Thee Stallion is the #1 music video on iTunes,” wrote the page. “Download the song now.”

So, what is the public to take from this flub? Either Jay-Z’s creative NDA isn’t as potent as it used to be. Or the visual in question isn’t for an album but a one-off music project. But with fans still waiting for Beyoncé’s Renaissance visuals, Hidji might’ve just forced another member of the Carter family to scrap their music videos.

Megan Thee Stallion is a Warner Music artist. Uproxx is an independent subsidiary of Warner Music Group.