FOOD

Lil Baby Is The Face Of Rap Snacks’ New Beverage Line, Oowee Lemonade

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Since they first launched in 1994, Rap Snacks have been giving nods to today’s biggest hip-hop artists on their chip bags. Rappers like Rick Ross, Cardi B, Migos, and Lil Yachty have their own flavors, but now, Rap Snacks is expanding their enterprise. For a new line of beverages, Rap Snacks tapped Lil Baby to be the face of their product.

Rap Snacks unveiled their line of Lil Baby Oowee Lemonade products Monday. The drink comes in five flavors: Fruit Punch, Strawberry Watermelon, Mango Pineapple, Blueberry, and Sweet Tea. Along with featuring Lil Baby on the wrapper, a portion of the proceeds from Oowee Lemonade will be donated to the organizations Atlanta Children’s Center and Covenant House in Atlanta.

About his endeavor, Lil Baby called the Rap Snacks partnership “life-changing.” “I know my fans are going to love this line of Oowee Lemonades,” he said. “Rap Snacks are about hip-hop culture, I’m about the culture, and I’m excited that proceeds from every purchase are a ‘give back’ to help our communities. It’s exciting to be a part of something that will lift people from my hometown and nationally through the BossUp Foundation. It’s life-changing—I’ve never been a part of anything like this before.”

Echoing the rapper’s statement, CEO of Rap Snacks James Lindsay said: “We’re so excited to make this announcement after Lil Baby’s show stopping appearance at the Grammys. This extension of his partnership with us will connect with his growing fanbase the world over. We are the only company to feature hip-hop icons in association with our products. Our lemonade is a great-tasting product. We’ve combined flavors that haven’t been done before, and we’re expanding our market.”

Check out the new products above.

Snoop Dogg Is Releasing Another 19 Crimes Wine, This Time A Rosé

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19 Crimes

It’s been nearly a year since Snoop Dogg first unveiled his years-in-the-making partnership with Australian winemakers 19 Crimes. He released his Snoop Cali Red bottle last summer, a wildly successful blend that Uproxx named “impeccably smooth.” Now, Snoop returned to announce he has another wine in the works.

The rapper once again teamed up with 19 Crimes wine, this time to create a fruity rosé. Named Snoop Cali Rosé, the new wine has tasting notes of fresh raspberry, strawberry and red cherry, and blends together Zinfandel, Grenache and Pinot Noir.

Speaking about the new bottle, Snoop said:

“We did it big with 19 Crimes Cali Red, so you know we had to do it again – and this time, I was thinking pink. I can’t wait for everyone to sip on my Snoop Cali Rosé and bring those fresh feels from spring into summer and beyond. I hope when you open a bottle of this wine you take a little mind trip to my Cali home. This is how we Rosé the Snoop Dogg way!”

Echoing Snoops statement, Treasury Wine Estates marketing vice president John Wardley said: “Snoop has been a dream collaborator that has taken 19 Crimes Snoop Cali Red to the top of the charts as the no. 1 Wine Innovation of 2020. We can’t wait for this second release to hit our loyal 19 Crimes fan base and see how they Rosé with Snoop Cali Rosé. This is 19 Crimes’ first California rosé and we are already seeing high demand from our retail partners to get it in store as soon as we possibly can.”

Snoop Cali Rosé is available now in the US. Get it here.